Brandwave

Petco vs PetSmart:Which is more popular?

In September 2026, PetSmart had more branded searches than Petco among pet groomers in the United States. PetSmart had about 301,000 branded searches, while Petco had 165,000. PetSmart made up 56.4% of all pet groomer searches we track, and Petco accounted for 30.9%. When we asked ChatGPT and Google AI Overviews about pet groomers, Petco and PetSmart each appeared in one of the three answers.

Among pet groomers in the United States in September 2026

Who do people search for more?

PetSmart, about 82% more searches than Petco

PetSmart 301K searchesPetco 165K searches

Who does AI mention more?

Both were mentioned in 1 of 3 answers.

Petco in 1 of 3PetSmart in 1 of 3

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Top pet groomers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Petco and PetSmart were each mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woof Gang Bakery2 of 3Named in 2 of 3 ChatGPT answers
  • PetSmart1 of 3Named in 1 of 3 ChatGPT answers
  • Petco1 of 3Named in 1 of 3 ChatGPT answers
  • Scenthound0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pet groomers

3 answers
  • Asked ChatGPT

    “Where's the best place to get my dog groomed?”

    1. 1Woof Gang Bakery
  • Asked ChatGPT

    “Which pet grooming chain is best?”

    1. 1Petco
    2. 2PetSmart
    3. 3Woof Gang Bakery
  • Asked ChatGPT

    “What are the best dog groomers near me?”

    1. Searched Google, AI Overview

      “dog groomers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “dog grooming”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Is Petco or PetSmart more popular in search?

    This chart shows how often people search Google for Petco and PetSmart by name. Each line represents a brand's share of searches for all four pet groomers we track, month by month, from searches in United States.

    Petco and PetSmart among pet groomers in the United States, by month

    Share of searches by month for PetSmart, Petco. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPetSmartPetcoWoof Gang BakeryScenthound
    Oct 202553.8%29.5%10.8%5.9%
    Nov 202553.1%29.1%10.7%7.1%
    Dec 202558%26%9.5%6.4%
    Jan 202653.1%29.1%10.7%7.1%
    Feb 202653.8%29.5%10.8%5.9%
    Mar 202652%34.7%8.6%4.7%
    Apr 202656.4%30.9%7.6%5.1%
    May 202657.3%31.3%6.3%5.2%
    Jun 202657.8%31.6%6.4%4.3%
    Jul 202657.8%31.6%6.4%4.3%
    Aug 202657.8%31.6%6.4%4.3%
    Sep 202656.4%30.9%7.6%5.1%

    How has the Petco and PetSmart comparison changed over the last 12 months?

    3 findings
    • PetSmart was ahead of Petco in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Petco’s share of searches among pet groomers in the United States moved from 29.5% to 30.9%, and its estimated monthly branded searches moved from 135K to 165K.
    • Across the 12 months ending September 2026, PetSmart’s share of searches among pet groomers in the United States moved from 53.8% to 56.4%, and its estimated monthly branded searches moved from 246K to 301K.

    How did search popularity change for United States pet groomers in September 2026?

    2 changes
    1. In September 2026, PetSmart lost share of searches among pet groomers in the United States, from 57.8% to 56.4%.

    2. In September 2026, Petco lost share of searches among pet groomers in the United States, from 31.6% to 30.9%.

    How are branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Petco’s and PetSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Petco

    1 branded search term

    • petco grooming

    PetSmart

    1 branded search term

    • petsmart grooming

    How the Brand Demand Index is measured

    Other head-to-heads among pet groomers

    Creator with pink hair and a pink jacket

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