Brandwave

Asian fast casual chains in the United States:Which are searched most?

In September 2026, Panda Express was the most searched among asian fast casual chains in the United States, with an estimated 7.5M branded searches, 74.8% of all searches for the seven we track.

Share of searches, September 2026
  1. Panda Express74.8%
  2. Noodles & Company10%
  3. P.F. Chang's5.5%
  4. Teriyaki Madness4.5%
  5. Bonchon2.5%
  6. Pei Wei1.4%
  7. Sarku Japan1.4%

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Share of searchesLeaderboard

Compare the Chinese and Asian fast casual chains people in the US eat at. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of searches among asian fast casual chains in the United States, by month

Share of searches by month for Panda Express, Noodles & Company, P.F. Chang's, Teriyaki Madness, Bonchon. The figures are in the table below the chart.

View monthly share of searches table
MonthPanda ExpressNoodles & CompanyP.F. Chang'sTeriyaki MadnessBonchonPei WeiSarku Japan
Oct 202574%9.9%5.4%4.5%3%1.6%1.6%
Nov 202573.5%9.8%5.4%4.4%3.6%1.6%1.6%
Dec 202572.6%9.7%6.5%4.4%3.6%1.6%1.6%
Jan 202674%9.9%5.4%4.5%3%1.6%1.6%
Feb 202673.9%9.9%6.6%3.6%3%1.6%1.3%
Mar 202672.4%11.8%5.3%4.4%2.9%1.6%1.6%
Apr 202673.7%9.9%5.4%5.4%3%1.3%1.3%
May 202672.8%9.7%6.6%5.4%2.9%1.3%1.3%
Jun 202674.6%10%5.5%4.5%2.5%1.3%1.6%
Jul 202673.5%9.8%5.4%5.4%3%1.3%1.6%
Aug 202677.8%8.5%4.7%3.8%2.6%1.1%1.4%
Sep 202674.8%10%5.5%4.5%2.5%1.4%1.4%

This month’s ranking, September 2026

  1. 1.Panda Express

    74.8%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -3 points.

  2. 2.Noodles & Company

    10%

    Held 2nd. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  3. 3.P.F. Chang's

    5.5%

    Held 3rd. 550K estimated branded searches, 0% vs prior month. Share +0.8 points.

  4. 4.Teriyaki Madness

    4.5%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Bonchon

    2.5%

    Held 5th. 246K estimated branded searches, -18.3% vs prior month. Share -0.1 points.

  6. 6.Pei Wei

    1.4%

    Moved from 7th to 6th. 135K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Sarku Japan

    1.4%

    Moved from 6th to 7th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among asian fast casual chains in the United States?

7 brands

In September 2026, Panda Express was the most searched among asian fast casual chains in the United States, with an estimated 7.5M branded searches, 74.8% of all searches for the seven we track. Noodles & Company is in 2nd place, 64.8 percentage points behind at 10%.

United States asian fast casual chains, last 12 months ending September 2026
BrandShare of searchesPeakLowRank
Panda Express74% → 74.8%77.8%Aug 202672.4%Mar 20261st
Noodles & Company9.9% → 10%11.8%Mar 20268.5%Aug 20262nd
P.F. Chang's5.4% → 5.5%6.6%Feb 20264.7%Aug 20263rd
Teriyaki Madness4.5%5.4%Apr 20263.6%Feb 20264th
Bonchon3% → 2.5%3.6%Nov 20252.5%Jun 20265th
Pei Wei1.6% → 1.4%1.6%Oct 20251.1%Aug 20266th
Sarku Japan1.6% → 1.4%1.6%Jun 20261.3%May 20267th

Each finding as a sentence

  • Across the 12 months ending September 2026, Panda Express’ share of searches among asian fast casual chains in the United States increased from 74% to 74.8%.
  • Across the 12 months ending September 2026, Bonchon’s share of searches among asian fast casual chains in the United States decreased from 3% to 2.5%.
  • Across the 12 months ending September 2026, Panda Express’ share of searches among asian fast casual chains in the United States peaked at 77.8% in August 2026 and was lowest at 72.4% in March 2026.
  • Across the 12 months ending September 2026, Noodles & Company’s share of searches among asian fast casual chains in the United States peaked at 11.8% in March 2026 and was lowest at 8.5% in August 2026.
  • Across the 12 months ending September 2026, P.F. Chang's’ share of searches among asian fast casual chains in the United States peaked at 6.6% in February 2026 and was lowest at 4.7% in August 2026.
  • Across the 12 months ending September 2026, Teriyaki Madness’ share of searches among asian fast casual chains in the United States peaked at 5.4% in April 2026 and was lowest at 3.6% in February 2026.
  • Across the 12 months ending September 2026, Bonchon’s share of searches among asian fast casual chains in the United States peaked at 3.6% in November 2025 and was lowest at 2.5% in June 2026.
  • Across the 12 months ending September 2026, Noodles & Company, P.F. Chang's, Teriyaki Madness, Pei Wei and Sarku Japan held steady: their share of searches among asian fast casual chains in the United States each moved less than 0.5 percentage points.

How did search popularity change for United States asian fast casual chains in September 2026?

7 changes

  1. In September 2026, Noodles & Company gained share of searches among asian fast casual chains in the United States, from 8.5% to 10%.

  2. In September 2026, P.F. Chang's gained share of searches among asian fast casual chains in the United States, from 4.7% to 5.5%.

  3. In September 2026, Teriyaki Madness gained share of searches among asian fast casual chains in the United States, from 3.8% to 4.5%.

  4. In September 2026, Panda Express lost share of searches among asian fast casual chains in the United States, from 77.8% to 74.8%.

  5. In September 2026, Pei Wei rose from 7th to 6th among asian fast casual chains in the United States.

  6. In September 2026, Sarku Japan fell from 6th to 7th among asian fast casual chains in the United States.

  7. Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026.

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