Brandwave

Avis vs Enterprise Rent-A-Car:Which is more popular?

In September 2026, Enterprise Rent-A-Car had more branded searches than Avis among car rental companies in the United States. Enterprise Rent-A-Car had about 1 million branded searches, while Avis had 673,000. Enterprise Rent-A-Car made up 16.2% of all car rental company searches we track, and Avis accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about car rental companies, Enterprise Rent-A-Car appeared in three of the four answers and Avis in two. Enterprise Rent-A-Car was mentioned before Avis in every answer that named either.

Among car rental companies in the United States in September 2026

Who do people search for more?

Enterprise Rent-A-Car, about 49% more searches than Avis

Enterprise Rent-A-Car 1M searchesAvis 673K searches

Who does AI mention more?

Enterprise Rent-A-Car, mentioned in 3 of 4 answers, Avis in 2

Enterprise Rent-A-Car in 3 of 4Avis in 2 of 4

Who does AI recommend more?

Enterprise Rent-A-Car, named ahead of Avis in 3 of 3 answers

Enterprise Rent-A-Car first in 3Avis never first

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Top car rental companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Avis was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Enterprise Rent-A-Car was listed before Avis in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Enterprise Rent-A-Car1st
  2. Alamo2nd
  3. Hertz3rd
  4. Budget4th
  5. National Car Rental5th
  6. Avis6th
  7. Sixt7th
  8. Turo–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Budget4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Alamo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Enterprise Rent-A-Car3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hertz3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • National Car Rental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Avis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Sixt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Turo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about car rental companies

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Avis or Enterprise Rent-A-Car more popular in search?

This chart shows how often people search Google for Avis and Enterprise Rent-A-Car by name. Each line represents a brand's share of searches for all eight car rental companies we track, month by month, from searches in United States.

Avis and Enterprise Rent-A-Car among car rental companies in the United States, by month

Share of searches by month for Enterprise Rent-A-Car, Avis. The figures are in the table below the chart.

View monthly share of searches table
MonthBudgetEnterprise Rent-A-CarHertzNational Car RentalTuroAvisAlamoSixt
Oct 202519.1%15.6%19.1%12.9%10.5%12.9%6.8%3.1%
Nov 202519.6%16.1%19.6%10.8%10.8%13.2%6.6%3.2%
Dec 202518.7%18.7%18.7%10.3%10.3%12.6%6.7%3.8%
Jan 202620%13.5%20%11.1%11.1%13.5%6.7%4%
Feb 202620.5%11.3%20.5%11.3%11.3%13.9%6.9%4.1%
Mar 202619.8%13.2%19.8%10.9%13.2%13.2%6.6%3.2%
Apr 202617.9%14.7%17.9%12.1%14.7%12.1%6.9%3.6%
May 202621%14%17.1%11.5%14%11.5%7.5%3.4%
Jun 202620.3%13.6%16.5%13.6%13.6%11.2%7.2%4.1%
Jul 202620.9%17%17%11.5%11.5%11.5%6.5%4.2%
Aug 202621.1%17.1%17.1%11.6%11.6%11.6%6.5%3.5%
Sep 202619.8%16.2%16.2%13.3%13.3%10.9%6.2%4%

How has the Avis and Enterprise Rent-A-Car comparison changed over the last 12 months?

3 findings

How did search popularity change for United States car rental companies in September 2026?

4 changes

  1. In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches.

  2. In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.

  3. In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.

  4. In September 2026, Avis lost share of searches among car rental companies in the United States, from 11.6% to 10.9%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Avis’ and Enterprise Rent-A-Car’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Avis

1 branded search term

  • avis

Enterprise Rent-A-Car

2 branded search terms

  • enterprise car rental
  • enterprise rent a car

How the Brand Demand Index is measured

Other head-to-heads among car rental companies

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