Brandwave

all vs Dropps:Which is more popular?

In September 2026, all had more branded searches than Dropps among laundry detergent brands in the United States. all had about 9,900 branded searches, while Dropps had 8,100. all made up 5% of all laundry detergent brand searches we track, and Dropps accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about laundry detergent brands, all appeared in all five answers and Dropps in none.

Among laundry detergent brands in the United States in September 2026

Who do people search for more?

all, about 22% more searches than Dropps

all 9.9K searchesDropps 8.1K searches

Who does AI mention more?

all, mentioned in every answer we collected

all in 5 of 5Dropps in 0 of 5

Who does AI recommend more?

all, the only one of the two named

all first in 4Dropps never named

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Top laundry detergent brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, all appeared in all five answers. Dropps did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Tide1st
  2. all2nd
  3. Arm & Hammer3rd
  4. Gain4th
  5. Purex4th
  6. Persil6th
  7. Seventh Generation7th
  8. Dropps–
  9. Blueland–
  10. Tru Earth–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • all5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Tide4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Arm & Hammer3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Gain1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Persil1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Seventh Generation1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dropps0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Blueland0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tru Earth0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about laundry detergent brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is all or Dropps more popular in search?

This chart shows how often people search Google for all and Dropps by name. Each line represents a brand's share of searches for all ten laundry detergent brands we track, month by month, from searches in United States.

all and Dropps among laundry detergent brands in the United States, by month

Share of searches by month for all, Dropps. The figures are in the table below the chart.

View monthly share of searches table
MonthTideArm & HammerGainPersilallPurexDroppsBluelandSeventh GenerationTru Earth
Oct 202556.4%15.4%8.5%6.9%3.8%3.1%3.8%0.61%0.61%0.91%
Nov 202555.4%16.7%7.5%7.5%3.3%3.3%4.1%0.78%0.54%0.99%
Dec 202556%16.9%7.5%6.2%3.4%3.4%4.1%1%0.79%0.79%
Jan 202658.4%17.6%6.4%5.3%3.5%2.9%3.5%1%0.67%0.67%
Feb 202654.3%18.2%6.6%6.6%4.4%3.6%3.6%1.1%0.58%0.85%
Mar 202657.9%15.9%7.1%5.8%3.9%3.2%3.9%1.1%0.51%0.74%
Apr 202651.4%18.9%8.5%6.9%3.8%3.8%3.8%1.4%0.61%0.89%
May 202647.5%20.5%9.2%7.5%4.1%4.1%4.1%1.5%0.66%0.81%
Jun 202647.6%22%8%6.6%4.4%4.4%4.4%1.3%0.48%0.87%
Jul 202647.5%20.6%9.2%7.5%5%4.1%3.4%1.5%0.45%0.81%
Aug 202649.5%21.4%7.8%6.4%4.3%4.3%3.5%1.6%0.56%0.69%
Sep 202644.3%20.5%9.2%9.2%5%5%4.1%1.5%0.66%0.66%

How has the all and Dropps comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: all took it in February 2026.
  • Across the 12 months ending September 2026, all’s share of searches among laundry detergent brands in the United States moved from 3.8% to 5%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, Dropps’ share of searches among laundry detergent brands in the United States moved from 3.8% to 4.1%, and its estimated monthly branded searches moved from 9.9K to 8.1K.

How did search popularity change for United States laundry detergent brands in September 2026?

2 changes

  1. In September 2026, all gained share of searches among laundry detergent brands in the United States, from 4.3% to 5%.

  2. In September 2026, Dropps gained share of searches among laundry detergent brands in the United States, from 3.5% to 4.1%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using all’s and Dropps’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

all

1 branded search term

  • all detergent

Dropps

1 branded search term

  • dropps

How the Brand Demand Index is measured

Other head-to-heads among laundry detergent brands

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