Brandwave

How popular isThe Maids?

In September 2026, people searched for The Maids by name about 49,500 times in the United States, about the same as the previous year. These searches made up 30.9% of all United States maid service searches, placing The Maids second out of five services. When we asked both ChatGPT and Google AI Overviews about maid services, The Maids appeared in all answers and was the third most recommended of the five.

Search and AI answers in September 2026

The Maids is the second most searched of 5 competitors and the third most recommended in AI answers.

  1. Molly MaidShare of searches 30.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  2. The MaidsShare of searches 30.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  3. Merry MaidsShare of searches 16.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  4. The Cleaning AuthorityShare of searches 13.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. MaidProShare of searches 7.5%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top maid services in ChatGPT and Google AI Overviews

In three ChatGPT questions, The Maids appeared in all three answers. The Maids is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Merry Maids1st
  2. Molly Maid2nd
  3. The Maids3rd
  4. MaidPro4th
  5. The Cleaning Authority–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about maid services

3 answers

  • Asked ChatGPT

    “Which maid service should I use in the US?”

    1. 1Molly Maid
    2. 2The Maids
    3. 3Merry Maids

  • Asked ChatGPT

    “What are the best house cleaning companies in the US?”

    1. 1Merry Maids
    2. 2The Maids
    3. 3Molly Maid
    4. 4MaidPro

  • Asked ChatGPT

    “What's the best maid service in the US for a recurring weekly clean?”

    1. 1Merry Maids
    2. 2Molly Maid
    3. 3The Maids

  • Searched Google, AI Overview

    “house cleaning service”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “maid service”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Which maid services compete with The Maids?

The Maids against maid services in the United States, by month

Share of searches by month for Molly Maid, The Maids, Merry Maids, The Cleaning Authority, MaidPro. The figures are in the table below the chart.

View monthly share of searches table
MonthMolly MaidThe MaidsMerry MaidsThe Cleaning AuthorityMaidPro
Oct 202533.2%27.2%18.2%14.9%6.6%
Nov 202532.7%26.8%17.9%14.7%8%
Dec 202528.9%35.3%15.8%13%7.1%
Jan 202626.8%40%14.7%12%6.5%
Feb 202627.5%41.1%12.3%12.3%6.7%
Mar 202627.7%33.8%15.1%15.1%8.3%
Apr 202628.4%34.8%15.6%12.8%8.5%
May 202630.9%30.9%16.9%13.8%7.5%
Jun 202630.3%30.3%16.6%13.6%9.1%
Jul 202630.9%30.9%16.9%13.8%7.5%
Aug 202628.9%35.3%15.8%13%7.1%
Sep 202630.9%30.9%16.9%13.8%7.5%

  1. 1.Molly Maid

    30.9%

    Moved from 2nd to 1st. 49.5K estimated branded searches, 0% vs prior month. Share +2 points.

  2. 2.The Maids

    30.9%

    Moved from 1st to 2nd. 49.5K estimated branded searches, -18.2% vs prior month. Share -4.4 points.

  3. 3.Merry Maids

    16.9%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.The Cleaning Authority

    13.8%

    Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share +0.9 points.

  5. 5.MaidPro

    7.5%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.5 points.

Compare popularity between The Maids and its closest rivals

Every comparison with The Maids

4 comparisons

How has branded search demand for The Maids changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for The Maids in the United States held steady at 49.5K.
  • Across the 12 months ending September 2026, The Maids’ share of searches among maid services in the United States increased from 27.2% to 30.9%.
  • Across the 12 months ending September 2026, The Maids’ share of searches among maid services in the United States peaked at 41.1% in February 2026 and was lowest at 26.8% in November 2025.

How did search popularity change for United States maid services in September 2026?

4 changes

  1. In September 2026, Molly Maid overtook The Maids to become the leader among maid services in the United States, with 30.9% of the searches.

  2. In September 2026, Merry Maids gained share of searches among maid services in the United States, from 15.8% to 16.9%.

  3. In September 2026, The Cleaning Authority gained share of searches among maid services in the United States, from 13% to 13.8%.

  4. In September 2026, The Maids lost share of searches among maid services in the United States, from 35.3% to 30.9%.

How are The Maids’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using The Maids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • the maids

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How the Brand Demand Index is measured

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