Joseph's vs Stonefire:Which is searched more in United States?
In September 2026, Stonefire had more branded searches than Joseph's among pita breads in United States. Stonefire was estimated to have 14.8K branded searches compared to Joseph's’ 5.4K, and held a 65.8% Share of Search versus Joseph's’ 24%.
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Which is more popular in search, Joseph's or Stonefire?
Compare the pita breads people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stonefire, Joseph's. The figures are in the table below the chart.
View monthly share of search table
| Month | Stonefire | Joseph's | Toufayan | Kontos |
|---|---|---|---|---|
| Oct 2025 | 70.5% | 21% | 5.1% | 3.4% |
| Nov 2025 | 74.5% | 18.1% | 4.4% | 3% |
| Dec 2025 | 80.5% | 13.1% | 3.9% | 2.6% |
| Jan 2026 | 59.2% | 32.4% | 5.2% | 3.3% |
| Feb 2026 | 66.5% | 19.9% | 4.8% | 8.8% |
| Mar 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Apr 2026 | 69.3% | 20.7% | 5% | 5% |
| May 2026 | 67.5% | 24.6% | 4% | 4% |
| Jun 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Jul 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Aug 2026 | 70.2% | 20.9% | 5% | 3.9% |
| Sep 2026 | 65.8% | 24% | 5.8% | 4.4% |
How has the Joseph's and Stonefire comparison changed over the last 12 months?
3 findings
- Stonefire was ahead of Joseph's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Joseph's’ estimated Share of Search among pita breads in United States moved from 21% to 24%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, Stonefire’s estimated Share of Search among pita breads in United States moved from 70.5% to 65.8%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
How did search popularity change for United States pita breads in September 2026?
2 changes
In September 2026, Joseph's gained estimated Share of Search among pita breads in United States, from 20.9% to 24%.
In September 2026, Stonefire lost estimated Share of Search among pita breads in United States, from 70.2% to 65.8%.
Other head-to-heads among pita breads
How each brand is measured
Brandwave collects information about searches that people make online using Joseph's’ and Stonefire’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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