Underwear brands in the United States:Which are most popular?

Name: Underwear brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, MeUndies was the most searched underwear brand in the United States, accounting for 24.3% of all searches among the 13 brands we track. When we checked with ChatGPT and Google AI Overviews, Tommy John showed up in every answer. Tommy John was recommended most often, coming first in two out of five responses.

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Top underwear brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Tommy John appeared every time. Tommy John was recommended most often, coming first in two out of five answers. Hanes and Aerie tied for second. Jockey, which ranked third in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Tommy John	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Hanes	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Calvin Klein	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5
Aerie	Named in 0 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	2 of 5
MeUndies	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Bombas	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Jockey	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SKIMS	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Victoria's Secret	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Knix	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Branwyn	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Thinx	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
SAXX	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Hanes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Calvin Klein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aerie2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
MeUndies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Branwyn0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Thinx0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
SAXX0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about underwear brands

5 answers

Asked ChatGPT
“Which underwear brand should I buy?”
1. 1Tommy John
2. 2Hanes
Asked ChatGPT
“What are the most comfortable underwear brands?”
1. 1MeUndies
2. 2Tommy John
3. 3Hanes
4. 4Calvin Klein
Asked ChatGPT
“What is the best underwear for men?”
1. 1Calvin Klein
2. 2Tommy John
3. 3Hanes
Searched Google, AI Overview
“underwear”
1. 1Tommy John
2. 2Aerie
3. 3Bombas
Searched Google, AI Overview
“womens underwear”
1. 1Aerie
2. 2Tommy John
3. 3Hanes

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which underwear brands do people search for most?

This chart shows how often people search Google for each underwear brand by name. Each line represents a brand's share of searches for all 13 underwear brands we track, month by month, from searches in United States.

Share of searches among underwear brands in the United States, by month

Month	MeUndies	Calvin Klein	Jockey	Hanes	SKIMS	Victoria's Secret	Aerie	Knix	Tommy John	Branwyn	Thinx	SAXX	Bombas
Oct 2025	24.5%	16.4%	6%	7.3%	16.4%	7.3%	4.9%	4.9%	6%	1.5%	2.2%	1.5%	0.98%
Nov 2025	28.2%	18.9%	6.9%	6.9%	6.9%	6.9%	5.7%	5.7%	6.9%	1.7%	2.1%	2.1%	0.93%
Dec 2025	27.9%	18.7%	5.6%	8.4%	6.9%	8.4%	5.6%	4.6%	6.9%	1.4%	1.7%	3.1%	0.92%
Jan 2026	28.8%	15.8%	7.1%	8.7%	7.1%	7.1%	5.8%	7.1%	5.8%	1.4%	2.1%	2.1%	1.2%
Feb 2026	26.3%	21.4%	6.4%	9.6%	6.4%	6.4%	5.3%	6.4%	5.3%	1.6%	1.9%	1.9%	0.86%
Mar 2026	16.1%	44.1%	5.9%	4.9%	4.9%	4.9%	4%	5.9%	4%	1.5%	1.8%	1.5%	0.65%
Apr 2026	21.3%	26.2%	7.9%	7.9%	6.4%	6.4%	4.3%	7.9%	5.3%	1.9%	2.3%	1.6%	0.7%
May 2026	17%	38%	6.3%	6.3%	4.2%	5.1%	4.2%	7.7%	5.1%	1.9%	1.9%	1.9%	0.56%
Jun 2026	18%	32.9%	8.1%	5.4%	4.4%	6.6%	4.4%	9.9%	4.4%	1.6%	1.6%	2%	0.59%
Jul 2026	19.9%	24.4%	7.3%	7.3%	9%	7.3%	4.9%	9%	4.9%	1.8%	1.8%	1.8%	0.65%
Aug 2026	19%	28.6%	7%	7%	7%	7%	5.7%	7%	5.7%	1.7%	1.7%	1.7%	0.76%
Sep 2026	24.3%	20%	8.9%	7.3%	7.3%	7.3%	6%	6%	6%	2.2%	2.2%	1.8%	0.79%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, moved from 2nd to 1st	MeUndies	24.3%	110K	0%	+5.2 pointsmoved from 2nd to 1st
2, moved from 1st to 2nd	Calvin Klein	20%	90.5K	-45.2%	-8.6 pointsmoved from 1st to 2nd
3, moved from 4th to 3rd	Jockey	8.9%	40.5K	0%	+1.9 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Hanes	7.3%	33.1K	-18.3%	+0.3 pointsmoved from 3rd to 4th
5, moved from 6th to 5th	SKIMS	7.3%	33.1K	-18.3%	+0.3 pointsmoved from 6th to 5th
6, moved from 7th to 6th	Victoria's Secret	7.3%	33.1K	-18.3%	+0.3 pointsmoved from 7th to 6th
7, moved from 8th to 7th	Aerie	6%	27.1K	-18.1%	+0.3 pointsmoved from 8th to 7th
8, moved from 5th to 8th	Knix	6%	27.1K	-33.1%	-1 pointsmoved from 5th to 8th
9, held 9th	Tommy John	6%	27.1K	-18.1%	+0.3 points
10, held 10th	Branwyn	2.2%	9.9K	0%	+0.5 points
11, moved from 12th to 11th	Thinx	2.2%	9.9K	0%	+0.5 pointsmoved from 12th to 11th
12, moved from 11th to 12th	SAXX	1.8%	8.1K	-18.2%	+0.1 pointsmoved from 11th to 12th
13, held 13th	Bombas	0.79%	3.6K	-18.2%	0 points

1.MeUndies
24.3%
Moved from 2nd to 1st. 110K estimated branded searches, 0% vs prior month. Share +5.2 points.
2.Calvin Klein
20%
Moved from 1st to 2nd. 90.5K estimated branded searches, -45.2% vs prior month. Share -8.6 points.
3.Jockey
8.9%
Moved from 4th to 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.9 points.
4.Hanes
7.3%
Moved from 3rd to 4th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.3 points.
5.SKIMS
7.3%
Moved from 6th to 5th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.3 points.
6.Victoria's Secret
7.3%
Moved from 7th to 6th. 33.1K estimated branded searches, -18.3% vs prior month. Share +0.3 points.
7.Aerie
6%
Moved from 8th to 7th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.
8.Knix
6%
Moved from 5th to 8th. 27.1K estimated branded searches, -33.1% vs prior month. Share -1 points.
9.Tommy John
6%
Held 9th. 27.1K estimated branded searches, -18.1% vs prior month. Share +0.3 points.
10.Branwyn
2.2%
Held 10th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
11.Thinx
2.2%
Moved from 12th to 11th. 9.9K estimated branded searches, 0% vs prior month. Share +0.5 points.
12.SAXX
1.8%
Moved from 11th to 12th. 8.1K estimated branded searches, -18.2% vs prior month. Share +0.1 points.
13.Bombas
0.79%
Held 13th. 3.6K estimated branded searches, -18.2% vs prior month. Share 0 points.

Which brand is most popular in search among underwear brands in the United States?

13 brands

In September 2026, MeUndies was the most searched among underwear brands in the United States, with an estimated 110K branded searches, 24.3% of all searches for the 13 we track. Calvin Klein is in 2nd place, 4.3 percentage points behind at 20%.

United States underwear brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
MeUndies	24.5% → 24.3%	28.8%Jan 2026	16.1%Mar 2026	1st
Calvin Klein	16.4% → 20%	44.1%Mar 2026	15.8%Jan 2026	2nd
Jockey	6% → 8.9%	8.9%Sep 2026	5.6%Dec 2025	6th → 3rd
Hanes	7.3%	9.6%Feb 2026	4.9%Mar 2026	4th
SKIMS	16.4% → 7.3%	16.4%Oct 2025	4.2%May 2026	3rd → 5th
Victoria's Secret	7.3%	8.4%Dec 2025	4.9%Mar 2026	5th → 6th
Aerie	4.9% → 6%	6%Sep 2026	4%Mar 2026	8th → 7th
Knix	4.9% → 6%	9.9%Jun 2026	4.6%Dec 2025	9th → 8th
Tommy John	6%	6.9%Nov 2025	4%Mar 2026	7th → 9th
Branwyn	1.5% → 2.2%	2.2%Sep 2026	1.4%Dec 2025	11th → 10th
Thinx	2.2%	2.3%Apr 2026	1.6%Jun 2026	10th → 11th
SAXX	1.5% → 1.8%	3.1%Dec 2025	1.5%Mar 2026	12th
Bombas	0.98% → 0.79%	1.2%Jan 2026	0.56%May 2026	13th

Each finding as a sentence

Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in the United States increased from 16.4% to 20%.
Across the 12 months ending September 2026, Jockey’s share of searches among underwear brands in the United States increased from 6% to 8.9%.
Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands in the United States decreased from 16.4% to 7.3%.
Across the 12 months ending September 2026, Aerie’s share of searches among underwear brands in the United States increased from 4.9% to 6%.
Across the 12 months ending September 2026, Knix’s share of searches among underwear brands in the United States increased from 4.9% to 6%.
Across the 12 months ending September 2026, Branwyn’s share of searches among underwear brands in the United States increased from 1.5% to 2.2%.
Across the 12 months ending September 2026, MeUndies’ share of searches among underwear brands in the United States peaked at 28.8% in January 2026 and was lowest at 16.1% in March 2026.
Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in the United States peaked at 44.1% in March 2026 and was lowest at 15.8% in January 2026.
Across the 12 months ending September 2026, Jockey’s share of searches among underwear brands in the United States peaked at 8.9% in September 2026 and was lowest at 5.6% in December 2025.
Across the 12 months ending September 2026, Hanes’ share of searches among underwear brands in the United States peaked at 9.6% in February 2026 and was lowest at 4.9% in March 2026.
Across the 12 months ending September 2026, SKIMS’s share of searches among underwear brands in the United States peaked at 16.4% in October 2025 and was lowest at 4.2% in May 2026.
Across the 12 months ending September 2026, Victoria's Secret’s share of searches among underwear brands in the United States peaked at 8.4% in December 2025 and was lowest at 4.9% in March 2026.
Across the 12 months ending September 2026, Aerie’s share of searches among underwear brands in the United States peaked at 6% in September 2026 and was lowest at 4% in March 2026.
Across the 12 months ending September 2026, Knix’s share of searches among underwear brands in the United States peaked at 9.9% in June 2026 and was lowest at 4.6% in December 2025.
Across the 12 months ending September 2026, Tommy John’s share of searches among underwear brands in the United States peaked at 6.9% in November 2025 and was lowest at 4% in March 2026.
Across the 12 months ending September 2026, SAXX’s share of searches among underwear brands in the United States peaked at 3.1% in December 2025 and was lowest at 1.5% in March 2026.
Across the 12 months ending September 2026, Jockey rose from 6th to 3rd among underwear brands in the United States.
Across the 12 months ending September 2026, SKIMS fell from 3rd to 5th among underwear brands in the United States.
Across the 12 months ending September 2026, Victoria's Secret fell from 5th to 6th among underwear brands in the United States.
Across the 12 months ending September 2026, Aerie rose from 8th to 7th among underwear brands in the United States.
Across the 12 months ending September 2026, Knix rose from 9th to 8th among underwear brands in the United States.
Across the 12 months ending September 2026, Tommy John fell from 7th to 9th among underwear brands in the United States.
Across the 12 months ending September 2026, Branwyn rose from 11th to 10th among underwear brands in the United States.
Across the 12 months ending September 2026, Thinx fell from 10th to 11th among underwear brands in the United States.
Across the 12 months ending September 2026, MeUndies, Hanes, SAXX and Bombas held steady: their share of searches among underwear brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States underwear brands in September 2026?

8 changes

In September 2026, MeUndies overtook Calvin Klein to become the leader among underwear brands in the United States, with 24.3% of the searches.
In September 2026, Jockey overtook Hanes to rank 3rd among underwear brands in the United States, with 8.9% of the searches.
In September 2026, Calvin Klein lost share of searches among underwear brands in the United States, from 28.6% to 20%.
In September 2026, Knix lost share of searches among underwear brands in the United States, from 7% to 6%.
Aerie’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026.
Tommy John’s share of searches among underwear brands in the United States has gained ground for 3 months in a row, from 4.4% to 6% in September 2026.
In September 2026, SKIMS rose from 6th to 5th among underwear brands in the United States.
In September 2026, Thinx rose from 12th to 11th among underwear brands in the United States.

How are branded searches counted for underwear brands?

13 search terms

Each brand's share of searches among underwear brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.