Brandwave

Extra Space vs Public Storage:Which is searched more in United States?

In September 2026, Public Storage had more branded searches than Extra Space among storage facilities in United States. Public Storage was estimated to have 2.2M branded searches compared to Extra Space’s 1.5M, and held a 57.1% Share of Search versus Extra Space’s 38.8%.

Share of Search among storage facilities in United States in September 2026Which is more popular in search, Extra Space or Public Storage?
Extra Space38.8%1.5M searches
vs
Public Storage57.1%2.2M searches

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Which is more popular in search, Extra Space or Public Storage?

Compare the storage facilities homeowners choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Extra Space and Public Storage among storage facilities in United States, by month

Share of Search by month for Public Storage, Extra Space. The figures are in the table below the chart.

View monthly share of search table
MonthPublic StorageExtra SpaceCubeSmartStorageMart
Oct 202541.7%52.4%3.8%2.1%
Nov 202541.7%52.4%3.8%2.1%
Dec 202541.9%52.6%3.8%1.7%
Jan 202641.9%52.6%3.8%1.7%
Feb 202642.3%52.9%3.1%1.7%
Mar 202646.8%47.9%3.4%1.9%
Apr 202646.8%47.9%3.4%1.9%
May 202642.4%52.7%3.1%1.7%
Jun 202646.9%47.8%3.4%1.9%
Jul 202646.9%47.8%3.4%1.9%
Aug 202652.5%43.5%2.6%1.4%
Sep 202657.1%38.8%2.8%1.3%

How has the Extra Space and Public Storage comparison changed over the last 12 months?

  • The lead changed hands once in the 12 months ending September 2026: Public Storage took it in August 2026.
  • Across the 12 months ending September 2026, Extra Space’s estimated Share of Search among storage facilities in United States moved from 52.4% to 38.8%, and its estimated monthly branded searches held steady at 1.5M.
  • Across the 12 months ending September 2026, Public Storage’s estimated Share of Search among storage facilities in United States moved from 41.7% to 57.1%, and its estimated monthly branded searches moved from 1.2M to 2.2M.

How did search popularity change for United States storage facilities in September 2026?

  1. In September 2026, Public Storage gained estimated Share of Search among storage facilities in United States, from 52.5% to 57.1%.

  2. In September 2026, Extra Space lost estimated Share of Search among storage facilities in United States, from 43.5% to 38.8%.

Other head-to-heads among storage facilities

How each brand is measured

Brandwave collects information about searches that people make online using Extra Space’s and Public Storage’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Extra Space

2 branded search terms

  • extra space
  • extra space storage

Public Storage

1 branded search term

  • public storage

How the Brand Demand Index is measured

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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.