Ally Bank vs Bank of America:Which is more popular?
In September 2026, Bank of America had more branded searches than Ally Bank among banks in the United States. Bank of America had about 7.5 million branded searches, while Ally Bank had 368,000. Bank of America made up 15.7% of all bank searches we track, and Ally Bank accounted for 0.77%. When we asked ChatGPT and Google AI Overviews about banks, Bank of America appeared in four of the five answers and Ally Bank in two. Ally Bank and Bank of America were each mentioned first in two of the four answers.
Who do people search for more?
Bank of America, about 20 searches for every 1 for Ally Bank
Who does AI mention more?
Bank of America, mentioned in 4 of 5 answers, Ally Bank in 2
Who does AI recommend more?
Each is named first in 2 of 4 answers.
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Top banks in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bank of America was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Ally Bank was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ally Bank and Bank of America were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Chase1st- Bank of America2nd
Capital One3rd- Ally Bank4th
Wells Fargo5th
Citi6th
U.S. Bank7th
PNC Bank–
Truist–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Bank of America4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Chase4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Capital One3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ally Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wells Fargo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- U.S. Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Citi1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- PNC Bank0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Truist0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about banks
5 answers
Asked ChatGPT
“Which bank should I use for checking in the US?”
Asked ChatGPT
“What are the best banks in the US?”
Asked ChatGPT
“What's the best big bank in the US for a checking account?”
Searched Google, AI Overview
“checking account”
Searched Google, AI Overview
“bank accounts”
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Ally Bank or Bank of America more popular in search?
This chart shows how often people search Google for Ally Bank and Bank of America by name. Each line represents a brand's share of searches for all nine banks we track, month by month, from searches in United States.
Share of searches by month for Bank of America, Ally Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wells Fargo | Capital One | Bank of America | Chase | PNC Bank | U.S. Bank | Citi | Truist | Ally Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24% | 16.1% | 19.6% | 16.1% | 8.6% | 5.9% | 4.8% | 4% | 0.79% |
| Nov 2025 | 22.4% | 18.5% | 18.5% | 15.1% | 8% | 6.8% | 5.5% | 4.5% | 0.74% |
| Dec 2025 | 24.1% | 16.2% | 19.6% | 16.2% | 8.6% | 5.9% | 4.8% | 4% | 0.65% |
| Jan 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| Feb 2026 | 22.3% | 18.4% | 18.4% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.74% |
| Mar 2026 | 24.3% | 16.3% | 19.8% | 16.3% | 7.6% | 6% | 4.9% | 4% | 0.8% |
| Apr 2026 | 22.3% | 18.3% | 18.3% | 15% | 8.5% | 6.7% | 5.5% | 4.5% | 0.9% |
| May 2026 | 21.8% | 17.9% | 17.9% | 17.9% | 8.3% | 5.4% | 5.4% | 4.4% | 0.88% |
| Jun 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Jul 2026 | 22.3% | 18.3% | 18.3% | 15% | 9.7% | 5.5% | 5.5% | 4.5% | 0.9% |
| Aug 2026 | 21.3% | 17.5% | 17.5% | 17.5% | 9.3% | 6.4% | 5.3% | 4.3% | 0.86% |
| Sep 2026 | 23.3% | 19.2% | 15.7% | 15.7% | 8.9% | 7% | 5.7% | 3.8% | 0.77% |
How has the Ally Bank and Bank of America comparison changed over the last 12 months?
3 findings
- Bank of America was ahead of Ally Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ally Bank’s share of searches among banks in the United States moved from 0.79% to 0.77%, and its estimated monthly branded searches moved from 450K to 368K.
- Across the 12 months ending September 2026, Bank of America’s share of searches among banks in the United States moved from 19.6% to 15.7%, and its estimated monthly branded searches moved from 11.1M to 7.5M.
How did search popularity change for United States banks in September 2026?
3 changes
In September 2026, Capital One overtook Bank of America to rank 2nd among banks in the United States, with 19.2% of the searches.
In September 2026, Bank of America lost share of searches among banks in the United States, from 17.5% to 15.7%.
Estimated monthly branded searches for Ally Bank in the United States fell 18.2% over 12 measured months, from 450K to 368K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ally Bank’s and Bank of America’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ally Bank
1 branded search term
- ally bank
Bank of America
1 branded search term
- bank of america
Other head-to-heads among banks
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