Dental chains in the United States:Which are most popular?
In October 2026, Aspen Dental was the most searched dental chain in the United States, accounting for 63.1% of all searches among the seven chains tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Aspen Dental and Western Dental showed up in every answer. Aspen Dental was recommended most often, coming first in one out of three responses.
Aspen DentalShare of searches 63.1%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Affordable Dentures & ImplantsShare of searches 10.4%Mentioned in 2 of 3 AI answersPlace in AI recommendations 3rd
Western DentalShare of searches 10.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
Bright Now! DentalShare of searches 6.9%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
Coast DentalShare of searches 5.7%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top dental chains in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions, Aspen Dental and Western Dental appeared every time. Aspen Dental was recommended most often, coming first in one out of three answers. Bright Now! Dental was second, and Affordable Dentures & Implants was third. Coast Dental, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Aspen Dental3 of 3Named in 3 of 3 ChatGPT answers
Western Dental3 of 3Named in 3 of 3 ChatGPT answers
Affordable Dentures & Implants2 of 3Named in 2 of 3 ChatGPT answers
Bright Now! Dental2 of 3Named in 2 of 3 ChatGPT answers
Coast Dental0 of 3Named in 0 of 3 ChatGPT answers
Monarch Dental0 of 3Named in 0 of 3 ChatGPT answers
Castle Dental0 of 3Named in 0 of 3 ChatGPT answers
See every answer about dental chains
3 answers
Asked ChatGPT
“Which dental chain should I go to in the US?”
Asked ChatGPT
“What are the best dental office chains in the US?”
Asked ChatGPT
“Which dental chain in the US is good for affordable dentures or implants?”
Searched Google, AI Overview
“dental offices”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“dentist near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which dental chains do people search for most?
This chart shows how often people search Google for each dental chain by name. Each line represents a brand's share of searches for all seven dental chains we track, month by month, from searches in United States.
Share of searches by month for Aspen Dental, Affordable Dentures & Implants, Western Dental, Bright Now! Dental, Coast Dental, Monarch Dental. The figures are in the table below the chart.
View monthly share of searches table
| Month | Aspen Dental | Affordable Dentures & Implants | Western Dental | Bright Now! Dental | Coast Dental | Monarch Dental | Castle Dental |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 63.6% | 5.7% | 12.8% | 8.6% | 4.7% | 2.6% | 2.1% |
| Dec 2025 | 62.9% | 5.7% | 12.7% | 8.5% | 5.7% | 2.5% | 2.1% |
| Jan 2026 | 64.8% | 8.7% | 10.7% | 7.1% | 4.8% | 2.1% | 1.7% |
| Feb 2026 | 65.9% | 8.9% | 10.8% | 5.9% | 4.8% | 2.2% | 1.4% |
| Mar 2026 | 63.6% | 10.5% | 10.5% | 7% | 4.7% | 2.1% | 1.7% |
| Apr 2026 | 64.9% | 10.7% | 10.7% | 5.8% | 4.8% | 1.7% | 1.4% |
| May 2026 | 63.8% | 10.5% | 10.5% | 7% | 4.7% | 2.1% | 1.4% |
| Jun 2026 | 62.9% | 10.3% | 10.3% | 6.9% | 5.7% | 2.1% | 1.7% |
| Jul 2026 | 62.9% | 10.3% | 10.3% | 6.9% | 5.7% | 2.1% | 1.7% |
| Aug 2026 | 62.9% | 10.3% | 10.3% | 6.9% | 5.7% | 2.1% | 1.7% |
| Sep 2026 | 63.1% | 10.4% | 10.4% | 6.9% | 5.7% | 2.1% | 1.4% |
| Oct 2026 | 63.1% | 10.4% | 10.4% | 6.9% | 5.7% | 2.1% | 1.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 368K | 0% | 0 points | |
| 2, held 2nd | 10.4% | 60.5K | 0% | 0 points | |
| 3, held 3rd | 10.4% | 60.5K | 0% | 0 points | |
| 4, held 4th | 6.9% | 40.5K | 0% | 0 points | |
| 5, held 5th | 5.7% | 33.1K | 0% | 0 points | |
| 6, held 6th | 2.1% | 12.1K | 0% | 0 points | |
| 7, held 7th | 1.4% | 8.1K | 0% | 0 points |
63.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
Held 2nd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
10.4%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.9%
Held 4th. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.
5.7%
Held 5th. 33.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
1.4%
Held 7th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among dental chains in the United States?
7 brands
In October 2026, Aspen Dental was the most searched among dental chains in the United States, with an estimated 368K branded searches, 63.1% of all searches for the seven tracked by the Brandwave Brand Demand Index. Affordable Dentures & Implants is in 2nd place, 52.8 percentage points behind at 10.4%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| 63.6% → 63.1% | 65.9%Feb 2026 | 62.9%Dec 2025 | 1st | |
| 5.7% → 10.4% | 10.7%Apr 2026 | 5.7%Dec 2025 | 4th → 2nd | |
| 12.8% → 10.4% | 12.8%Nov 2025 | 10.3%Jun 2026 | 2nd → 3rd | |
| 8.6% → 6.9% | 8.6%Nov 2025 | 5.8%Apr 2026 | 3rd → 4th | |
| 4.7% → 5.7% | 5.7%Sep 2026 | 4.7%Mar 2026 | 5th | |
| 2.6% → 2.1% | 2.6%Nov 2025 | 1.7%Apr 2026 | 6th | |
| 2.1% → 1.4% | 2.1%Nov 2025 | 1.4%Sep 2026 | 7th |
Each finding as a sentence
- Across the 12 months ending October 2026, Affordable Dentures & Implants’ share of searches among dental chains in the United States increased from 5.7% to 10.4%.
- Across the 12 months ending October 2026, Western Dental’s share of searches among dental chains in the United States decreased from 12.8% to 10.4%.
- Across the 12 months ending October 2026, Bright Now! Dental’s share of searches among dental chains in the United States decreased from 8.6% to 6.9%.
- Across the 12 months ending October 2026, Coast Dental’s share of searches among dental chains in the United States increased from 4.7% to 5.7%.
- Across the 12 months ending October 2026, Castle Dental’s share of searches among dental chains in the United States decreased from 2.1% to 1.4%.
- Across the 12 months ending October 2026, Aspen Dental’s share of searches among dental chains in the United States peaked at 65.9% in February 2026 and was lowest at 62.9% in December 2025.
- Across the 12 months ending October 2026, Affordable Dentures & Implants’ share of searches among dental chains in the United States peaked at 10.7% in April 2026 and was lowest at 5.7% in December 2025.
- Across the 12 months ending October 2026, Western Dental’s share of searches among dental chains in the United States peaked at 12.8% in November 2025 and was lowest at 10.3% in June 2026.
- Across the 12 months ending October 2026, Bright Now! Dental’s share of searches among dental chains in the United States peaked at 8.6% in November 2025 and was lowest at 5.8% in April 2026.
- Across the 12 months ending October 2026, Coast Dental’s share of searches among dental chains in the United States peaked at 5.7% in September 2026 and was lowest at 4.7% in March 2026.
- Across the 12 months ending October 2026, Affordable Dentures & Implants rose from 4th to 2nd among dental chains in the United States.
- Across the 12 months ending October 2026, Western Dental fell from 2nd to 3rd among dental chains in the United States.
- Across the 12 months ending October 2026, Bright Now! Dental fell from 3rd to 4th among dental chains in the United States.
- Across the 12 months ending October 2026, Aspen Dental and Monarch Dental held steady: their share of searches among dental chains in the United States each moved less than 0.5 percentage points.
How did search popularity change for United States dental chains in October 2026?
6 changes

Estimated monthly branded searches for Affordable Dentures & Implants in the United States rose 82.8% over 12 measured months, from 33.1K to 60.5K in October 2026.

Estimated monthly branded searches for Coast Dental in the United States rose 22.1% over 12 measured months, from 27.1K to 33.1K in October 2026.

Estimated monthly branded searches for Castle Dental in the United States fell 33.1% over 12 measured months, from 12.1K to 8.1K in October 2026.

Estimated monthly branded searches for Monarch Dental in the United States fell 18.2% over 12 measured months, from 14.8K to 12.1K in October 2026.

Estimated monthly branded searches for Western Dental in the United States fell 18.2% over 12 measured months, from 74K to 60.5K in October 2026.

Estimated monthly branded searches for Bright Now! Dental in the United States fell 18.2% over 12 measured months, from 49.5K to 40.5K in October 2026.
How are branded searches counted for dental chains?
7 search terms
Each brand's share of searches among dental chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Aspen Dental
1 branded search term
- aspendental
Affordable Dentures & Implants
1 branded search term
- affordable dentures and implants
Western Dental
1 branded search term
- western dental
Bright Now! Dental
1 branded search term
- bright now dental
Coast Dental
1 branded search term
- coast dental
Monarch Dental
1 branded search term
- monarch dental
Castle Dental
1 branded search term
- castle dental
Compare popularity between leading brands

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