Bonchon vs Teriyaki Madness:Which is more popular?
In September 2026, Teriyaki Madness had more branded searches than Bonchon among asian fast casual chains in the United States. Teriyaki Madness had about 450,000 branded searches, while Bonchon had 246,000. Teriyaki Madness made up 4.5% of all asian fast casual chain searches we track, and Bonchon accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about asian fast casual chains, Bonchon and Teriyaki Madness each appeared in two of the four answers. Bonchon and Teriyaki Madness were each mentioned first in one of the two answers that named either.
Who do people search for more?
Teriyaki Madness, about 83% more searches than Bonchon
Who does AI mention more?
Both were mentioned in 2 of 4 answers.
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top asian fast casual chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Bonchon and Teriyaki Madness were each mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Bonchon and Teriyaki Madness were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Panda Express1st
Sarku Japan2nd- Teriyaki Madness3rd
P.F. Chang's4th
Bonchon5th
Pei Wei6th
Noodles & Company7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Panda Express3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Sarku Japan3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Teriyaki Madness2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bonchon2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Noodles & Company1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- P.F. Chang's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Pei Wei1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about asian fast casual chains
4 answers
Asked ChatGPT
“What's the best Chinese fast food chain in the US?”
Asked ChatGPT
“Which Asian fast casual chain in the US is best?”
Asked ChatGPT
“What are the most popular Asian restaurant chains in the US?”
Searched Google, AI Overview
“chinese food”
Searched Google, AI Overview
“asian restaurants”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is Bonchon or Teriyaki Madness more popular in search?
This chart shows how often people search Google for Bonchon and Teriyaki Madness by name. Each line represents a brand's share of searches for all seven asian fast casual chains we track, month by month, from searches in United States.
Share of searches by month for Teriyaki Madness, Bonchon. The figures are in the table below the chart.
View monthly share of searches table
| Month | Panda Express | Noodles & Company | P.F. Chang's | Teriyaki Madness | Bonchon | Pei Wei | Sarku Japan |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 74% | 9.9% | 5.4% | 4.5% | 3% | 1.6% | 1.6% |
| Nov 2025 | 73.5% | 9.8% | 5.4% | 4.4% | 3.6% | 1.6% | 1.6% |
| Dec 2025 | 72.6% | 9.7% | 6.5% | 4.4% | 3.6% | 1.6% | 1.6% |
| Jan 2026 | 74% | 9.9% | 5.4% | 4.5% | 3% | 1.6% | 1.6% |
| Feb 2026 | 73.9% | 9.9% | 6.6% | 3.6% | 3% | 1.6% | 1.3% |
| Mar 2026 | 72.4% | 11.8% | 5.3% | 4.4% | 2.9% | 1.6% | 1.6% |
| Apr 2026 | 73.7% | 9.9% | 5.4% | 5.4% | 3% | 1.3% | 1.3% |
| May 2026 | 72.8% | 9.7% | 6.6% | 5.4% | 2.9% | 1.3% | 1.3% |
| Jun 2026 | 74.6% | 10% | 5.5% | 4.5% | 2.5% | 1.3% | 1.6% |
| Jul 2026 | 73.5% | 9.8% | 5.4% | 5.4% | 3% | 1.3% | 1.6% |
| Aug 2026 | 77.8% | 8.5% | 4.7% | 3.8% | 2.6% | 1.1% | 1.4% |
| Sep 2026 | 74.8% | 10% | 5.5% | 4.5% | 2.5% | 1.4% | 1.4% |
How has the Bonchon and Teriyaki Madness comparison changed over the last 12 months?
3 findings
- Teriyaki Madness was ahead of Bonchon in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bonchon’s share of searches among asian fast casual chains in the United States moved from 3% to 2.5%, and its estimated monthly branded searches moved from 301K to 246K.
- Across the 12 months ending September 2026, Teriyaki Madness’ share of searches among asian fast casual chains in the United States held steady at 4.5%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for United States asian fast casual chains in September 2026?
2 changes
In September 2026, Teriyaki Madness gained share of searches among asian fast casual chains in the United States, from 3.8% to 4.5%.
Estimated monthly branded searches for Bonchon in the United States fell 18.3% over 12 measured months, from 301K to 246K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bonchon’s and Teriyaki Madness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bonchon
1 branded search term
- bonchon
Teriyaki Madness
1 branded search term
- teriyaki madness
Other head-to-heads among asian fast casual chains
- Panda Express vs Noodles & Company: compare popularity
- Panda Express vs P.F. Chang's: compare popularity
- Panda Express vs Teriyaki Madness: compare popularity
- Panda Express vs Bonchon: compare popularity
- Noodles & Company vs P.F. Chang's: compare popularity
- Noodles & Company vs Teriyaki Madness: compare popularity
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