AppFolio vs Avail:Which is more popular?
In September 2026, AppFolio had more branded searches than Avail among property management software in the United States. AppFolio had about 135,000 branded searches, while Avail had 5,780. AppFolio made up 31.5% of all property management software searches we track, and Avail accounted for 1.3%. When we asked ChatGPT and Google AI Overviews about property management software, AppFolio appeared in three of the five answers and Avail in two. AppFolio was mentioned before Avail in three out of five answers.
Who do people search for more?
AppFolio, about 23 searches for every 1 for Avail
Who does AI mention more?
AppFolio, mentioned in 3 of 5 answers, Avail in 2
Who does AI recommend more?
AppFolio, named ahead of Avail in 3 of 5 answers
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Top property management software in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, AppFolio was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Avail was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. AppFolio was listed before Avail in three out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
TurboTenant1st
Buildium2nd
DoorLoop3rd
Avail4th- AppFolio5th
Innago6th
RentRedi7th
TenantCloud8th
Yardi9th
Entrata–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TurboTenant4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Innago4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- AppFolio3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Yardi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Buildium3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DoorLoop3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- RentRedi2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TenantCloud2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Avail2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Entrata0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about property management software
5 answers
Asked ChatGPT
“Which property management system should I use in the US?”
Asked ChatGPT
“What are the best property management systems in the US?”
Asked ChatGPT
“What's the best property management system in the US for a small landlord?”
Searched Google, AI Overview
“property management software”
Searched Google, AI Overview
“landlord software”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 19, 2026.
Is AppFolio or Avail more popular in search?
This chart shows how often people search Google for AppFolio and Avail by name. Each line represents a brand's share of searches for all ten property management software we track, month by month, from searches in United States.
Share of searches by month for AppFolio, Avail. The figures are in the table below the chart.
View monthly share of searches table
| Month | AppFolio | TurboTenant | Yardi | Buildium | DoorLoop | Entrata | Innago | RentRedi | TenantCloud | Avail |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.6% | 22.7% | 12.4% | 10.2% | 5.6% | 5.6% | 5.6% | 4.5% | 4.5% | 1.4% |
| Nov 2025 | 31.1% | 20.9% | 11.5% | 9.4% | 5.1% | 5.1% | 6.3% | 5.1% | 4.2% | 1.3% |
| Dec 2025 | 29.9% | 20.1% | 11% | 11% | 6% | 4.9% | 6% | 4.9% | 4.9% | 1.3% |
| Jan 2026 | 30.9% | 20.7% | 11.3% | 11.3% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 1% |
| Feb 2026 | 27.3% | 22.5% | 12.3% | 10.1% | 6.7% | 5.5% | 5.5% | 4.5% | 4.5% | 1.1% |
| Mar 2026 | 30.9% | 20.7% | 11.3% | 11.3% | 6.2% | 5.1% | 5.1% | 4.1% | 4.1% | 1.2% |
| Apr 2026 | 31.5% | 21.1% | 11.6% | 9.5% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.2% |
| May 2026 | 31.5% | 21.1% | 11.5% | 9.4% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.3% |
| Jun 2026 | 29.6% | 24.1% | 10.8% | 10.8% | 5.9% | 4.9% | 4.9% | 4% | 4% | 1.1% |
| Jul 2026 | 29.2% | 23.8% | 10.7% | 10.7% | 5.9% | 5.9% | 4.8% | 3.9% | 3.9% | 1.2% |
| Aug 2026 | 29% | 23.6% | 10.6% | 10.6% | 5.8% | 4.8% | 5.8% | 4.8% | 3.9% | 1% |
| Sep 2026 | 31.5% | 21.1% | 11.5% | 9.4% | 6.3% | 5.2% | 5.2% | 4.2% | 4.2% | 1.3% |
How has the AppFolio and Avail comparison changed over the last 12 months?
3 findings
- AppFolio was ahead of Avail in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AppFolio’s share of searches among property management software in the United States moved from 27.6% to 31.5%, and its estimated monthly branded searches moved from 110K to 135K.
- Across the 12 months ending September 2026, Avail’s share of searches among property management software in the United States moved from 1.4% to 1.3%, and its estimated monthly branded searches moved from 5.4K to 5.8K.
How did search popularity change for United States property management software in September 2026?
1 change
In September 2026, AppFolio gained share of searches among property management software in the United States, from 29% to 31.5%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using AppFolio’s and Avail’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among property management software
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