Brandwave

How popular isPetco?

In September 2026, people searched for Petco by name about 4.3 million times in the United States, about the same as the previous year. These searches made up 30.9% of all United States pet groomer searches, placing Petco second out of four groomers. When we asked both ChatGPT and Google AI Overviews about pet groomers, Petco appeared in one of the three answers.

Search and AI answers in September 2026

Petco is the second most searched of 4 competitors.

  1. PetSmartShare of searches 56.4%Mentioned in 1 of 3 AI answers
  2. PetcoShare of searches 30.9%Mentioned in 1 of 3 AI answers
  3. Woof Gang BakeryShare of searches 7.6%Mentioned in 2 of 3 AI answers
  4. ScenthoundShare of searches 5.1%Mentioned in 0 of 3 AI answers
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Top pet groomers in ChatGPT and Google AI Overviews

In three ChatGPT questions, Petco was mentioned in one out of three: in one of the three ChatGPT answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Woof Gang Bakery2 of 3Named in 2 of 3 ChatGPT answers
  • PetSmart1 of 3Named in 1 of 3 ChatGPT answers
  • Petco1 of 3Named in 1 of 3 ChatGPT answers
  • Scenthound0 of 3Named in 0 of 3 ChatGPT answers

See every answer about pet groomers

3 answers

  • Asked ChatGPT

    “Where's the best place to get my dog groomed?”

    1. 1Woof Gang Bakery

  • Asked ChatGPT

    “Which pet grooming chain is best?”

    1. 1Petco
    2. 2PetSmart
    3. 3Woof Gang Bakery

  • Asked ChatGPT

    “What are the best dog groomers near me?”

    1. Searched Google, AI Overview

      “dog groomers near me”

      Google showed no AI Overview for this search.

    2. Searched Google, AI Overview

      “dog grooming”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

    Which pet groomers compete with Petco?

    Petco against pet groomers in the United States, by month

    Share of searches by month for PetSmart, Petco, Woof Gang Bakery, Scenthound. The figures are in the table below the chart.

    View monthly share of searches table
    MonthPetSmartPetcoWoof Gang BakeryScenthound
    Oct 202553.8%29.5%10.8%5.9%
    Nov 202553.1%29.1%10.7%7.1%
    Dec 202558%26%9.5%6.4%
    Jan 202653.1%29.1%10.7%7.1%
    Feb 202653.8%29.5%10.8%5.9%
    Mar 202652%34.7%8.6%4.7%
    Apr 202656.4%30.9%7.6%5.1%
    May 202657.3%31.3%6.3%5.2%
    Jun 202657.8%31.6%6.4%4.3%
    Jul 202657.8%31.6%6.4%4.3%
    Aug 202657.8%31.6%6.4%4.3%
    Sep 202656.4%30.9%7.6%5.1%

    1. 1.PetSmart

      56.4%

      Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

    2. 2.Petco

      30.9%

      Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -0.7 points.

    3. 3.Woof Gang Bakery

      7.6%

      Held 3rd. 40.5K estimated branded searches, 0% vs prior month. Share +1.2 points.

    4. 4.Scenthound

      5.1%

      Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

    Compare popularity between Petco and its closest rivals

    Every comparison with Petco

    5 comparisons

    How has branded search demand for Petco changed in the United States over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Petco in the United States held steady, from 4.2M to 4.3M.
    • Across the 12 months ending September 2026, Petco’s share of searches among pet groomers in the United States increased from 29.5% to 30.9%.
    • Across the 12 months ending September 2026, Petco’s share of searches among pet groomers in the United States peaked at 34.7% in March 2026 and was lowest at 26% in December 2025.

    How did search popularity change for United States pet groomers in September 2026?

    4 changes

    1. In September 2026, Woof Gang Bakery gained share of searches among pet groomers in the United States, from 6.4% to 7.6%.

    2. In September 2026, Scenthound gained share of searches among pet groomers in the United States, from 4.3% to 5.1%.

    3. In September 2026, PetSmart lost share of searches among pet groomers in the United States, from 57.8% to 56.4%.

    4. In September 2026, Petco lost share of searches among pet groomers in the United States, from 31.6% to 30.9%.

    How are Petco’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using Petco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • petco
    • petco grooming

    Do you work for Petco? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Petco compete?

    Petco is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Pet supply retailers2nd of 429.7%Show ranking
    Pet groomers2nd of 430.9%Shown above
    Creator with pink hair and a pink jacket

    Is Petco your brand?

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