Brandwave

Applebee's vs The Cheesecake Factory:Which is more popular?

In September 2026, Applebee's had more branded searches than The Cheesecake Factory among casual dining chains in the United States. Applebee's had about 4.5 million branded searches, while The Cheesecake Factory had 2.7 million. Applebee's made up 11.8% of all casual dining chain searches we track, and The Cheesecake Factory accounted for 7.2%. When we asked ChatGPT and Google AI Overviews about casual dining chains, The Cheesecake Factory appeared in all three answers and Applebee's in none.

Among casual dining chains in the United States in September 2026

Who do people search for more?

Applebee's, about 64% more searches than The Cheesecake Factory

Applebee's 4.5M searchesThe Cheesecake Factory 2.7M searches

Who does AI mention more?

The Cheesecake Factory, mentioned in every answer we collected

The Cheesecake Factory in 3 of 3Applebee's in 0 of 3

Who does AI recommend more?

The Cheesecake Factory, the only one of the two named

The Cheesecake Factory first in 3Applebee's never named

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Top casual dining chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Cheesecake Factory appeared in all three answers. Applebee's did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. The Cheesecake Factory1st
  2. Texas Roadhouse2nd
  3. Olive Garden3rd
  4. Chili's4th
  5. LongHorn Steakhouse5th
  6. Cracker Barrel6th
  7. Buffalo Wild Wings–
  8. Applebee's–
  9. Red Lobster–
  10. TGI Fridays–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about casual dining chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Applebee's or The Cheesecake Factory more popular in search?

This chart shows how often people search Google for Applebee's and The Cheesecake Factory by name. Each line represents a brand's share of searches for all ten casual dining chains we track, month by month, from searches in United States.

Applebee's and The Cheesecake Factory among casual dining chains in the United States, by month

Share of searches by month for Applebee's, The Cheesecake Factory. The figures are in the table below the chart.

View monthly share of searches table
MonthTexas RoadhouseChili'sBuffalo Wild WingsOlive GardenApplebee'sLongHorn SteakhouseThe Cheesecake FactoryCracker BarrelRed LobsterTGI Fridays
Oct 202520.6%18.4%13.8%11.2%12.3%7.5%6.2%5%4.1%0.83%
Nov 202522.8%20.5%12.6%10.3%11.2%6.9%5.6%5.6%3.8%0.76%
Dec 202523.6%17.4%13%10.6%11.7%7.1%7.1%4.8%3.9%0.78%
Jan 202623.8%17.6%13.1%10.7%11.8%7.2%7.2%3.9%3.9%0.79%
Feb 202623.8%17.5%10.7%10.7%11.8%8.8%7.2%3.9%4.8%0.79%
Mar 202624.1%17.8%10.9%10.9%11.9%8.9%6%4%4.9%0.8%
Apr 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
May 202623.7%17.5%10.7%8.7%14.3%8.7%5.8%3.9%5.8%0.79%
Jun 202622.6%16.6%12.4%10.1%13.6%8.3%5.5%4.5%5.5%0.75%
Jul 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Aug 202622.6%16.6%12.4%10.1%13.5%8.3%6.8%4.5%4.5%0.74%
Sep 202619.6%17.6%13.1%13.1%11.8%7.2%7.2%4.8%4.8%0.79%

How has the Applebee's and The Cheesecake Factory comparison changed over the last 12 months?

3 findings

How did search popularity change for United States casual dining chains in September 2026?

3 changes
  1. In September 2026, Buffalo Wild Wings overtook Applebee's to rank 3rd among casual dining chains in the United States, with 13.1% of the searches.

  2. In September 2026, Olive Garden overtook Applebee's to rank 4th among casual dining chains in the United States, with 13.1% of the searches.

  3. In September 2026, Applebee's lost share of searches among casual dining chains in the United States, from 13.5% to 11.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Applebee's’ and The Cheesecake Factory’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Applebee's

2 branded search terms

  • applebee's
  • applebees

The Cheesecake Factory

1 branded search term

  • cheesecake factory

How the Brand Demand Index is measured

Other head-to-heads among casual dining chains

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