Brandwave

DoorLoop vs TurboTenant:Which is more popular?

In September 2026, TurboTenant had more branded searches than DoorLoop among property management software in the United States. TurboTenant had about 90,500 branded searches, while DoorLoop had 27,100. TurboTenant made up 21.1% of all property management software searches we track, and DoorLoop accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about property management software, TurboTenant appeared in four of the five answers and DoorLoop in three. TurboTenant was mentioned before DoorLoop in three out of five answers.

Among property management software in the United States in September 2026

Who do people search for more?

TurboTenant, about 3 searches for every 1 for DoorLoop

TurboTenant 90.5K searchesDoorLoop 27.1K searches

Who does AI mention more?

TurboTenant, mentioned in 4 of 5 answers, DoorLoop in 3

TurboTenant in 4 of 5DoorLoop in 3 of 5

Who does AI recommend more?

TurboTenant, named ahead of DoorLoop in 3 of 5 answers

TurboTenant first in 3DoorLoop first in 2

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Top property management software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, TurboTenant was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DoorLoop was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. TurboTenant was listed before DoorLoop in three out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. TurboTenant1st
  2. Buildium2nd
  3. DoorLoop3rd
  4. Avail4th
  5. AppFolio5th
  6. Innago6th
  7. RentRedi7th
  8. TenantCloud8th
  9. Yardi9th
  10. Entrata–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TurboTenant4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Innago4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AppFolio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Yardi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Buildium3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DoorLoop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • RentRedi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TenantCloud2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Avail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Entrata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about property management software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.

Is DoorLoop or TurboTenant more popular in search?

This chart shows how often people search Google for DoorLoop and TurboTenant by name. Each line represents a brand's share of searches for all ten property management software we track, month by month, from searches in United States.

DoorLoop and TurboTenant among property management software in the United States, by month

Share of searches by month for TurboTenant, DoorLoop. The figures are in the table below the chart.

View monthly share of searches table
MonthAppFolioTurboTenantYardiBuildiumDoorLoopEntrataInnagoRentRediTenantCloudAvail
Oct 202527.6%22.7%12.4%10.2%5.6%5.6%5.6%4.5%4.5%1.4%
Nov 202531.1%20.9%11.5%9.4%5.1%5.1%6.3%5.1%4.2%1.3%
Dec 202529.9%20.1%11%11%6%4.9%6%4.9%4.9%1.3%
Jan 202630.9%20.7%11.3%11.3%6.2%5.1%5.1%4.1%4.1%1%
Feb 202627.3%22.5%12.3%10.1%6.7%5.5%5.5%4.5%4.5%1.1%
Mar 202630.9%20.7%11.3%11.3%6.2%5.1%5.1%4.1%4.1%1.2%
Apr 202631.5%21.1%11.6%9.5%6.3%5.2%5.2%4.2%4.2%1.2%
May 202631.5%21.1%11.5%9.4%6.3%5.2%5.2%4.2%4.2%1.3%
Jun 202629.6%24.1%10.8%10.8%5.9%4.9%4.9%4%4%1.1%
Jul 202629.2%23.8%10.7%10.7%5.9%5.9%4.8%3.9%3.9%1.2%
Aug 202629%23.6%10.6%10.6%5.8%4.8%5.8%4.8%3.9%1%
Sep 202631.5%21.1%11.5%9.4%6.3%5.2%5.2%4.2%4.2%1.3%

How has the DoorLoop and TurboTenant comparison changed over the last 12 months?

3 findings

How did search popularity change for United States property management software in September 2026?

2 changes
  1. In September 2026, TurboTenant lost share of searches among property management software in the United States, from 23.6% to 21.1%.

  2. Estimated monthly branded searches for DoorLoop in the United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DoorLoop’s and TurboTenant’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DoorLoop

1 branded search term

  • doorloop

TurboTenant

1 branded search term

  • turbotenant

How the Brand Demand Index is measured

Other head-to-heads among property management software

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