Brandwave

Bank of America vs Chase:Which is more popular?

In September 2026, Bank of America and Chase were level in searches among banks in the United States, with an estimated 7.5M branded searches each, at 15.7% of the total each. When we asked ChatGPT and Google AI Overviews about banks, Bank of America and Chase each appeared in four of the five answers. Chase was mentioned before Bank of America in every answer.

Among banks in the United States in September 2026

Who do people search for more?

Bank of America and Chase are searched for about as often as each other.

Bank of America 7.5M searchesChase 7.5M searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Bank of America in 4 of 5Chase in 4 of 5

Who does AI recommend more?

Chase, named ahead of Bank of America in every answer

Chase first in 4Bank of America never first

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Top banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bank of America was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Chase was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Chase was listed before Bank of America in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Chase1st
  2. Bank of America2nd
  3. Capital One3rd
  4. Ally Bank4th
  5. Wells Fargo5th
  6. Citi6th
  7. U.S. Bank7th
  8. PNC Bank–
  9. Truist–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Bank of America or Chase more popular in search?

This chart shows how often people search Google for Bank of America and Chase by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in United States.

Bank of America and Chase among banks in the United States, by month

Share of searches by month for Bank of America, Chase. The figures are in the table below the chart.

View monthly share of searches table
MonthWells FargoCapital OneBank of AmericaChasePNC BankU.S. BankCitiTruistAlly Bank
Oct 202524%16.1%19.6%16.1%8.6%5.9%4.8%4%0.79%
Nov 202522.4%18.5%18.5%15.1%8%6.8%5.5%4.5%0.74%
Dec 202524.1%16.2%19.6%16.2%8.6%5.9%4.8%4%0.65%
Jan 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
Feb 202622.3%18.4%18.4%15%8.5%6.7%5.5%4.5%0.74%
Mar 202624.3%16.3%19.8%16.3%7.6%6%4.9%4%0.8%
Apr 202622.3%18.3%18.3%15%8.5%6.7%5.5%4.5%0.9%
May 202621.8%17.9%17.9%17.9%8.3%5.4%5.4%4.4%0.88%
Jun 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Jul 202622.3%18.3%18.3%15%9.7%5.5%5.5%4.5%0.9%
Aug 202621.3%17.5%17.5%17.5%9.3%6.4%5.3%4.3%0.86%
Sep 202623.3%19.2%15.7%15.7%8.9%7%5.7%3.8%0.77%

How has the Bank of America and Chase comparison changed over the last 12 months?

3 findings
  • Bank of America was ahead of Chase in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States moved from 19.6% to 15.7%, and its estimated monthly branded searches moved from 11.1M to 7.5M.
  • Across the 12 months ending September 2026, Chase’s share of searches among banks in the United States moved from 16.1% to 15.7%, and its estimated monthly branded searches moved from 9.1M to 7.5M.

How did search popularity change for United States banks in September 2026?

3 changes
  1. In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.

  2. In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.

  3. In September 2026, Chase lost share of searches among banks in the United States, from 17.5% to 15.7%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bank of America’s and Chase’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bank of America

1 branded search term

  • bank of america

Chase

1 branded search term

  • chase bank

How the Brand Demand Index is measured

Other head-to-heads among banks

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