Brandwave

Capital One vs Chime:Which is more popular in the United States?

In October 2026, Chime had more branded searches than Capital One among online banks in the United States. Chime had about 251,000 branded searches, while Capital One had 87,600. Chime made up 24.6% of all online bank searches we track, and Capital One accounted for 8.6%. When we asked ChatGPT and Google AI Overviews about online banks, Capital One appeared in all five answers and Chime in two. Capital One was mentioned before Chime in every answer.

Among online banks in the United States in October 2026

Who do people search for more?

Chime, about 3 searches for every 1 for Capital One

Chime 251K searchesCapital One 87.6K searches

Who does AI mention more?

Capital One, mentioned in every answer we collected

Capital One in 5 of 5Chime in 2 of 5

Who does AI recommend more?

Capital One, named ahead of Chime in every answer

Capital One first in 5Chime never first

Follow Capital One vs Chime and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online banks in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Capital One appeared in all five answers. Chime was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Capital One was listed before Chime in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. SoFi1st
  2. Capital One2nd
  3. Ally Bank3rd
  4. Chime4th
  5. Varo–
  6. Dave–
  7. Current–
  8. Discover–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Capital One5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • SoFi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ally Bank3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Chime2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Varo0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dave0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Current0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Discover0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online banks

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Capital One or Chime more popular in search?

This chart shows how often people search Google for Capital One and Chime by name. Each line represents a brand's share of searches for all eight online banks we track, month by month, from searches in United States.

Capital One and Chime among online banks in the United States, by month

Share of searches by month for Chime, Capital One. The figures are in the table below the chart.

View monthly share of searches table
MonthAlly BankChimeVaroSoFiCapital OneDaveCurrentDiscover
Nov 202538.6%20.8%17.2%9.9%9.2%3%0.77%0.58%
Dec 202536.6%19.7%18.3%11.4%10%2.7%0.73%0.55%
Jan 202639.3%17.9%17.5%12.3%9.4%2.4%0.64%0.59%
Feb 202636.4%20.3%17.9%11.3%10.6%2.3%0.72%0.54%
Mar 202640%18.2%16.1%12.4%10.2%2.1%0.65%0.46%
Apr 202637.5%21.8%16.7%11.6%8.9%2.3%0.61%0.43%
May 202639.8%18.2%16.3%12.4%9.7%2.4%0.65%0.46%
Jun 202639.8%21.4%13.4%10.1%11.9%2.4%0.62%0.43%
Jul 202638.5%20.7%13.6%11.9%11.5%2.8%0.6%0.36%
Aug 202639.3%21.1%13.9%12.3%9.6%2.8%0.72%0.34%
Sep 202636.3%23.8%15.7%11.3%9.2%2.6%0.66%0.34%
Oct 202636.1%24.6%15.6%11.3%8.6%2.7%0.8%0.27%

Capital One sells other things too, so only its searches that name this product count here, like “capital one 360”.

How has branded search for Capital One and Chime changed in the United States over the last 12 months?

3 findings
  • Chime was ahead of Capital One in every measured month of the 12 months ending October 2026.
  • Across the 12 months ending October 2026, Capital One’s share of searches among online banks in the United States moved from 9.2% to 8.6%, and its estimated monthly branded searches held steady at 87.6K.
  • Across the 12 months ending October 2026, Chime’s share of searches among online banks in the United States moved from 20.8% to 24.6%, and its estimated monthly branded searches moved from 198K to 251K.

How did search popularity change for United States online banks in October 2026?

2 changes

  1. In October 2026, Chime gained share of searches among online banks in the United States, from 23.8% to 24.6%.

  2. In October 2026, Capital One lost share of searches among online banks in the United States, from 9.2% to 8.6%.

How are Capital One’s and Chime’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Capital One’s and Chime’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Capital One

2 branded search terms

  • capital one 360
  • capital one 360 checking

Chime

2 branded search terms

  • chime bank
  • chime login

How the Brand Demand Index is measured

Other head-to-heads among online banks

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free