Energy drink brands in the United States:Which are most popular?

Name: Energy drink brands in the United States: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Red Bull was the most searched energy drink brand in the United States, accounting for 48.6% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Red Bull and Celsius showed up in every answer. Red Bull was recommended most often, coming first in four out of five responses.

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Top energy drink brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and two Google AI Overviews, Red Bull and Celsius appeared every time. Red Bull was recommended most often, coming first in four out of five answers. Celsius was second, and Monster Energy was third. Rockstar, which ranked seventh in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Red Bull	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Celsius	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Alani Nu	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Ghost	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
C4	Named in 1 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	3 of 5
Monster Energy	Named in 1 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	2 of 5
NOS	Named in 0 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	1 of 5
Reign	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Rockstar	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bang	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Bucked Up	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
ZOA	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Celsius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alani Nu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ghost3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
C43 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monster Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NOS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reign1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rockstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bang0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bucked Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
ZOA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about energy drink brands

5 answers

Asked ChatGPT
“Which energy drink should I buy?”
1. 1Red Bull
2. 2Celsius
Asked ChatGPT
“What are the best energy drink brands?”
1. 1Red Bull
2. 2Celsius
3. 3Monster Energy
4. 4Ghost
5. 5Alani Nu
6. 6C4
7. 7Reign
Asked ChatGPT
“What is the healthiest energy drink?”
1. 1Red Bull
2. 2Celsius
Searched Google, AI Overview
“energy drinks”
1. 1Red Bull
2. 2Monster Energy
3. 3Celsius
4. 4Ghost
5. 5Alani Nu
6. 6C4
Searched Google, AI Overview
“best energy drink”
1. 1Celsius
2. 2C4
3. 3Red Bull
4. 4Alani Nu
5. 5Ghost
6. 6NOS

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.

Which energy drink brands do people search for most?

This chart shows how often people search Google for each energy drink brand by name. Each line represents a brand's share of searches for all 12 energy drink brands we track, month by month, from searches in United States.

Share of searches among energy drink brands in the United States, by month

Month	Red Bull	Celsius	Monster Energy	Alani Nu	Ghost	C4	Rockstar	Bang	NOS	Bucked Up	Reign	ZOA
Oct 2025	41.1%	28.5%	15.1%	6.8%	3%	1.4%	1.1%	1.1%	0.49%	0.4%	0.74%	0.4%
Nov 2025	42.7%	26.1%	15.7%	7%	3.1%	1.1%	1.1%	1.1%	0.51%	0.28%	0.63%	0.51%
Dec 2025	37.5%	26%	16.8%	9.2%	4.1%	1.2%	1.2%	1%	0.45%	0.45%	0.67%	1.2%
Jan 2026	43.7%	21.9%	16%	8.8%	3.2%	1.2%	1.2%	0.96%	0.43%	0.28%	0.52%	1.8%
Feb 2026	47.4%	23.8%	14.2%	6.4%	2.9%	1.3%	1%	1%	0.46%	0.25%	0.57%	0.7%
Mar 2026	44.9%	25.5%	13.5%	7.4%	3.3%	1.2%	1.2%	1.2%	0.54%	0.29%	0.66%	0.36%
Apr 2026	44.9%	20.9%	13.5%	11%	4%	1.2%	1.2%	1.2%	0.54%	0.36%	0.66%	0.54%
May 2026	48.8%	21.2%	14.6%	5.4%	4.4%	1.3%	1.1%	1.1%	0.59%	0.39%	0.72%	0.39%
Jun 2026	41.3%	28.7%	12.4%	6.8%	4.5%	1.4%	1.4%	1.1%	0.74%	0.4%	0.74%	0.49%
Jul 2026	36.7%	31.2%	13.5%	6%	4.9%	1.5%	1.5%	1.2%	0.81%	0.43%	0.81%	1.5%
Aug 2026	39.2%	22.3%	11.7%	14.4%	6.4%	1.3%	1.3%	0.86%	0.7%	0.38%	0.58%	0.86%
Sep 2026	48.6%	19.9%	11.9%	8%	5.3%	1.6%	1.3%	0.87%	0.71%	0.58%	0.58%	0.58%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Red Bull	48.6%	450K	+22.3%	+9.4 points
2, held 2nd	Celsius	19.9%	185K	-11.7%	-2.3 points
3, moved from 4th to 3rd	Monster Energy	11.9%	110K	0%	+0.2 pointsmoved from 4th to 3rd
4, moved from 3rd to 4th	Alani Nu	8%	74K	-45.2%	-6.4 pointsmoved from 3rd to 4th
5, held 5th	Ghost	5.3%	49.5K	-18.2%	-1.1 points
6, held 6th	C4	1.6%	14.8K	+22.3%	+0.3 points
7, held 7th	Rockstar	1.3%	12.1K	0%	0 points
8, held 8th	Bang	0.87%	8.1K	0%	0 points
9, moved from 10th to 9th	NOS	0.71%	6.6K	0%	0 pointsmoved from 10th to 9th
10, moved from 12th to 10th	Bucked Up	0.58%	5.4K	+50%	+0.2 pointsmoved from 12th to 10th
11, held 11th	Reign	0.58%	5.4K	0%	0 points
12, moved from 9th to 12th	ZOA	0.58%	5.4K	-33.3%	-0.3 pointsmoved from 9th to 12th

1.Red Bull
48.6%
Held 1st. 450K estimated branded searches, +22.3% vs prior month. Share +9.4 points.
2.Celsius
19.9%
Held 2nd. 185K estimated branded searches, -11.7% vs prior month. Share -2.3 points.
3.Monster Energy
11.9%
Moved from 4th to 3rd. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.
4.Alani Nu
8%
Moved from 3rd to 4th. 74K estimated branded searches, -45.2% vs prior month. Share -6.4 points.
5.Ghost
5.3%
Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.
6.C4
1.6%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
7.Rockstar
1.3%
Held 7th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
8.Bang
0.87%
Held 8th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.
9.NOS
0.71%
Moved from 10th to 9th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.
10.Bucked Up
0.58%
Moved from 12th to 10th. 5.4K estimated branded searches, +50% vs prior month. Share +0.2 points.
11.Reign
0.58%
Held 11th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.
12.ZOA
0.58%
Moved from 9th to 12th. 5.4K estimated branded searches, -33.3% vs prior month. Share -0.3 points.

Which brand is most popular in search among energy drink brands in the United States?

12 brands

In September 2026, Red Bull was the most searched among energy drink brands in the United States, with an estimated 450K branded searches, 48.6% of all searches for the 12 we track. Celsius is in 2nd place, 28.7 percentage points behind at 19.9%.

United States energy drink brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Red Bull	41.1% → 48.6%	48.8%May 2026	36.7%Jul 2026	1st
Celsius	28.5% → 19.9%	31.2%Jul 2026	19.9%Sep 2026	2nd
Monster Energy	15.1% → 11.9%	16.8%Dec 2025	11.7%Aug 2026	3rd
Alani Nu	6.8% → 8%	14.4%Aug 2026	5.4%May 2026	4th
Ghost	3% → 5.3%	6.4%Aug 2026	2.9%Feb 2026	5th
C4	1.4% → 1.6%	1.6%Sep 2026	1.1%Nov 2025	6th
Rockstar	1.1% → 1.3%	1.5%Jul 2026	1%Feb 2026	8th → 7th
Bang	1.1% → 0.87%	1.2%Jul 2026	0.86%Aug 2026	7th → 8th
NOS	0.49% → 0.71%	0.81%Jul 2026	0.43%Jan 2026	10th → 9th
Bucked Up	0.4% → 0.58%	0.58%Sep 2026	0.25%Feb 2026	11th → 10th
Reign	0.74% → 0.58%	0.81%Jul 2026	0.52%Jan 2026	9th → 11th
ZOA	0.4% → 0.58%	1.8%Jan 2026	0.36%Mar 2026	12th

Each finding as a sentence

Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in the United States increased from 41.1% to 48.6%.
Across the 12 months ending September 2026, Celsius’ share of searches among energy drink brands in the United States decreased from 28.5% to 19.9%.
Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in the United States decreased from 15.1% to 11.9%.
Across the 12 months ending September 2026, Alani Nu’s share of searches among energy drink brands in the United States increased from 6.8% to 8%.
Across the 12 months ending September 2026, Ghost’s share of searches among energy drink brands in the United States increased from 3% to 5.3%.
Across the 12 months ending September 2026, Red Bull’s share of searches among energy drink brands in the United States peaked at 48.8% in May 2026 and was lowest at 36.7% in July 2026.
Across the 12 months ending September 2026, Celsius’ share of searches among energy drink brands in the United States peaked at 31.2% in July 2026 and was lowest at 19.9% in September 2026.
Across the 12 months ending September 2026, Monster Energy’s share of searches among energy drink brands in the United States peaked at 16.8% in December 2025 and was lowest at 11.7% in August 2026.
Across the 12 months ending September 2026, Alani Nu’s share of searches among energy drink brands in the United States peaked at 14.4% in August 2026 and was lowest at 5.4% in May 2026.
Across the 12 months ending September 2026, Ghost’s share of searches among energy drink brands in the United States peaked at 6.4% in August 2026 and was lowest at 2.9% in February 2026.
Across the 12 months ending September 2026, ZOA’s share of searches among energy drink brands in the United States peaked at 1.8% in January 2026 and was lowest at 0.36% in March 2026.
Across the 12 months ending September 2026, Rockstar rose from 8th to 7th among energy drink brands in the United States.
Across the 12 months ending September 2026, Bang fell from 7th to 8th among energy drink brands in the United States.
Across the 12 months ending September 2026, NOS rose from 10th to 9th among energy drink brands in the United States.
Across the 12 months ending September 2026, Bucked Up rose from 11th to 10th among energy drink brands in the United States.
Across the 12 months ending September 2026, Reign fell from 9th to 11th among energy drink brands in the United States.
Across the 12 months ending September 2026, C4 and ZOA held steady: their share of searches among energy drink brands in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States energy drink brands in September 2026?

8 changes

In September 2026, Red Bull gained share of searches among energy drink brands in the United States, from 39.2% to 48.6%.
In September 2026, Alani Nu lost share of searches among energy drink brands in the United States, from 14.4% to 8%.
In September 2026, Celsius lost share of searches among energy drink brands in the United States, from 22.3% to 19.9%.
In September 2026, Ghost lost share of searches among energy drink brands in the United States, from 6.4% to 5.3%.
In September 2026, Bucked Up rose from 12th to 10th among energy drink brands in the United States.
In September 2026, Monster Energy rose from 4th to 3rd among energy drink brands in the United States.
In September 2026, NOS rose from 10th to 9th among energy drink brands in the United States.
In September 2026, ZOA fell from 9th to 12th among energy drink brands in the United States.

How are branded searches counted for energy drink brands?

13 search terms

Each brand's share of searches among energy drink brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.