Jiffy Lube vs Valvoline Instant Oil Change:Which is more popular?
In September 2026, Valvoline Instant Oil Change had more branded searches than Jiffy Lube among oil change chains in the United States. Valvoline Instant Oil Change had about 1.4 million branded searches, while Jiffy Lube had 823,000. Valvoline Instant Oil Change made up 39.4% of all oil change chain searches we track, and Jiffy Lube accounted for 23.9%. When we asked ChatGPT and Google AI Overviews about oil change chains, both Jiffy Lube and Valvoline Instant Oil Change appeared in all three answers. Valvoline Instant Oil Change was mentioned before Jiffy Lube in two out of three answers.
Who do people search for more?
Valvoline Instant Oil Change, about 65% more searches than Jiffy Lube
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Valvoline Instant Oil Change, named ahead of Jiffy Lube in 2 of 3 answers
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Top oil change chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, both Jiffy Lube and Valvoline Instant Oil Change showed up in all three answers. Valvoline Instant Oil Change was listed before Jiffy Lube in two of them.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Valvoline Instant Oil Change3 of 3Named in 3 of 3 ChatGPT answers
Jiffy Lube3 of 3Named in 3 of 3 ChatGPT answers
Walmart3 of 3Named in 3 of 3 ChatGPT answers
Take 5 Oil Change2 of 3Named in 2 of 3 ChatGPT answers
Grease Monkey0 of 3Named in 0 of 3 ChatGPT answers
See every answer about oil change chains
3 answers
Asked ChatGPT
“Where should I get an oil change in the US?”
Asked ChatGPT
“What are the best oil change chains in the US?”
Asked ChatGPT
“What's the cheapest quick oil change chain in the US?”
Searched Google, AI Overview
“oil change”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“oil change near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Jiffy Lube or Valvoline Instant Oil Change more popular in search?
This chart shows how often people search Google for Jiffy Lube and Valvoline Instant Oil Change by name. Each line represents a brand's share of searches for all five oil change chains we track, month by month, from searches in United States.
Share of searches by month for Valvoline Instant Oil Change, Jiffy Lube. The figures are in the table below the chart.
View monthly share of searches table
| Month | Valvoline Instant Oil Change | Take 5 Oil Change | Jiffy Lube | Grease Monkey | Walmart |
|---|---|---|---|---|---|
| Oct 2025 | 32.9% | 24.3% | 36.4% | 6% | 0.44% |
| Nov 2025 | 34.4% | 20.9% | 38.1% | 6.2% | 0.46% |
| Dec 2025 | 34.4% | 20.9% | 38.1% | 6.2% | 0.46% |
| Jan 2026 | 34.9% | 20.7% | 37.8% | 6.2% | 0.46% |
| Feb 2026 | 35.3% | 26.1% | 31.8% | 6.4% | 0.39% |
| Mar 2026 | 34.7% | 23.6% | 35.5% | 5.8% | 0.43% |
| Apr 2026 | 38.1% | 22.1% | 32.8% | 6.6% | 0.4% |
| May 2026 | 36.4% | 25.6% | 31.3% | 6.3% | 0.38% |
| Jun 2026 | 38.6% | 27.1% | 27.1% | 6.7% | 0.49% |
| Jul 2026 | 39.3% | 26.8% | 26.8% | 6.6% | 0.49% |
| Aug 2026 | 38.6% | 27.1% | 27.1% | 6.7% | 0.49% |
| Sep 2026 | 39.4% | 29.1% | 23.9% | 7.1% | 0.53% |
How has the Jiffy Lube and Valvoline Instant Oil Change comparison changed over the last 12 months?
3 findings
- The lead changed hands 3 times in the 12 months ending September 2026: Valvoline Instant Oil Change took it in February 2026, Jiffy Lube took it in March 2026, Valvoline Instant Oil Change took it in April 2026.
- Across the 12 months ending September 2026, Jiffy Lube’s share of searches among oil change chains in the United States moved from 36.4% to 23.9%, and its estimated monthly branded searches moved from 1.5M to 823K.
- Across the 12 months ending September 2026, Valvoline Instant Oil Change’s share of searches among oil change chains in the United States moved from 32.9% to 39.4%, and its estimated monthly branded searches held steady at 1.4M.
How did search popularity change for United States oil change chains in September 2026?
3 changes
In September 2026, Take 5 Oil Change overtook Jiffy Lube to rank 2nd among oil change chains in the United States, with 29.1% of the searches.
In September 2026, Valvoline Instant Oil Change gained share of searches among oil change chains in the United States, from 38.6% to 39.4%.
In September 2026, Jiffy Lube lost share of searches among oil change chains in the United States, from 27.1% to 23.9%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Jiffy Lube’s and Valvoline Instant Oil Change’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Jiffy Lube
1 branded search term
- jiffy lube
Valvoline Instant Oil Change
2 branded search terms
- valvoline instant oil change
- valvoline oil change
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