Celsius vs Ghost:Which is more popular?
In September 2026, Celsius had more branded searches than Ghost among energy drink brands in the United States. Celsius had about 185,000 branded searches, while Ghost had 49,500. Celsius made up 19.9% of all energy drink brand searches we track, and Ghost accounted for 5.3%. When we asked ChatGPT and Google AI Overviews about energy drink brands, Celsius appeared in all five answers and Ghost in three. Celsius was mentioned before Ghost in every answer.
Who do people search for more?
Celsius, about 4 searches for every 1 for Ghost
Who does AI mention more?
Celsius, mentioned in every answer we collected
Who does AI recommend more?
Celsius, named ahead of Ghost in every answer
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Top energy drink brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Celsius appeared in all five answers. Ghost was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Celsius was listed before Ghost in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Red Bull5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- Celsius5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Alani Nu3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Ghost3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
C43 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Monster Energy2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NOS1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Reign1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rockstar0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bang0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about energy drink brands
5 answers
Asked ChatGPT
“Which energy drink should I buy?”
Asked ChatGPT
“What are the best energy drink brands?”
Asked ChatGPT
“What is the healthiest energy drink?”
Searched Google, AI Overview
“energy drinks”
Searched Google, AI Overview
“best energy drink”
Brands are shown in the order each answer named them. The survey took place in United States on October 26, 2026.
Is Celsius or Ghost more popular in search?
This chart shows how often people search Google for Celsius and Ghost by name. Each line represents a brand's share of searches for all 12 energy drink brands we track, month by month, from searches in United States.
Share of searches by month for Celsius, Ghost. The figures are in the table below the chart.
View monthly share of searches table
| Month | Red Bull | Celsius | Monster Energy | Alani Nu | Ghost | C4 | Rockstar | Bang | NOS | Bucked Up | Reign | ZOA |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 28.5% | 15.1% | 6.8% | 3% | 1.4% | 1.1% | 1.1% | 0.49% | 0.4% | 0.74% | 0.4% |
| Nov 2025 | 42.7% | 26.1% | 15.7% | 7% | 3.1% | 1.1% | 1.1% | 1.1% | 0.51% | 0.28% | 0.63% | 0.51% |
| Dec 2025 | 37.5% | 26% | 16.8% | 9.2% | 4.1% | 1.2% | 1.2% | 1% | 0.45% | 0.45% | 0.67% | 1.2% |
| Jan 2026 | 43.7% | 21.9% | 16% | 8.8% | 3.2% | 1.2% | 1.2% | 0.96% | 0.43% | 0.28% | 0.52% | 1.8% |
| Feb 2026 | 47.4% | 23.8% | 14.2% | 6.4% | 2.9% | 1.3% | 1% | 1% | 0.46% | 0.25% | 0.57% | 0.7% |
| Mar 2026 | 44.9% | 25.5% | 13.5% | 7.4% | 3.3% | 1.2% | 1.2% | 1.2% | 0.54% | 0.29% | 0.66% | 0.36% |
| Apr 2026 | 44.9% | 20.9% | 13.5% | 11% | 4% | 1.2% | 1.2% | 1.2% | 0.54% | 0.36% | 0.66% | 0.54% |
| May 2026 | 48.8% | 21.2% | 14.6% | 5.4% | 4.4% | 1.3% | 1.1% | 1.1% | 0.59% | 0.39% | 0.72% | 0.39% |
| Jun 2026 | 41.3% | 28.7% | 12.4% | 6.8% | 4.5% | 1.4% | 1.4% | 1.1% | 0.74% | 0.4% | 0.74% | 0.49% |
| Jul 2026 | 36.7% | 31.2% | 13.5% | 6% | 4.9% | 1.5% | 1.5% | 1.2% | 0.81% | 0.43% | 0.81% | 1.5% |
| Aug 2026 | 39.2% | 22.3% | 11.7% | 14.4% | 6.4% | 1.3% | 1.3% | 0.86% | 0.7% | 0.38% | 0.58% | 0.86% |
| Sep 2026 | 48.6% | 19.9% | 11.9% | 8% | 5.3% | 1.6% | 1.3% | 0.87% | 0.71% | 0.58% | 0.58% | 0.58% |
How has the Celsius and Ghost comparison changed over the last 12 months?
3 findings
- Celsius was ahead of Ghost in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Celsius’ share of searches among energy drink brands in the United States moved from 28.5% to 19.9%, and its estimated monthly branded searches moved from 256K to 185K.
- Across the 12 months ending September 2026, Ghost’s share of searches among energy drink brands in the United States moved from 3% to 5.3%, and its estimated monthly branded searches moved from 27.1K to 49.5K.
How did search popularity change for United States energy drink brands in September 2026?
2 changes
In September 2026, Celsius lost share of searches among energy drink brands in the United States, from 22.3% to 19.9%.
In September 2026, Ghost lost share of searches among energy drink brands in the United States, from 6.4% to 5.3%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Celsius’ and Ghost’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among energy drink brands
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