Brandwave

Petco vs Scenthound:Which is more popular?

In September 2026, Petco had more branded searches than Scenthound among pet groomers in the United States. Petco had about 165,000 branded searches, while Scenthound had 27,100. Petco made up 30.9% of all pet groomer searches we track, and Scenthound accounted for 5.1%. When we asked ChatGPT and Google AI Overviews about pet groomers, Petco appeared in one of the three answers and Scenthound in none.

Among pet groomers in the United States in September 2026

Who do people search for more?

Petco, about 6 searches for every 1 for Scenthound

Petco 165K searchesScenthound 27.1K searches

Who does AI mention more?

Petco, mentioned in 1 of 3 answers, Scenthound in 0

Petco in 1 of 3Scenthound in 0 of 3

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Top pet groomers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Petco was mentioned in one out of three: in one of the three ChatGPT answers. Scenthound did not appear in any of the three answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woof Gang Bakery2 of 3Named in 2 of 3 ChatGPT answers
  • PetSmart1 of 3Named in 1 of 3 ChatGPT answers
  • Petco1 of 3Named in 1 of 3 ChatGPT answers
  • Scenthound0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pet groomers

3 answers

  • Asked ChatGPT

    “Where's the best place to get my dog groomed?”

    1. 1Woof Gang Bakery

  • Asked ChatGPT

    “Which pet grooming chain is best?”

    1. 1Petco
    2. 2PetSmart
    3. 3Woof Gang Bakery

  • Asked ChatGPT

    “What are the best dog groomers near me?”

    1. Searched Google, AI Overview

      “dog groomers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “dog grooming”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Is Petco or Scenthound more popular in search?

    This chart shows how often people search Google for Petco and Scenthound by name. Each line represents a brand's share of searches for all four pet groomers we track, month by month, from searches in United States.

    Petco and Scenthound among pet groomers in the United States, by month

    Share of searches by month for Petco, Scenthound. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPetSmartPetcoWoof Gang BakeryScenthound
    Oct 202553.8%29.5%10.8%5.9%
    Nov 202553.1%29.1%10.7%7.1%
    Dec 202558%26%9.5%6.4%
    Jan 202653.1%29.1%10.7%7.1%
    Feb 202653.8%29.5%10.8%5.9%
    Mar 202652%34.7%8.6%4.7%
    Apr 202656.4%30.9%7.6%5.1%
    May 202657.3%31.3%6.3%5.2%
    Jun 202657.8%31.6%6.4%4.3%
    Jul 202657.8%31.6%6.4%4.3%
    Aug 202657.8%31.6%6.4%4.3%
    Sep 202656.4%30.9%7.6%5.1%

    How has the Petco and Scenthound comparison changed over the last 12 months?

    3 findings
    • Petco was ahead of Scenthound in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Petco’s share of searches among pet groomers in the United States moved from 29.5% to 30.9%, and its estimated monthly branded searches moved from 135K to 165K.
    • Across the 12 months ending September 2026, Scenthound’s share of searches among pet groomers in the United States moved from 5.9% to 5.1%, and its estimated monthly branded searches held steady at 27.1K.

    How did search popularity change for United States pet groomers in September 2026?

    2 changes

    1. In September 2026, Scenthound gained share of searches among pet groomers in the United States, from 4.3% to 5.1%.

    2. In September 2026, Petco lost share of searches among pet groomers in the United States, from 31.6% to 30.9%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Petco’s and Scenthound’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Petco

    1 branded search term

    • petco grooming

    Scenthound

    1 branded search term

    • scenthound

    How the Brand Demand Index is measured

    Other head-to-heads among pet groomers

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