Brandwave

DriversEd.com vs Zutobi:Which is more popular?

In September 2026, Zutobi had more branded searches than DriversEd.com among online driver’s ed in the United States. Zutobi had about 6,600 branded searches, while DriversEd.com had 1,900. Zutobi made up 8.8% of all online driver’s ed searches we track, and DriversEd.com accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about online driver’s ed, DriversEd.com appeared in three of the four answers and Zutobi in one. DriversEd.com was mentioned before Zutobi in every answer.

Among online driver’s ed in the United States in September 2026

Who do people search for more?

Zutobi, about 3 searches for every 1 for DriversEd.com

Zutobi 6.6K searchesDriversEd.com 1.9K searches

Who does AI mention more?

DriversEd.com, mentioned in 3 of 4 answers, Zutobi in 1

DriversEd.com in 3 of 4Zutobi in 1 of 4

Who does AI recommend more?

DriversEd.com, named ahead of Zutobi in every answer

DriversEd.com first in 3Zutobi never first

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Top online driver’s ed in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, DriversEd.com was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Zutobi was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. DriversEd.com was listed before Zutobi in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Aceable1st
  2. I Drive Safely2nd
  3. DriversEd.com3rd
  4. Coastline Academy–
  5. Zutobi–
  6. Driving-Tests.org–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • DriversEd.com3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • I Drive Safely2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Aceable2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Zutobi1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Coastline Academy0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Driving-Tests.org0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about online driver’s ed

4 answers
  • Asked ChatGPT

    “What's the best online driver's ed course?”

    1. 1Aceable
    2. 2I Drive Safely
    3. 3DriversEd.com
  • Asked ChatGPT

    “Which online driver's ed is best for teens getting their permit?”

    1. 1Aceable
    2. 2DriversEd.com
  • Asked ChatGPT

    “What's the best app to practice for the permit test?”

    1. 1Zutobi
  • Searched Google, AI Overview

    “drivers ed”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “online drivers ed”

    1. 1I Drive Safely
    2. 2DriversEd.com

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Is DriversEd.com or Zutobi more popular in search?

This chart shows how often people search Google for DriversEd.com and Zutobi by name. Each line represents a brand's share of searches for all six online driver’s ed we track, month by month, from searches in United States.

DriversEd.com and Zutobi among online driver’s ed in the United States, by month

Share of searches by month for Zutobi, DriversEd.com. The figures are in the table below the chart.

View monthly share of searches table
MonthI Drive SafelyAceableCoastline AcademyZutobiDriving-Tests.orgDriversEd.com
Oct 202548.2%17.6%17.6%7.9%6.4%2.3%
Nov 202542.9%19.2%19.2%8.6%7%3.1%
Dec 202538.4%25.8%17.2%7.7%7.7%3.4%
Jan 202633.9%18.5%18.5%8.3%8.3%12.4%
Feb 202639.5%21.6%21.6%7.9%6.5%2.9%
Mar 202633.6%18.4%18.4%6.7%4.5%18.4%
Apr 202643.5%19.4%19.4%8.7%5.8%3.1%
May 202638.4%21%21%7.7%4.2%7.7%
Jun 202638%20.8%25.5%9.3%4.1%2.2%
Jul 202632.6%17.8%17.8%8%21.9%1.9%
Aug 202639.4%17.6%21.5%9.6%9.6%2.3%
Sep 202644.3%19.8%19.8%8.8%4.8%2.5%

How has the DriversEd.com and Zutobi comparison changed over the last 12 months?

3 findings
  • The lead changed hands 4 times in the 12 months ending September 2026: DriversEd.com took it in January 2026, Zutobi took it in February 2026, DriversEd.com took it in March 2026, Zutobi took it in April 2026.
  • Across the 12 months ending September 2026, DriversEd.com’s share of searches among online driver’s ed in the United States moved from 2.3% to 2.5%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Zutobi’s share of searches among online driver’s ed in the United States moved from 7.9% to 8.8%, and its estimated monthly branded searches held steady at 6.6K.

How did search popularity change for United States online driver’s ed in September 2026?

1 change
  1. In September 2026, Zutobi lost share of searches among online driver’s ed in the United States, from 9.6% to 8.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using DriversEd.com’s and Zutobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DriversEd.com

1 branded search term

  • driversed.com

Zutobi

1 branded search term

  • zutobi

How the Brand Demand Index is measured

Other head-to-heads among online driver’s ed

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