HelloFresh vs Home Chef:Which is searched more in United States?
In September 2026, Home Chef had more branded searches than HelloFresh among meal kit services in United States. Home Chef was estimated to have 165K branded searches compared to HelloFresh’s 110K, and held a 48.9% Share of Search versus HelloFresh’s 32.6%.
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Which is more popular in search, HelloFresh or Home Chef?
Compare the services that deliver recipe boxes. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Home Chef, HelloFresh. The figures are in the table below the chart.
View monthly share of search table
| Month | Home Chef | HelloFresh | Blue Apron | Marley Spoon |
|---|---|---|---|---|
| Oct 2025 | 33% | 40.4% | 22.2% | 4.4% |
| Nov 2025 | 28.8% | 42.9% | 23.5% | 4.7% |
| Dec 2025 | 28.8% | 42.9% | 23.5% | 4.7% |
| Jan 2026 | 28.1% | 42% | 23% | 6.9% |
| Feb 2026 | 37.7% | 37.7% | 16.9% | 7.6% |
| Mar 2026 | 37.7% | 37.7% | 16.9% | 7.6% |
| Apr 2026 | 44.4% | 36.3% | 13.3% | 6% |
| May 2026 | 53.1% | 23.8% | 15.9% | 7.1% |
| Jun 2026 | 48.8% | 26.8% | 17.9% | 6.5% |
| Jul 2026 | 50.4% | 27.7% | 15.1% | 6.8% |
| Aug 2026 | 48.1% | 26.4% | 17.6% | 7.9% |
| Sep 2026 | 48.9% | 32.6% | 12% | 6.6% |
How has the HelloFresh and Home Chef comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Home Chef took it in April 2026.
- Across the 12 months ending September 2026, HelloFresh’s estimated Share of Search among meal kit services in United States moved from 40.4% to 32.6%, and its estimated monthly branded searches moved from 246K to 110K.
- Across the 12 months ending September 2026, Home Chef’s estimated Share of Search among meal kit services in United States moved from 33% to 48.9%, and its estimated monthly branded searches moved from 201K to 165K.
How did search popularity change for United States meal kit services in September 2026?
2 changes
In September 2026, HelloFresh gained estimated Share of Search among meal kit services in United States, from 26.4% to 32.6%.
In September 2026, Home Chef gained estimated Share of Search among meal kit services in United States, from 48.1% to 48.9%.
Other head-to-heads among meal kit services
How each brand is measured
Brandwave collects information about searches that people make online using HelloFresh’s and Home Chef’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HelloFresh
1 branded search term
- hellofresh
Home Chef
1 branded search term
- home chef
Put your own brand in this comparison
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