How popular isJoseph's in search?
In September 2026, there were an estimated 5.4K branded searches for Joseph's in United States which held steady over the last 12 months. Joseph's holds 24% estimated Share of Search among United States pita breads and is ranked 2nd of 4 competitors for search popularity.
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Which pita breads compete with Joseph's?
Share of Search by month for Stonefire, Joseph's, Toufayan, Kontos. The figures are in the table below the chart.
View monthly share of search table
| Month | Stonefire | Joseph's | Toufayan | Kontos |
|---|---|---|---|---|
| Oct 2025 | 70.5% | 21% | 5.1% | 3.4% |
| Nov 2025 | 74.5% | 18.1% | 4.4% | 3% |
| Dec 2025 | 80.5% | 13.1% | 3.9% | 2.6% |
| Jan 2026 | 59.2% | 32.4% | 5.2% | 3.3% |
| Feb 2026 | 66.5% | 19.9% | 4.8% | 8.8% |
| Mar 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Apr 2026 | 69.3% | 20.7% | 5% | 5% |
| May 2026 | 67.5% | 24.6% | 4% | 4% |
| Jun 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Jul 2026 | 67% | 24.4% | 4.8% | 3.7% |
| Aug 2026 | 70.2% | 20.9% | 5% | 3.9% |
| Sep 2026 | 65.8% | 24% | 5.8% | 4.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 65.8% | 14.8K | -18.2% | -4.4 points | |
| 2, held 2nd | 24% | 5.4K | 0% | +3.1 points | |
| 3, held 3rd | 5.8% | 1.3K | 0% | +0.7 points | |
| 4, held 4th | 4.4% | 1K | 0% | +0.6 points |
65.8%
Held 1st. 14.8K estimated branded searches, -18.2% vs prior month. Share -4.4 points.
2.
Joseph's24%
Held 2nd. 5.4K estimated branded searches, 0% vs prior month. Share +3.1 points.
3.
Toufayan5.8%
Held 3rd. 1.3K estimated branded searches, 0% vs prior month. Share +0.7 points.
4.
Kontos4.4%
Held 4th. 1K estimated branded searches, 0% vs prior month. Share +0.6 points.
Compare search popularity between Joseph's and its closest rivals
Every comparison with Joseph's
3 comparisons
How has branded search demand for Joseph's changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Joseph's in United States held steady at 5.4K.
- Across the 12 months ending September 2026, Joseph's’ estimated Share of Search among pita breads in United States increased from 21% to 24%.
- Across the 12 months ending September 2026, Joseph's’ estimated Share of Search among pita breads in United States peaked at 32.4% in January 2026 and was lowest at 13.1% in December 2025.
How did search popularity change for United States pita breads in September 2026?
4 changes
In September 2026, Joseph's gained estimated Share of Search among pita breads in United States, from 20.9% to 24%.
In September 2026, Toufayan gained estimated Share of Search among pita breads in United States, from 5% to 5.8%.
In September 2026, Kontos gained estimated Share of Search among pita breads in United States, from 3.9% to 4.4%.
In September 2026, Stonefire lost estimated Share of Search among pita breads in United States, from 70.2% to 65.8%.
How is Joseph's measured?
Brandwave collects information about searches that people make online using Joseph's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- josephs pita
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