Brandwave

AppFolio vs TenantCloud:Which is more popular?

In September 2026, AppFolio had more branded searches than TenantCloud among property management software in the United States. AppFolio had about 135,000 branded searches, while TenantCloud had 18,100. AppFolio made up 31.5% of all property management software searches we track, and TenantCloud accounted for 4.2%. When we asked ChatGPT and Google AI Overviews about property management software, AppFolio appeared in three of the five answers and TenantCloud in two. AppFolio and TenantCloud were each mentioned first in two of the four answers that named either.

Among property management software in the United States in September 2026

Who do people search for more?

AppFolio, about 7 searches for every 1 for TenantCloud

AppFolio 135K searchesTenantCloud 18.1K searches

Who does AI mention more?

AppFolio, mentioned in 3 of 5 answers, TenantCloud in 2

AppFolio in 3 of 5TenantCloud in 2 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

AppFolio first in 2TenantCloud first in 2

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Top property management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, AppFolio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. TenantCloud was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. AppFolio and TenantCloud were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TurboTenant1st
  2. Buildium2nd
  3. DoorLoop3rd
  4. Avail4th
  5. AppFolio5th
  6. Innago6th
  7. RentRedi7th
  8. TenantCloud8th
  9. Yardi9th
  10. Entrata–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboTenant4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Innago4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AppFolio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yardi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buildium3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DoorLoop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RentRedi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TenantCloud2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Avail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Entrata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is AppFolio or TenantCloud more popular in search?

This chart shows how often people search Google for AppFolio and TenantCloud by name. Each line represents a brand's share of searches for all ten property management software we track, month by month, from searches in United States.

AppFolio and TenantCloud among property management software in the United States, by month

Share of searches by month for AppFolio, TenantCloud. The figures are in the table below the chart.

View monthly share of searches table
MonthAppFolioTurboTenantYardiBuildiumDoorLoopEntrataInnagoRentRediTenantCloudAvail
Oct 202527.6%22.7%12.4%10.2%5.6%5.6%5.6%4.5%4.5%1.4%
Nov 202531.1%20.9%11.5%9.4%5.1%5.1%6.3%5.1%4.2%1.3%
Dec 202529.9%20.1%11%11%6%4.9%6%4.9%4.9%1.3%
Jan 202630.9%20.7%11.3%11.3%6.2%5.1%5.1%4.1%4.1%1%
Feb 202627.3%22.5%12.3%10.1%6.7%5.5%5.5%4.5%4.5%1.1%
Mar 202630.9%20.7%11.3%11.3%6.2%5.1%5.1%4.1%4.1%1.2%
Apr 202631.5%21.1%11.6%9.5%6.3%5.2%5.2%4.2%4.2%1.2%
May 202631.5%21.1%11.5%9.4%6.3%5.2%5.2%4.2%4.2%1.3%
Jun 202629.6%24.1%10.8%10.8%5.9%4.9%4.9%4%4%1.1%
Jul 202629.2%23.8%10.7%10.7%5.9%5.9%4.8%3.9%3.9%1.2%
Aug 202629%23.6%10.6%10.6%5.8%4.8%5.8%4.8%3.9%1%
Sep 202631.5%21.1%11.5%9.4%6.3%5.2%5.2%4.2%4.2%1.3%

How has the AppFolio and TenantCloud comparison changed over the last 12 months?

3 findings

How did search popularity change for United States property management software in September 2026?

1 change
  1. In September 2026, AppFolio gained share of searches among property management software in the United States, from 29% to 31.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using AppFolio’s and TenantCloud’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

AppFolio

1 branded search term

  • appfolio

TenantCloud

1 branded search term

  • tenantcloud

How the Brand Demand Index is measured

Other head-to-heads among property management software

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