Brandwave

Aspen Dental vs Western Dental:Which is more popular in the United States?

In October 2026, Aspen Dental had more branded searches than Western Dental among dental chains in the United States. Aspen Dental had about 368,000 branded searches, while Western Dental had 60,500. Aspen Dental made up 63.1% of all dental chain searches we track, and Western Dental accounted for 10.4%. When we asked ChatGPT and Google AI Overviews about dental chains, both Aspen Dental and Western Dental appeared in all three answers. Aspen Dental was mentioned before Western Dental in two out of three answers.

Among dental chains in the United States in October 2026

Who do people search for more?

Aspen Dental, about 6 searches for every 1 for Western Dental

Aspen Dental 368K searchesWestern Dental 60.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Aspen Dental in 3 of 3Western Dental in 3 of 3

Who does AI recommend more?

Aspen Dental, named ahead of Western Dental in 2 of 3 answers

Aspen Dental first in 2Western Dental first in 1

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Top dental chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Aspen Dental and Western Dental showed up in all three answers. Aspen Dental was listed before Western Dental in two of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aspen Dental1st
  2. Bright Now! Dental2nd
  3. Affordable Dentures & Implants3rd
  4. Western Dental4th
  5. Coast Dental–
  6. Monarch Dental–
  7. Castle Dental–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about dental chains

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Aspen Dental or Western Dental more popular in search?

This chart shows how often people search Google for Aspen Dental and Western Dental by name. Each line represents a brand's share of searches for all seven dental chains we track, month by month, from searches in United States.

Aspen Dental and Western Dental among dental chains in the United States, by month

Share of searches by month for Aspen Dental, Western Dental. The figures are in the table below the chart.

View monthly share of searches table
MonthAspen DentalAffordable Dentures & ImplantsWestern DentalBright Now! DentalCoast DentalMonarch DentalCastle Dental
Nov 202563.6%5.7%12.8%8.6%4.7%2.6%2.1%
Dec 202562.9%5.7%12.7%8.5%5.7%2.5%2.1%
Jan 202664.8%8.7%10.7%7.1%4.8%2.1%1.7%
Feb 202665.9%8.9%10.8%5.9%4.8%2.2%1.4%
Mar 202663.6%10.5%10.5%7%4.7%2.1%1.7%
Apr 202664.9%10.7%10.7%5.8%4.8%1.7%1.4%
May 202663.8%10.5%10.5%7%4.7%2.1%1.4%
Jun 202662.9%10.3%10.3%6.9%5.7%2.1%1.7%
Jul 202662.9%10.3%10.3%6.9%5.7%2.1%1.7%
Aug 202662.9%10.3%10.3%6.9%5.7%2.1%1.7%
Sep 202663.1%10.4%10.4%6.9%5.7%2.1%1.4%
Oct 202663.1%10.4%10.4%6.9%5.7%2.1%1.4%

How has branded search for Aspen Dental and Western Dental changed in the United States over the last 12 months?

3 findings

How did search popularity change for United States dental chains in October 2026?

1 change

  1. Estimated monthly branded searches for Western Dental in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in October 2026.

How are Aspen Dental’s and Western Dental’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Aspen Dental’s and Western Dental’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Aspen Dental

1 branded search term

  • aspendental

Western Dental

1 branded search term

  • western dental

How the Brand Demand Index is measured

Other head-to-heads among dental chains

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