Autopay vs Gravity Lending:Which is more popular in the United States?
In October 2026, Gravity Lending had more branded searches than Autopay among auto refinance companies in the United States. Gravity Lending had about 5,400 branded searches, while Autopay had 4,400. Gravity Lending made up 16.3% of all auto refinance company searches we track, and Autopay accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about auto refinance companies, Gravity Lending appeared in two of the five answers and Autopay in one. Autopay and Gravity Lending were each mentioned first in one of the two answers that named either.
Who do people search for more?
Gravity Lending, about 23% more searches than Autopay
Who does AI mention more?
Gravity Lending, mentioned in 2 of 5 answers, Autopay in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top auto refinance companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Gravity Lending was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Autopay was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Autopay and Gravity Lending were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PenFed Credit Union5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Caribou3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
myAutoloan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Navy Federal Credit Union2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Gravity Lending2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Autopay1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
RateGenius0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- iLending0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about auto refinance companies
5 answers
Asked ChatGPT
“Where's the best place to refinance my car loan?”
Asked ChatGPT
“Which companies offer the lowest auto refinance rates?”
Asked ChatGPT
“Is it worth refinancing my car, and who should I use?”
Searched Google, AI Overview
“auto refinance”
Searched Google, AI Overview
“best auto refinance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Is Autopay or Gravity Lending more popular in search?
This chart shows how often people search Google for Autopay and Gravity Lending by name. Each line represents a brand's share of searches for all eight auto refinance companies we track, month by month, from searches in United States.
Share of searches by month for Gravity Lending, Autopay. The figures are in the table below the chart.
View monthly share of searches table
| Month | Navy Federal Credit Union | Caribou | Gravity Lending | Autopay | RateGenius | iLending | myAutoloan | PenFed Credit Union |
|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 24.3% | 13.2% | 19.9% | 10.7% | 16.2% | 8.8% | 3.2% | 3.7% |
| Dec 2025 | 24.9% | 16.6% | 16.6% | 7.4% | 16.6% | 8.9% | 3.1% | 5.8% |
| Jan 2026 | 25.8% | 11.5% | 17.2% | 9.4% | 17.2% | 9.4% | 3.4% | 6.3% |
| Feb 2026 | 28% | 10.2% | 18.6% | 8.2% | 18.6% | 8.2% | 3.7% | 4.5% |
| Mar 2026 | 28.9% | 12.9% | 19.3% | 6.9% | 15.8% | 8.6% | 3.1% | 4.5% |
| Apr 2026 | 22.1% | 12.1% | 14.8% | 6.5% | 12.1% | 8.1% | 2.2% | 22.1% |
| May 2026 | 21.6% | 9.6% | 14.4% | 6.3% | 11.8% | 7.8% | 2.2% | 26.4% |
| Jun 2026 | 28.1% | 12.5% | 18.8% | 10.2% | 12.5% | 8.2% | 2.8% | 6.8% |
| Jul 2026 | 33.6% | 10% | 18.3% | 12.2% | 12.2% | 8.1% | 2.8% | 2.8% |
| Aug 2026 | 21.1% | 14.1% | 21.1% | 14.1% | 14.1% | 9.3% | 3.2% | 3.2% |
| Sep 2026 | 24.3% | 16.2% | 19.8% | 13.2% | 10.8% | 8.7% | 3.9% | 3% |
| Oct 2026 | 24.5% | 19.9% | 16.3% | 13.3% | 10.9% | 7.3% | 4.8% | 3% |
How has branded search for Autopay and Gravity Lending changed in the United States over the last 12 months?
3 findings
- Gravity Lending was ahead of Autopay in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Autopay’s share of searches among auto refinance companies in the United States moved from 10.7% to 13.3%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 12 months ending October 2026, Gravity Lending’s share of searches among auto refinance companies in the United States moved from 19.9% to 16.3%, and its estimated monthly branded searches held steady at 5.4K.
How did search popularity change for United States auto refinance companies in October 2026?
3 changes
In October 2026, Caribou overtook Gravity Lending to rank 2nd among auto refinance companies in the United States, with 19.9% of the searches.
In October 2026, Gravity Lending lost share of searches among auto refinance companies in the United States, from 19.8% to 16.3%.
Estimated monthly branded searches for Autopay in the United States rose 51.7% over 12 measured months, from 2.9K to 4.4K in October 2026.
How are Autopay’s and Gravity Lending’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Autopay’s and Gravity Lending’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Autopay
1 branded search term
- autopay refinance
Gravity Lending
1 branded search term
- gravity lending
Other head-to-heads among auto refinance companies
- Navy Federal Credit Union vs Caribou: compare popularity
- Navy Federal Credit Union vs Gravity Lending: compare popularity
- Navy Federal Credit Union vs Autopay: compare popularity
- Navy Federal Credit Union vs RateGenius: compare popularity
- Caribou vs Gravity Lending: compare popularity
- Caribou vs Autopay: compare popularity
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