Brandwave

How popular isZutobi?

In September 2026, people searched for Zutobi by name about 6,600 times in the United States, about the same as the previous year. These searches made up 8.8% of all United States online driver’s ed searches, placing Zutobi fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about online driver’s ed, Zutobi appeared in one of the four answers.

Search and AI answers in September 2026

Zutobi is the fourth most searched of 6 competitors and not listed in any AI answer.

  1. I Drive SafelyShare of searches 44.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
  2. AceableShare of searches 19.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. Coastline AcademyShare of searches 19.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. ZutobiShare of searches 8.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  5. Driving-Tests.orgShare of searches 4.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

+1 more

Zutobi website (opens in a new tab)

Follow Zutobi and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top online driver’s ed in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Zutobi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aceable1st
  2. I Drive Safely2nd
  3. DriversEd.com3rd
  4. Coastline Academy–
  5. Zutobi–
  6. Driving-Tests.org–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriversEd.com3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • I Drive Safely2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aceable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zutobi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastline Academy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Driving-Tests.org0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about online driver’s ed

4 answers

  • Asked ChatGPT

    “What's the best online driver's ed course?”

    1. 1Aceable
    2. 2I Drive Safely
    3. 3DriversEd.com

  • Asked ChatGPT

    “Which online driver's ed is best for teens getting their permit?”

    1. 1Aceable
    2. 2DriversEd.com

  • Asked ChatGPT

    “What's the best app to practice for the permit test?”

    1. 1Zutobi

  • Searched Google, AI Overview

    “drivers ed”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “online drivers ed”

    1. 1I Drive Safely
    2. 2DriversEd.com

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which online driver’s ed compete with Zutobi?

Zutobi against online driver’s ed in the United States, by month

Share of searches by month for I Drive Safely, Aceable, Coastline Academy, Zutobi, Driving-Tests.org, DriversEd.com. The figures are in the table below the chart.

View monthly share of searches table
MonthI Drive SafelyAceableCoastline AcademyZutobiDriving-Tests.orgDriversEd.com
Oct 202548.2%17.6%17.6%7.9%6.4%2.3%
Nov 202542.9%19.2%19.2%8.6%7%3.1%
Dec 202538.4%25.8%17.2%7.7%7.7%3.4%
Jan 202633.9%18.5%18.5%8.3%8.3%12.4%
Feb 202639.5%21.6%21.6%7.9%6.5%2.9%
Mar 202633.6%18.4%18.4%6.7%4.5%18.4%
Apr 202643.5%19.4%19.4%8.7%5.8%3.1%
May 202638.4%21%21%7.7%4.2%7.7%
Jun 202638%20.8%25.5%9.3%4.1%2.2%
Jul 202632.6%17.8%17.8%8%21.9%1.9%
Aug 202639.4%17.6%21.5%9.6%9.6%2.3%
Sep 202644.3%19.8%19.8%8.8%4.8%2.5%

  1. 1.I Drive Safely

    44.3%

    Held 1st. 33.1K estimated branded searches, 0% vs prior month. Share +4.9 points.

  2. 2.Aceable

    19.8%

    Moved from 3rd to 2nd. 14.8K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.Coastline Academy

    19.8%

    Moved from 2nd to 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

  4. 4.Zutobi

    8.8%

    Moved from 5th to 4th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.8 points.

  5. 5.Driving-Tests.org

    4.8%

    Moved from 4th to 5th. 3.6K estimated branded searches, -55.6% vs prior month. Share -4.8 points.

  6. 6.DriversEd.com

    2.5%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share +0.3 points.

Compare popularity between Zutobi and its closest rivals

Every comparison with Zutobi

5 comparisons

How has branded search demand for Zutobi changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Zutobi in the United States held steady at 6.6K.
  • Across the 12 months ending September 2026, Zutobi’s share of searches among online driver’s ed in the United States increased from 7.9% to 8.8%.
  • Across the 12 months ending September 2026, Zutobi’s share of searches among online driver’s ed in the United States peaked at 9.6% in August 2026 and was lowest at 6.7% in March 2026.

How did search popularity change for United States online driver’s ed in September 2026?

5 changes

  1. In September 2026, Aceable overtook Coastline Academy to rank 2nd among online driver’s ed in the United States, with 19.8% of the searches.

  2. In September 2026, I Drive Safely gained share of searches among online driver’s ed in the United States, from 39.4% to 44.3%.

  3. In September 2026, Driving-Tests.org lost share of searches among online driver’s ed in the United States, from 9.6% to 4.8%.

  4. In September 2026, Coastline Academy lost share of searches among online driver’s ed in the United States, from 21.5% to 19.8%.

  5. In September 2026, Zutobi lost share of searches among online driver’s ed in the United States, from 9.6% to 8.8%.

How are Zutobi’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Zutobi’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • zutobi

Do you work for Zutobi? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Zutobi your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free