U.S. Bank vs Wells Fargo:Which is searched more in the United States?
In September 2026, Wells Fargo had more branded searches than U.S. Bank among personal loan platforms in the United States. Wells Fargo had about 14,800 branded searches, while U.S. Bank had 4,400. Wells Fargo made up 2.2% of all personal loan platform searches we track, and U.S. Bank accounted for 0.65%.
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Is U.S. Bank or Wells Fargo more popular in search?
Compare the personal loan platforms businesses choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Wells Fargo, U.S. Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Avant | Happen Bank | LendingClub | Upstart | LightStream | SoFi | Wells Fargo | Discover | U.S. Bank |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 18.2% | 0% | 37.5% | 13.8% | 16.8% | 7.5% | 4.1% | 1.2% | 0.82% |
| Nov 2025 | 18.5% | 0% | 37.4% | 13.7% | 16.7% | 7.5% | 4.1% | 1% | 1% |
| Dec 2025 | 19% | 0% | 31.7% | 11.7% | 14.2% | 7.8% | 9.5% | 1.9% | 4.3% |
| Jan 2026 | 16.3% | 0% | 33.3% | 12.3% | 14.9% | 8.2% | 10% | 2% | 3% |
| Feb 2026 | 18.2% | <0.01% | 37.1% | 11.2% | 16.6% | 7.5% | 6.1% | 1.8% | 1.5% |
| Mar 2026 | 20.5% | <0.01% | 32.2% | 14.4% | 14.4% | 7.9% | 5.3% | 2.4% | 2.9% |
| Apr 2026 | 20.1% | 0.57% | 32% | 14.3% | 14.3% | 7.9% | 5.3% | 4.3% | 1.3% |
| May 2026 | 21.1% | 0.37% | 31.7% | 14.2% | 14.2% | 7.8% | 5.2% | 4.3% | 1.3% |
| Jun 2026 | 17.4% | 3.7% | 33.8% | 12.5% | 15.1% | 10.2% | 5.6% | 0.91% | 0.74% |
| Jul 2026 | 15.1% | 11.8% | 26.2% | 17.6% | 14.3% | 9.6% | 3.5% | 0.86% | 1.1% |
| Aug 2026 | 15.8% | 14.6% | 17.9% | 21.9% | 14.6% | 9.8% | 3.6% | 0.88% | 0.72% |
| Sep 2026 | 20% | 19.9% | 16.2% | 16.2% | 13.3% | 10.9% | 2.2% | 0.79% | 0.65% |
How has the U.S. Bank and Wells Fargo comparison changed over the last 12 months?
3 findings
- Wells Fargo was ahead of U.S. Bank in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, U.S. Bank’s share of searches among personal loan platforms in the United States moved from 0.82% to 0.65%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 12 months ending September 2026, Wells Fargo’s share of searches among personal loan platforms in the United States moved from 4.1% to 2.2%, and its estimated monthly branded searches moved from 27.1K to 14.8K.
How did search popularity change for United States personal loan platforms in September 2026?
2 changes
In September 2026, Wells Fargo lost share of searches among personal loan platforms in the United States, from 3.6% to 2.2%.
Estimated monthly branded searches for U.S. Bank in the United States fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using U.S. Bank’s and Wells Fargo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
U.S. Bank
1 branded search term
- us bank personal loan
Wells Fargo
1 branded search term
- wells fargo personal loan
Other head-to-heads among personal loan platforms
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