Enterprise Rent-A-Car vs Turo:Which is more popular?
In September 2026, Enterprise Rent-A-Car had more branded searches than Turo among car rental companies in the United States. Enterprise Rent-A-Car had about 1 million branded searches, while Turo had 823,000. Enterprise Rent-A-Car made up 16.2% of all car rental company searches we track, and Turo accounted for 13.3%. When we asked ChatGPT and Google AI Overviews about car rental companies, Enterprise Rent-A-Car appeared in three of the four answers and Turo in none.
Who do people search for more?
Enterprise Rent-A-Car, about 22% more searches than Turo
Who does AI mention more?
Enterprise Rent-A-Car, mentioned in 3 of 4 answers, Turo in 0
Who does AI recommend more?
Enterprise Rent-A-Car, the only one of the two named
Follow Enterprise Rent-A-Car vs Turo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top car rental companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Enterprise Rent-A-Car was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Turo did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Enterprise Rent-A-Car1st
Alamo2nd
Hertz3rd
Budget4th
National Car Rental5th
Avis6th
Sixt7th
Turo–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Budget4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Alamo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Enterprise Rent-A-Car3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Hertz3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- National Car Rental2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Avis2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Sixt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Turo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about car rental companies
4 answers
Asked ChatGPT
“Which car rental company should I use in the US?”
Asked ChatGPT
“What are the best car rental companies in the US?”
Asked ChatGPT
“What's the cheapest car rental company at US airports?”
Searched Google, AI Overview
“car rental”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“rental cars”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Is Enterprise Rent-A-Car or Turo more popular in search?
This chart shows how often people search Google for Enterprise Rent-A-Car and Turo by name. Each line represents a brand's share of searches for all eight car rental companies we track, month by month, from searches in United States.
Share of searches by month for Enterprise Rent-A-Car, Turo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Budget | Enterprise Rent-A-Car | Hertz | National Car Rental | Turo | Avis | Alamo | Sixt |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.1% | 15.6% | 19.1% | 12.9% | 10.5% | 12.9% | 6.8% | 3.1% |
| Nov 2025 | 19.6% | 16.1% | 19.6% | 10.8% | 10.8% | 13.2% | 6.6% | 3.2% |
| Dec 2025 | 18.7% | 18.7% | 18.7% | 10.3% | 10.3% | 12.6% | 6.7% | 3.8% |
| Jan 2026 | 20% | 13.5% | 20% | 11.1% | 11.1% | 13.5% | 6.7% | 4% |
| Feb 2026 | 20.5% | 11.3% | 20.5% | 11.3% | 11.3% | 13.9% | 6.9% | 4.1% |
| Mar 2026 | 19.8% | 13.2% | 19.8% | 10.9% | 13.2% | 13.2% | 6.6% | 3.2% |
| Apr 2026 | 17.9% | 14.7% | 17.9% | 12.1% | 14.7% | 12.1% | 6.9% | 3.6% |
| May 2026 | 21% | 14% | 17.1% | 11.5% | 14% | 11.5% | 7.5% | 3.4% |
| Jun 2026 | 20.3% | 13.6% | 16.5% | 13.6% | 13.6% | 11.2% | 7.2% | 4.1% |
| Jul 2026 | 20.9% | 17% | 17% | 11.5% | 11.5% | 11.5% | 6.5% | 4.2% |
| Aug 2026 | 21.1% | 17.1% | 17.1% | 11.6% | 11.6% | 11.6% | 6.5% | 3.5% |
| Sep 2026 | 19.8% | 16.2% | 16.2% | 13.3% | 13.3% | 10.9% | 6.2% | 4% |
How has the Enterprise Rent-A-Car and Turo comparison changed over the last 12 months?
3 findings
- Enterprise Rent-A-Car was ahead of Turo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Enterprise Rent-A-Car’s share of searches among car rental companies in the United States moved from 15.6% to 16.2%, and its estimated monthly branded searches held steady at 1M.
- Across the 12 months ending September 2026, Turo’s share of searches among car rental companies in the United States moved from 10.5% to 13.3%, and its estimated monthly branded searches moved from 673K to 823K.
How did search popularity change for United States car rental companies in September 2026?
2 changes
In September 2026, Turo overtook Avis to rank 5th among car rental companies in the United States, with 13.3% of the searches.
In September 2026, Enterprise Rent-A-Car lost share of searches among car rental companies in the United States, from 17.1% to 16.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Enterprise Rent-A-Car’s and Turo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Enterprise Rent-A-Car
2 branded search terms
- enterprise car rental
- enterprise rent a car
Turo
1 branded search term
- turo
Other head-to-heads among car rental companies
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.