How popular isAlamo in search?
In September 2026, people searched for Alamo by name about 381,000 times in the United States, a 12.6% decrease from the previous year. These searches made up 6.2% of all United States car rental company searches, placing Alamo seventh out of eight companies.
Budget19.8%
Enterprise Rent-A-Car16.2%
Hertz16.2%
National Car Rental13.3%
Turo13.3%
Avis10.9%
Alamo6.2%
Sixt4%
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Which car rental companies compete with Alamo?
Share of searches by month for Budget, Enterprise Rent-A-Car, Hertz, National Car Rental, Turo, Avis, Alamo, Sixt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget | Enterprise Rent-A-Car | Hertz | National Car Rental | Turo | Avis | Alamo | Sixt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 15.6% | 19.1% | 12.9% | 10.5% | 12.9% | 6.8% | 3.1% |
| Nov 2025 | 19.6% | 16.1% | 19.6% | 10.8% | 10.8% | 13.2% | 6.6% | 3.2% |
| Dec 2025 | 18.7% | 18.7% | 18.7% | 10.3% | 10.3% | 12.6% | 6.7% | 3.8% |
| Jan 2026 | 20% | 13.5% | 20% | 11.1% | 11.1% | 13.5% | 6.7% | 4% |
| Feb 2026 | 20.5% | 11.3% | 20.5% | 11.3% | 11.3% | 13.9% | 6.9% | 4.1% |
| Mar 2026 | 19.8% | 13.2% | 19.8% | 10.9% | 13.2% | 13.2% | 6.6% | 3.2% |
| Apr 2026 | 17.9% | 14.7% | 17.9% | 12.1% | 14.7% | 12.1% | 6.9% | 3.6% |
| May 2026 | 21% | 14% | 17.1% | 11.5% | 14% | 11.5% | 7.5% | 3.4% |
| Jun 2026 | 20.3% | 13.6% | 16.5% | 13.6% | 13.6% | 11.2% | 7.2% | 4.1% |
| Jul 2026 | 20.9% | 17% | 17% | 11.5% | 11.5% | 11.5% | 6.5% | 4.2% |
| Aug 2026 | 21.1% | 17.1% | 17.1% | 11.6% | 11.6% | 11.6% | 6.5% | 3.5% |
| Sep 2026 | 19.8% | 16.2% | 16.2% | 13.3% | 13.3% | 10.9% | 6.2% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 19.8% | 1.2M | -18.7% | -1.3 points | |
| 2, held 2nd | 16.2% | 1M | -18% | -0.9 points | |
| 3, held 3rd | 16.2% | 1M | -18% | -0.9 points | |
| 4, moved from 5th to 4th | 13.3% | 823K | 0% | +1.8 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 13.3% | 823K | 0% | +1.8 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 10.9% | 673K | -18.2% | -0.6 pointsmoved from 4th to 6th | |
| 7, held 7th | 6.2% | 381K | -18.2% | -0.4 points | |
| 8, held 8th | 4% | 246K | 0% | +0.5 points |
1.
Budget19.8%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.3 points.
16.2%
Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -0.9 points.
3.
Hertz16.2%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -0.9 points.
13.3%
Moved from 5th to 4th. 823K estimated branded searches, 0% vs prior month. Share +1.8 points.
5.
Turo13.3%
Moved from 6th to 5th. 823K estimated branded searches, 0% vs prior month. Share +1.8 points.
6.
Avis10.9%
Moved from 4th to 6th. 673K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.
Alamo6.2%
Held 7th. 381K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
8.
Sixt4%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare search popularity between Alamo and its closest rivals
Every comparison with Alamo
7 comparisons
How has branded search demand for Alamo changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Alamo in the United States fell from 436K to 381K.
- Across the 12 months ending September 2026, Alamo’s share of searches among car rental companies in the United States decreased from 6.8% to 6.2%.
- Across the 12 months ending September 2026, Alamo’s share of searches among car rental companies in the United States peaked at 7.5% in May 2026 and was lowest at 6.2% in September 2026.
How did search popularity change for United States car rental companies in September 2026?
6 changes
In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches.
In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.
In September 2026, Sixt gained share of searches among car rental companies in the United States, from 3.5% to 4%.
In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%.
In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.
In September 2026, Hertz lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.
How are Alamo’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Alamo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- alamo
- alamo car rental
Who owns Alamo?
Alamo is owned by Enterprise Mobility. Brandwave also tracks National Car Rental, owned by the same company, in the United States.
Do you work for Alamo? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Alamo your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.