How popular isEnterprise Rent-A-Car in search?
In September 2026, people searched for Enterprise Rent-A-Car by name about 1 million times in the United States, about the same as the previous year. These searches made up 16.2% of all United States car rental company searches, placing Enterprise Rent-A-Car second out of eight companies.
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Which car rental companies compete with Enterprise Rent-A-Car?
Share of searches by month for Budget, Enterprise Rent-A-Car, Hertz, National Car Rental, Turo, Avis, Alamo, Sixt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget | Enterprise Rent-A-Car | Hertz | National Car Rental | Turo | Avis | Alamo | Sixt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 15.6% | 19.1% | 12.9% | 10.5% | 12.9% | 6.8% | 3.1% |
| Nov 2025 | 19.6% | 16.1% | 19.6% | 10.8% | 10.8% | 13.2% | 6.6% | 3.2% |
| Dec 2025 | 18.7% | 18.7% | 18.7% | 10.3% | 10.3% | 12.6% | 6.7% | 3.8% |
| Jan 2026 | 20% | 13.5% | 20% | 11.1% | 11.1% | 13.5% | 6.7% | 4% |
| Feb 2026 | 20.5% | 11.3% | 20.5% | 11.3% | 11.3% | 13.9% | 6.9% | 4.1% |
| Mar 2026 | 19.8% | 13.2% | 19.8% | 10.9% | 13.2% | 13.2% | 6.6% | 3.2% |
| Apr 2026 | 17.9% | 14.7% | 17.9% | 12.1% | 14.7% | 12.1% | 6.9% | 3.6% |
| May 2026 | 21% | 14% | 17.1% | 11.5% | 14% | 11.5% | 7.5% | 3.4% |
| Jun 2026 | 20.3% | 13.6% | 16.5% | 13.6% | 13.6% | 11.2% | 7.2% | 4.1% |
| Jul 2026 | 20.9% | 17% | 17% | 11.5% | 11.5% | 11.5% | 6.5% | 4.2% |
| Aug 2026 | 21.1% | 17.1% | 17.1% | 11.6% | 11.6% | 11.6% | 6.5% | 3.5% |
| Sep 2026 | 19.8% | 16.2% | 16.2% | 13.3% | 13.3% | 10.9% | 6.2% | 4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 19.8% | 1.2M | -18.7% | -1.3 points | |
| 2, held 2nd | 16.2% | 1M | -18% | -0.9 points | |
| 3, held 3rd | 16.2% | 1M | -18% | -0.9 points | |
| 4, moved from 5th to 4th | 13.3% | 823K | 0% | +1.8 pointsmoved from 5th to 4th | |
| 5, moved from 6th to 5th | 13.3% | 823K | 0% | +1.8 pointsmoved from 6th to 5th | |
| 6, moved from 4th to 6th | 10.9% | 673K | -18.2% | -0.6 pointsmoved from 4th to 6th | |
| 7, held 7th | 6.2% | 381K | -18.2% | -0.4 points | |
| 8, held 8th | 4% | 246K | 0% | +0.5 points |
1.
Budget19.8%
Held 1st. 1.2M estimated branded searches, -18.7% vs prior month. Share -1.3 points.
16.2%
Held 2nd. 1M estimated branded searches, -18% vs prior month. Share -0.9 points.
3.
Hertz16.2%
Held 3rd. 1M estimated branded searches, -18% vs prior month. Share -0.9 points.
13.3%
Moved from 5th to 4th. 823K estimated branded searches, 0% vs prior month. Share +1.8 points.
5.
Turo13.3%
Moved from 6th to 5th. 823K estimated branded searches, 0% vs prior month. Share +1.8 points.
6.
Avis10.9%
Moved from 4th to 6th. 673K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
7.
Alamo6.2%
Held 7th. 381K estimated branded searches, -18.2% vs prior month. Share -0.4 points.
8.
Sixt4%
Held 8th. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.
Compare search popularity between Enterprise Rent-A-Car and its closest rivals
Enterprise Rent-A-Car vs Budget: compare search popularity- Enterprise Rent-A-Car vs Hertz: compare search popularity
Enterprise Rent-A-Car vs National Car Rental: compare search popularity- Enterprise Rent-A-Car vs Turo: compare search popularity
- Enterprise Rent-A-Car vs Avis: compare search popularity
- Compare Enterprise Rent-A-Car with any brand
Every comparison with Enterprise Rent-A-Car
7 comparisons
How has branded search demand for Enterprise Rent-A-Car changed in the United States over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Enterprise Rent-A-Car in the United States held steady at 1M.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States increased from 15.6% to 16.2%.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States peaked at 18.7% in December 2025 and was lowest at 11.3% in February 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car rose from 3rd to 2nd among car rental companies in the United States.
How did search popularity change for United States car rental companies in September 2026?
6 changes
In September 2026, National Car Rental overtook Avis to rank 4th among car rental companies in the United States, with 13.3% of the searches.
In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.
In September 2026, Sixt gained share of searches among car rental companies in the United States, from 3.5% to 4%.
In September 2026, Budget lost share of searches among car rental companies in the United States, from 21.1% to 19.8%.
In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.
In September 2026, Hertz lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.
How are Enterprise Rent-A-Car’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- enterprise car rental
- enterprise rent a car
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