Brandwave

Bank of America vs Rate:Which is more popular?

In September 2026, Bank of America had more branded searches than Rate among mortgage lenders in the United States. Bank of America had about 90,500 branded searches, while Rate had 23,500. Bank of America made up 4% of all mortgage lender searches we track, and Rate accounted for 1%. When we asked ChatGPT and Google AI Overviews about mortgage lenders, Bank of America appeared in four of the five answers and Rate in two. Bank of America was mentioned before Rate in four out of five answers.

Among mortgage lenders in the United States in September 2026

Who do people search for more?

Bank of America, about 4 searches for every 1 for Rate

Bank of America 90.5K searchesRate 23.5K searches

Who does AI mention more?

Bank of America, mentioned in 4 of 5 answers, Rate in 2

Bank of America in 4 of 5Rate in 2 of 5

Who does AI recommend more?

Bank of America, named ahead of Rate in 4 of 5 answers

Bank of America first in 4Rate first in 1

Follow Bank of America vs Rate and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top mortgage lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bank of America was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Rate was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Bank of America was listed before Rate in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rocket Mortgage1st
  2. Chase2nd
  3. Bank of America3rd
  4. Truist4th
  5. loanDepot5th
  6. Veterans United6th
  7. Navy Federal Credit Union7th
  8. Rate8th
  9. SoFi9th
  10. Pennymac–
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rocket Mortgage5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • loanDepot3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Veterans United2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rate2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Truist2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • SoFi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Pennymac0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about mortgage lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Bank of America or Rate more popular in search?

This chart shows how often people search Google for Bank of America and Rate by name. Each line represents a brand's share of searches for all 13 mortgage lenders we track, month by month, from searches in United States.

Bank of America and Rate among mortgage lenders in the United States, by month

Share of searches by month for Bank of America, Rate. The figures are in the table below the chart.

View monthly share of searches table
MonthRocket MortgagePennymacMr. CooperloanDepotBank of AmericaChaseUWMVeterans UnitedRateTruistNavy Federal Credit UnionBetterSoFi
Oct 202529%19.4%29%4.7%3.2%4.7%3.9%2.7%1.2%0.78%0.64%0.64%0.12%
Nov 202527.7%22.6%27.7%4.6%3%3.7%4.6%3%1.1%0.91%0.5%0.5%0.15%
Dec 202530.1%20.1%30.1%4%3.3%2.7%4%2.8%1%0.81%0.54%0.44%0.13%
Jan 202627.3%22.4%33.2%3.7%2%2.5%3.7%2.5%0.96%0.74%0.49%0.49%0.15%
Feb 202634.7%19.1%28.5%3.8%2.1%2.6%3.8%2.6%0.96%0.77%0.51%0.42%0.12%
Mar 202647.4%17.4%17.4%4.3%2.3%2.3%3.5%2.4%1.1%0.7%0.57%0.47%0.14%
Apr 202645.4%20.4%13.7%4.1%3.4%3.4%4.1%2.7%1%0.83%0.45%0.45%0.16%
May 202650.1%18.5%10.1%4.5%4.5%3.7%3%2.5%1.1%0.74%0.5%0.5%0.15%
Jun 202650.8%18.7%8.4%4.6%4.6%3.8%3.8%2.7%0.98%0.75%0.41%0.41%0.15%
Jul 202654.7%16.5%7.4%4.9%4.1%3.3%3.3%2.7%1.1%0.81%0.44%0.44%0.36%
Aug 202651.9%19.1%5.7%4.7%4.7%3.8%4.7%2.5%1%0.77%0.42%0.51%0.15%
Sep 202654.1%19.9%6%4.9%4%3.3%2.7%2.2%1%0.8%0.54%0.36%0.19%

How has the Bank of America and Rate comparison changed over the last 12 months?

3 findings

How did search popularity change for United States mortgage lenders in September 2026?

2 changes

  1. In September 2026, Bank of America lost share of searches among mortgage lenders in the United States, from 4.7% to 4%.

  2. Estimated monthly branded searches for Rate in the United States fell 18.4% over 12 measured months, from 28.8K to 23.5K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Bank of America’s and Rate’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bank of America

1 branded search term

  • bank of america mortgage

Rate

2 branded search terms

  • guaranteed rate
  • rate mortgage

How the Brand Demand Index is measured

Other head-to-heads among mortgage lenders

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free