Alamo vs Turo:Which is more popular?
In September 2026, Turo had more branded searches than Alamo among car rental companies in the United States. Turo had about 823,000 branded searches, while Alamo had 381,000. Turo made up 13.3% of all car rental company searches we track, and Alamo accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about car rental companies, Alamo appeared in all four answers and Turo in none.
Who do people search for more?
Turo, about 2 searches for every 1 for Alamo
Follow Alamo vs Turo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car rental companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Alamo appeared in all four answers. Turo did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Enterprise Rent-A-Car1st
Alamo2nd
Hertz3rd
Budget4th
National Car Rental5th
Avis6th
Sixt7th- Turo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Alamo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Enterprise Rent-A-Car3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hertz3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- National Car Rental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Avis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sixt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Turo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car rental companies
4 answers
Asked ChatGPT
“Which car rental company should I use in the US?”
Asked ChatGPT
“What are the best car rental companies in the US?”
Asked ChatGPT
“What's the cheapest car rental company at US airports?”
Searched Google, AI Overview
“car rental”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rental cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Alamo or Turo more popular in search?
This chart shows how often people search Google for Alamo and Turo by name. Each line represents a brand's share of searches for all eight car rental companies we track, month by month, from searches in United States.
Share of searches by month for Turo, Alamo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget | Enterprise Rent-A-Car | Hertz | National Car Rental | Turo | Avis | Alamo | Sixt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 15.6% | 19.1% | 12.9% | 10.5% | 12.9% | 6.8% | 3.1% |
| Nov 2025 | 19.6% | 16.1% | 19.6% | 10.8% | 10.8% | 13.2% | 6.6% | 3.2% |
| Dec 2025 | 18.7% | 18.7% | 18.7% | 10.3% | 10.3% | 12.6% | 6.7% | 3.8% |
| Jan 2026 | 20% | 13.5% | 20% | 11.1% | 11.1% | 13.5% | 6.7% | 4% |
| Feb 2026 | 20.5% | 11.3% | 20.5% | 11.3% | 11.3% | 13.9% | 6.9% | 4.1% |
| Mar 2026 | 19.8% | 13.2% | 19.8% | 10.9% | 13.2% | 13.2% | 6.6% | 3.2% |
| Apr 2026 | 17.9% | 14.7% | 17.9% | 12.1% | 14.7% | 12.1% | 6.9% | 3.6% |
| May 2026 | 21% | 14% | 17.1% | 11.5% | 14% | 11.5% | 7.5% | 3.4% |
| Jun 2026 | 20.3% | 13.6% | 16.5% | 13.6% | 13.6% | 11.2% | 7.2% | 4.1% |
| Jul 2026 | 20.9% | 17% | 17% | 11.5% | 11.5% | 11.5% | 6.5% | 4.2% |
| Aug 2026 | 21.1% | 17.1% | 17.1% | 11.6% | 11.6% | 11.6% | 6.5% | 3.5% |
| Sep 2026 | 19.8% | 16.2% | 16.2% | 13.3% | 13.3% | 10.9% | 6.2% | 4% |
How has the Alamo and Turo comparison changed over the last 12 months?
3 findings
- Turo was ahead of Alamo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Alamo’s share of searches among car rental companies in the United States moved from 6.8% to 6.2%, and its estimated monthly branded searches moved from 436K to 381K.
- Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States moved from 10.5% to 13.3%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for United States car rental companies in September 2026?
2 changes
In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.
Estimated monthly branded searches for Alamo in the United States fell 12.6% over 12 measured months, from 436K to 381K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Alamo’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among car rental companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.