Brandwave

Banfield Pet Hospital vs Veterinary Emergency Group:Which is more popular?

In September 2026, Banfield Pet Hospital had more branded searches than Veterinary Emergency Group among veterinary hospital chains in the United States. Banfield Pet Hospital had about 796,000 branded searches, while Veterinary Emergency Group had 49,500. Banfield Pet Hospital made up 60.6% of all veterinary hospital chain searches we track, and Veterinary Emergency Group accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about veterinary hospital chains, Banfield Pet Hospital appeared in all three answers and Veterinary Emergency Group in two. Banfield Pet Hospital was mentioned before Veterinary Emergency Group in two out of three answers.

Among veterinary hospital chains in the United States in September 2026

Who do people search for more?

Banfield Pet Hospital, about 16 searches for every 1 for Veterinary Emergency Group

Banfield Pet Hospital 796K searchesVeterinary Emergency Group 49.5K searches

Who does AI mention more?

Banfield Pet Hospital, mentioned in every answer we collected

Banfield Pet Hospital in 3 of 3Veterinary Emergency Group in 2 of 3

Who does AI recommend more?

Banfield Pet Hospital, named ahead of Veterinary Emergency Group in 2 of 3 answers

Banfield Pet Hospital first in 2Veterinary Emergency Group first in 1

Follow Banfield Pet Hospital vs Veterinary Emergency Group and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top veterinary hospital chains in ChatGPT and Google AI Overviews

In three ChatGPT questions, Banfield Pet Hospital appeared in all three answers. Veterinary Emergency Group was mentioned in two out of three: in two of the three ChatGPT answers. Banfield Pet Hospital was listed before Veterinary Emergency Group in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VCA Animal Hospitals1st
  2. Banfield Pet Hospital2nd
  3. BluePearl Pet Hospital3rd
  4. Veterinary Emergency Group4th
  5. Vetco Total Care5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about veterinary hospital chains

3 answers

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Banfield Pet Hospital or Veterinary Emergency Group more popular in search?

This chart shows how often people search Google for Banfield Pet Hospital and Veterinary Emergency Group by name. Each line represents a brand's share of searches for all five veterinary hospital chains we track, month by month, from searches in United States.

Banfield Pet Hospital and Veterinary Emergency Group among veterinary hospital chains in the United States, by month

Share of searches by month for Banfield Pet Hospital, Veterinary Emergency Group. The figures are in the table below the chart.

View monthly share of searches table
MonthBanfield Pet HospitalBluePearl Pet HospitalVetco Total CareVCA Animal HospitalsVeterinary Emergency Group
Oct 202559.4%15.7%7%6.3%11.5%
Nov 202559%14.5%7.6%6.7%12.2%
Dec 202560.5%14.9%7.5%6.9%10.3%
Jan 202660.1%13.9%8.9%6.8%10.2%
Feb 202659.8%15.9%8.5%6.4%9.5%
Mar 202663%14.6%9.4%5.9%7.2%
Apr 202662.7%14.5%9.7%5.8%7.1%
May 202658.7%16.6%12.6%6.7%5.5%
Jun 202658.7%16.6%12.6%6.7%5.5%
Jul 202658.7%16.6%12.6%6.7%5.5%
Aug 202659.3%16.8%12.7%6.7%4.5%
Sep 202660.6%17.2%11.5%6.9%3.8%

How has the Banfield Pet Hospital and Veterinary Emergency Group comparison changed over the last 12 months?

3 findings

How did search popularity change for United States veterinary hospital chains in September 2026?

2 changes

  1. In September 2026, Banfield Pet Hospital gained share of searches among veterinary hospital chains in the United States, from 59.3% to 60.6%.

  2. In September 2026, Veterinary Emergency Group lost share of searches among veterinary hospital chains in the United States, from 4.5% to 3.8%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Banfield Pet Hospital’s and Veterinary Emergency Group’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Banfield Pet Hospital

2 branded search terms

  • banfield
  • banfield pet hospital

Veterinary Emergency Group

1 branded search term

  • veterinary emergency group

How the Brand Demand Index is measured

Other head-to-heads among veterinary hospital chains

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free