Brandwave

Autopay vs PenFed Credit Union:Which is more popular in the United States?

In October 2026, Autopay had more branded searches than PenFed Credit Union among auto refinance companies in the United States. Autopay had about 4,400 branded searches, while PenFed Credit Union had 1,000. Autopay made up 13.3% of all auto refinance company searches we track, and PenFed Credit Union accounted for 3%. When we asked ChatGPT and Google AI Overviews about auto refinance companies, PenFed Credit Union appeared in all five answers and Autopay in one. PenFed Credit Union was mentioned before Autopay in three out of four answers.

Among auto refinance companies in the United States in October 2026

Who do people search for more?

Autopay, about 4 searches for every 1 for PenFed Credit Union

Autopay 4.4K searchesPenFed Credit Union 1K searches

Who does AI mention more?

PenFed Credit Union, mentioned in every answer we collected

PenFed Credit Union in 5 of 5Autopay in 1 of 5

Who does AI recommend more?

PenFed Credit Union, named ahead of Autopay in 3 of 4 answers

PenFed Credit Union first in 3Autopay first in 1

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Top auto refinance companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PenFed Credit Union appeared in all five answers. Autopay was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. PenFed Credit Union was listed before Autopay in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PenFed Credit Union1st
  2. Caribou2nd
  3. Navy Federal Credit Union3rd
  4. myAutoloan4th
  5. Autopay5th
  6. Gravity Lending6th
  7. RateGenius–
  8. iLending–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto refinance companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Autopay or PenFed Credit Union more popular in search?

This chart shows how often people search Google for Autopay and PenFed Credit Union by name. Each line represents a brand's share of searches for all eight auto refinance companies we track, month by month, from searches in United States.

Autopay and PenFed Credit Union among auto refinance companies in the United States, by month

Share of searches by month for Autopay, PenFed Credit Union. The figures are in the table below the chart.

View monthly share of searches table
MonthNavy Federal Credit UnionCaribouGravity LendingAutopayRateGeniusiLendingmyAutoloanPenFed Credit Union
Nov 202524.3%13.2%19.9%10.7%16.2%8.8%3.2%3.7%
Dec 202524.9%16.6%16.6%7.4%16.6%8.9%3.1%5.8%
Jan 202625.8%11.5%17.2%9.4%17.2%9.4%3.4%6.3%
Feb 202628%10.2%18.6%8.2%18.6%8.2%3.7%4.5%
Mar 202628.9%12.9%19.3%6.9%15.8%8.6%3.1%4.5%
Apr 202622.1%12.1%14.8%6.5%12.1%8.1%2.2%22.1%
May 202621.6%9.6%14.4%6.3%11.8%7.8%2.2%26.4%
Jun 202628.1%12.5%18.8%10.2%12.5%8.2%2.8%6.8%
Jul 202633.6%10%18.3%12.2%12.2%8.1%2.8%2.8%
Aug 202621.1%14.1%21.1%14.1%14.1%9.3%3.2%3.2%
Sep 202624.3%16.2%19.8%13.2%10.8%8.7%3.9%3%
Oct 202624.5%19.9%16.3%13.3%10.9%7.3%4.8%3%

How has branded search for Autopay and PenFed Credit Union changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States auto refinance companies in October 2026?

1 change
  1. Estimated monthly branded searches for Autopay in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026.

How are Autopay’s and PenFed Credit Union’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Autopay’s and PenFed Credit Union’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Autopay

1 branded search term

  • autopay refinance

PenFed Credit Union

1 branded search term

  • penfed auto refinance

How the Brand Demand Index is measured

Other head-to-heads among auto refinance companies

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