How popular isTorchy's Tacos?
In September 2026, people searched for Torchy's Tacos by name about 550,000 times in the United States, an 18.3% decrease from the previous year. These searches made up 2.1% of all United States mexican fast food chain searches, placing Torchy's Tacos seventh out of nine chains. When we asked both ChatGPT and Google AI Overviews about mexican fast food chains, Torchy's Tacos appeared in two of the three answers and was the sixth most recommended of the nine.
Torchy's Tacos is the seventh most searched of 9 competitors and the sixth most recommended in AI answers.
Taco BellShare of searches 52.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Chipotle Mexican GrillShare of searches 28.7%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
QDOBAShare of searches 5.8%Mentioned in 3 of 3 AI answersPlace in AI recommendations 4th
El Pollo LocoShare of searches 3.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Torchy's TacosShare of searches 2.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 6th
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Top mexican fast food chains in ChatGPT and Google AI Overviews
In three ChatGPT questions, Torchy's Tacos was mentioned in two out of three: in two of the three ChatGPT answers. Torchy's Tacos is the sixth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Taco Bell3 of 3Named in 3 of 3 ChatGPT answers
- Chipotle Mexican Grill3 of 3Named in 3 of 3 ChatGPT answers
- QDOBA3 of 3Named in 3 of 3 ChatGPT answers
Del Taco3 of 3Named in 3 of 3 ChatGPT answers- Torchy's Tacos2 of 3Named in 2 of 3 ChatGPT answers
Freebirds World Burrito2 of 3Named in 2 of 3 ChatGPT answers
Moe's Southwest Grill1 of 3Named in 1 of 3 ChatGPT answers
Taco John's1 of 3Named in 1 of 3 ChatGPT answers- El Pollo Loco0 of 3Named in 0 of 3 ChatGPT answers
See every answer about mexican fast food chains
3 answers
Asked ChatGPT
“Which Mexican fast food chain is the best in the US?”
Asked ChatGPT
“What are the best burrito and taco chains in the US?”
Asked ChatGPT
“Where can I get the best fast food burrito in the US?”
Searched Google, AI Overview
“mexican fast food”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“burrito places”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.
Which mexican fast food chains compete with Torchy's Tacos?
Share of searches by month for Taco Bell, Chipotle Mexican Grill, QDOBA, El Pollo Loco, Del Taco, Moe's Southwest Grill, Torchy's Tacos. The figures are in the table below the chart.
View monthly share of searches table
| Month | Taco Bell | Chipotle Mexican Grill | QDOBA | El Pollo Loco | Del Taco | Moe's Southwest Grill | Torchy's Tacos | Taco John's | Freebirds World Burrito |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Nov 2025 | 51.7% | 28.4% | 7% | 3.1% | 3.8% | 1.7% | 2.1% | 1.4% | 0.76% |
| Dec 2025 | 48.9% | 32.9% | 5.4% | 3% | 3.6% | 2% | 2.4% | 1.1% | 0.72% |
| Jan 2026 | 48.5% | 32.6% | 6.5% | 2.9% | 3.6% | 1.6% | 2.4% | 1.1% | 0.72% |
| Feb 2026 | 47.5% | 32% | 6.4% | 3.5% | 3.5% | 1.9% | 2.9% | 1.3% | 0.86% |
| Mar 2026 | 48.1% | 32.3% | 6.5% | 3.5% | 3.5% | 1.9% | 2.4% | 1.1% | 0.71% |
| Apr 2026 | 51.1% | 28.1% | 6.9% | 3.8% | 3.8% | 2.1% | 2.5% | 1.1% | 0.75% |
| May 2026 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Jun 2026 | 51.3% | 28.2% | 6.9% | 3.8% | 3.1% | 2.1% | 2.5% | 1.4% | 0.76% |
| Jul 2026 | 54.4% | 24.5% | 6% | 4% | 4% | 2.2% | 2.7% | 1.5% | 0.8% |
| Aug 2026 | 50.9% | 28% | 6.9% | 3.7% | 3.7% | 2.1% | 2.5% | 1.4% | 0.75% |
| Sep 2026 | 52.2% | 28.7% | 5.8% | 3.8% | 3.2% | 2.1% | 2.1% | 1.4% | 0.63% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.2% | 13.6M | 0% | +1.3 points | |
| 2, held 2nd | 28.7% | 7.5M | 0% | +0.7 points | |
| 3, held 3rd | 5.8% | 1.5M | -18% | -1.1 points | |
| 4, moved from 5th to 4th | 3.8% | 1M | 0% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 3.2% | 823K | -17.7% | -0.6 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 2.1% | 550K | 0% | +0.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 2.1% | 550K | -18.3% | -0.4 pointsmoved from 6th to 7th | |
| 8, held 8th | 1.4% | 368K | 0% | 0 points | |
| 9, held 9th | 0.63% | 165K | -17.9% | -0.1 points |
52.2%
Held 1st. 13.6M estimated branded searches, 0% vs prior month. Share +1.3 points.
28.7%
Held 2nd. 7.5M estimated branded searches, 0% vs prior month. Share +0.7 points.
3.
QDOBA5.8%
Held 3rd. 1.5M estimated branded searches, -18% vs prior month. Share -1.1 points.
3.8%
Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
Del Taco3.2%
Moved from 4th to 5th. 823K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
2.1%
Moved from 7th to 6th. 550K estimated branded searches, 0% vs prior month. Share +0.1 points.
2.1%
Moved from 6th to 7th. 550K estimated branded searches, -18.3% vs prior month. Share -0.4 points.
1.4%
Held 8th. 368K estimated branded searches, 0% vs prior month. Share 0 points.
0.63%
Held 9th. 165K estimated branded searches, -17.9% vs prior month. Share -0.1 points.
Compare popularity between Torchy's Tacos and its closest rivals
- Torchy's Tacos vs El Pollo Loco: compare popularity
- Torchy's Tacos vs Del Taco: compare popularity
- Torchy's Tacos vs Moe's Southwest Grill: compare popularity
- Torchy's Tacos vs Taco John's: compare popularity
- Torchy's Tacos vs Freebirds World Burrito: compare popularity
- Compare Torchy's Tacos with any brand
Every comparison with Torchy's Tacos
8 comparisons
How has branded search demand for Torchy's Tacos changed in the United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Torchy's Tacos in the United States fell from 673K to 550K.
- Across the 12 months ending September 2026, Torchy's Tacos fell from 6th to 7th among mexican fast food chains in the United States.
How did search popularity change for United States mexican fast food chains in September 2026?
6 changes
In September 2026, Taco Bell gained share of searches among mexican fast food chains in the United States, from 50.9% to 52.2%.
In September 2026, Chipotle Mexican Grill gained share of searches among mexican fast food chains in the United States, from 28% to 28.7%.
In September 2026, QDOBA lost share of searches among mexican fast food chains in the United States, from 6.9% to 5.8%.
In September 2026, Del Taco lost share of searches among mexican fast food chains in the United States, from 3.7% to 3.2%.
In September 2026, El Pollo Loco rose from 5th to 4th among mexican fast food chains in the United States.
In September 2026, Moe's Southwest Grill rose from 7th to 6th among mexican fast food chains in the United States.
How are Torchy's Tacos’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Torchy's Tacos’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- torchy's tacos
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