AppFolio vs TurboTenant:Which is searched more in the United States?
In September 2026, AppFolio had more branded searches than TurboTenant among property management software in the United States. AppFolio had about 135,000 branded searches, while TurboTenant had 90,500. AppFolio made up 31.5% of all property management software searches we track, and TurboTenant accounted for 21.1%.
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Is AppFolio or TurboTenant more popular in search?
Compare the systems landlords manage properties with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for AppFolio, TurboTenant. The figures are in the table below the chart.
View monthly share of searches table
| Month | AppFolio | TurboTenant | Yardi | Buildium | DoorLoop | Entrata | Innago | RentRedi | TenantCloud | Avail |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 22.7% | 12.4% | 10.2% | 5.6% | 5.6% | 5.6% | 4.5% | 4.5% | 1.4% |
| Nov 2025 | 31.1% | 20.9% | 11.5% | 9.4% | 5.1% | 5.1% | 6.3% | 5.1% | 4.2% | 1.3% |
| Dec 2025 | 29.9% | 20.1% | 11% | 11% | 6% | 4.9% | 6% | 4.9% | 4.9% | 1.3% |
| Jan 2026 | 30.9% | 20.7% | 11.3% | 11.3% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 1% |
| Feb 2026 | 27.3% | 22.5% | 12.3% | 10.1% | 6.7% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% |
| Mar 2026 | 30.9% | 20.7% | 11.3% | 11.3% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 1.2% |
| Apr 2026 | 31.5% | 21.1% | 11.6% | 9.5% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.2% |
| May 2026 | 31.5% | 21.1% | 11.5% | 9.4% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.3% |
| Jun 2026 | 29.6% | 24.1% | 10.8% | 10.8% | 5.9% | 4.9% | 4.9% | 4% | 4% | 1.1% |
| Jul 2026 | 29.2% | 23.8% | 10.7% | 10.7% | 5.9% | 5.9% | 4.8% | 3.9% | 3.9% | 1.2% |
| Aug 2026 | 29% | 23.6% | 10.6% | 10.6% | 5.8% | 4.8% | 5.8% | 4.8% | 3.9% | 1% |
| Sep 2026 | 31.5% | 21.1% | 11.5% | 9.4% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.3% |
How has the AppFolio and TurboTenant comparison changed over the last 12 months?
3 findings
- AppFolio was ahead of TurboTenant in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AppFolio’s share of searches among property management software in the United States moved from 27.6% to 31.5%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, TurboTenant’s share of searches among property management software in the United States moved from 22.7% to 21.1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for United States property management software in September 2026?
2 changes
In September 2026, AppFolio gained share of searches among property management software in the United States, from 29% to 31.5%.
In September 2026, TurboTenant lost share of searches among property management software in the United States, from 23.6% to 21.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AppFolio’s and TurboTenant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
AppFolio
1 branded search term
- appfolio
TurboTenant
1 branded search term
- turbotenant
Other head-to-heads among property management software
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