Calvin Klein vs MeUndies:Which is more popular?
In September 2026, MeUndies had more branded searches than Calvin Klein among underwear brands in the United States. MeUndies had about 110,000 branded searches, while Calvin Klein had 90,500. MeUndies made up 24.3% of all underwear brand searches we track, and Calvin Klein accounted for 20%. When we asked ChatGPT and Google AI Overviews about underwear brands, Calvin Klein appeared in two of the five answers and MeUndies in one. Calvin Klein and MeUndies were each mentioned first in one of the two answers that named either.
Who do people search for more?
MeUndies, about 22% more searches than Calvin Klein
Who does AI mention more?
Calvin Klein, mentioned in 2 of 5 answers, MeUndies in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top underwear brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Calvin Klein was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. MeUndies was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Calvin Klein and MeUndies were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Tommy John1st
Hanes2nd
Aerie2nd- Calvin Klein4th
- MeUndies5th
Bombas6th
Jockey–
SKIMS–
Victoria's Secret–
Knix–- +3 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommy John5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Hanes4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Calvin Klein2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aerie2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- MeUndies1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Bombas1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Jockey0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- SKIMS0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Victoria's Secret0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Knix0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about underwear brands
5 answers
Asked ChatGPT
“Which underwear brand should I buy?”
Asked ChatGPT
“What are the most comfortable underwear brands?”
Asked ChatGPT
“What is the best underwear for men?”
Searched Google, AI Overview
“underwear”
Searched Google, AI Overview
“womens underwear”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Calvin Klein or MeUndies more popular in search?
This chart shows how often people search Google for Calvin Klein and MeUndies by name. Each line represents a brand's share of searches for all 13 underwear brands we track, month by month, from searches in United States.
Share of searches by month for MeUndies, Calvin Klein. The figures are in the table below the chart.
View monthly share of searches table
| Month | MeUndies | Calvin Klein | Jockey | Hanes | SKIMS | Victoria's Secret | Aerie | Knix | Tommy John | Branwyn | Thinx | SAXX | Bombas |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.5% | 16.4% | 6% | 7.3% | 16.4% | 7.3% | 4.9% | 4.9% | 6% | 1.5% | 2.2% | 1.5% | 0.98% |
| Nov 2025 | 28.2% | 18.9% | 6.9% | 6.9% | 6.9% | 6.9% | 5.7% | 5.7% | 6.9% | 1.7% | 2.1% | 2.1% | 0.93% |
| Dec 2025 | 27.9% | 18.7% | 5.6% | 8.4% | 6.9% | 8.4% | 5.6% | 4.6% | 6.9% | 1.4% | 1.7% | 3.1% | 0.92% |
| Jan 2026 | 28.8% | 15.8% | 7.1% | 8.7% | 7.1% | 7.1% | 5.8% | 7.1% | 5.8% | 1.4% | 2.1% | 2.1% | 1.2% |
| Feb 2026 | 26.3% | 21.4% | 6.4% | 9.6% | 6.4% | 6.4% | 5.3% | 6.4% | 5.3% | 1.6% | 1.9% | 1.9% | 0.86% |
| Mar 2026 | 16.1% | 44.1% | 5.9% | 4.9% | 4.9% | 4.9% | 4% | 5.9% | 4% | 1.5% | 1.8% | 1.5% | 0.65% |
| Apr 2026 | 21.3% | 26.2% | 7.9% | 7.9% | 6.4% | 6.4% | 4.3% | 7.9% | 5.3% | 1.9% | 2.3% | 1.6% | 0.7% |
| May 2026 | 17% | 38% | 6.3% | 6.3% | 4.2% | 5.1% | 4.2% | 7.7% | 5.1% | 1.9% | 1.9% | 1.9% | 0.56% |
| Jun 2026 | 18% | 32.9% | 8.1% | 5.4% | 4.4% | 6.6% | 4.4% | 9.9% | 4.4% | 1.6% | 1.6% | 2% | 0.59% |
| Jul 2026 | 19.9% | 24.4% | 7.3% | 7.3% | 9% | 7.3% | 4.9% | 9% | 4.9% | 1.8% | 1.8% | 1.8% | 0.65% |
| Aug 2026 | 19% | 28.6% | 7% | 7% | 7% | 7% | 5.7% | 7% | 5.7% | 1.7% | 1.7% | 1.7% | 0.76% |
| Sep 2026 | 24.3% | 20% | 8.9% | 7.3% | 7.3% | 7.3% | 6% | 6% | 6% | 2.2% | 2.2% | 1.8% | 0.79% |
How has the Calvin Klein and MeUndies comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Calvin Klein took it in March 2026, MeUndies took it in September 2026.
- Across the 12 months ending September 2026, Calvin Klein’s share of searches among underwear brands in the United States moved from 16.4% to 20%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, MeUndies’ share of searches among underwear brands in the United States moved from 24.5% to 24.3%, and its estimated monthly branded searches moved from 135K to 110K.
How did search popularity change for United States underwear brands in September 2026?
2 changes
In September 2026, MeUndies overtook Calvin Klein to become the leader among underwear brands in the United States, with 24.3% of the searches.
In September 2026, Calvin Klein lost share of searches among underwear brands in the United States, from 28.6% to 20%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Calvin Klein’s and MeUndies’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Calvin Klein
1 branded search term
- calvin klein underwear
MeUndies
1 branded search term
- meundies
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