Brandwave

How popular isAppFolio in search?

In September 2026, there were an estimated 135K branded searches for AppFolio in United States which is up 22.7% over the last 12 months. AppFolio holds 49.2% estimated Share of Search among United States property management software and is ranked 1st of 5 competitors for search popularity.

Share of Search, September 2026
  1. AppFolio49.2%
  2. Yardi18%
  3. Buildium14.8%
  4. DoorLoop9.9%
  5. Entrata8.1%
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Which property management software compete with AppFolio?

AppFolio against property management software in United States, by month

Share of Search by month for AppFolio, Yardi, Buildium, DoorLoop, Entrata. The figures are in the table below the chart.

View monthly share of search table
MonthAppFolioYardiBuildiumDoorLoopEntrata
Oct 202545%20.3%16.6%9.1%9.1%
Nov 202550%18.4%15.1%8.2%8.2%
Dec 202547.6%17.5%17.5%9.6%7.8%
Jan 202647.7%17.5%17.5%9.6%7.8%
Feb 202644.1%19.9%16.2%10.9%8.9%
Mar 202647.7%17.5%17.5%9.6%7.8%
Apr 202649.2%18%14.8%9.9%8.1%
May 202649.2%18%14.8%9.9%8.1%
Jun 202647.7%17.5%17.5%9.6%7.8%
Jul 202646.8%17.2%17.2%9.4%9.4%
Aug 202647.7%17.5%17.5%9.6%7.8%
Sep 202649.2%18%14.8%9.9%8.1%

  1. 1.AppFolio

    49.2%

    Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Yardi

    18%

    Moved from 3rd to 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Buildium

    14.8%

    Moved from 2nd to 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -2.7 points.

  4. 4.DoorLoop

    9.9%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Entrata

    8.1%

    Held 5th. 22.2K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare search popularity between AppFolio and its closest rivals

Every comparison with AppFolio

How has branded search demand for AppFolio changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for AppFolio in United States rose from 110K to 135K.
  • Across the 12 months ending September 2026, AppFolio’s estimated Share of Search among property management software in United States increased from 45% to 49.2%.
  • Across the 12 months ending September 2026, AppFolio’s estimated Share of Search among property management software in United States peaked at 50% in November 2025 and was lowest at 44.1% in February 2026.

How did search popularity change for United States property management software in September 2026?

  1. In September 2026, Yardi overtook Buildium to rank 2nd among property management software in United States, with 18% estimated Share of Search.

  2. In September 2026, AppFolio gained estimated Share of Search among property management software in United States, from 47.7% to 49.2%.

  3. In September 2026, Buildium lost estimated Share of Search among property management software in United States, from 17.5% to 14.8%.

  4. Estimated monthly branded searches for DoorLoop in United States rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

How is AppFolio measured?

Brandwave collects information about searches that people make online using AppFolio’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • appfolio

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How the Brand Demand Index is measured

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