How popular isSour Patch Kids?
In September 2026, people searched for Sour Patch Kids by name about 135,000 times in the United States, an 18.2% decrease from the previous year. These searches made up 26.1% of all United States candy brand searches, placing Sour Patch Kids second out of eight brands. When we asked both ChatGPT and Google AI Overviews about candy brands, Sour Patch Kids appeared in three of the four answers and was the second most recommended of the eight.
Sour Patch Kids is the second most searched of 8 competitors and the second most recommended in AI answers.
SkittlesShare of searches 31.9%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
Sour Patch KidsShare of searches 26.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
TwizzlersShare of searches 11.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Swedish FishShare of searches 9.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 6th
HariboShare of searches 7.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
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Top candy brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Sour Patch Kids was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Sour Patch Kids is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Haribo1st
- Sour Patch Kids2nd
Trolli3rd
Nerds4th- Skittles5th
- Swedish Fish6th
- Twizzlers–
Starburst–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sour Patch Kids3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Haribo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Skittles2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nerds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Trolli2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Swedish Fish1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Twizzlers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Starburst0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about candy brands
4 answers
Asked ChatGPT
“What's the best candy to buy?”
Asked ChatGPT
“Which gummy candy brand is the best?”
Asked ChatGPT
“What's the most popular sour candy?”
Searched Google, AI Overview
“candy brands”
Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.
Which candy brands compete with Sour Patch Kids?
Share of searches by month for Skittles, Sour Patch Kids, Twizzlers, Swedish Fish, Haribo, Nerds, Trolli, Starburst. The figures are in the table below the chart.
View monthly share of searches table
| Month | Skittles | Sour Patch Kids | Twizzlers | Swedish Fish | Haribo | Nerds | Trolli | Starburst |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 29.6% | 24.3% | 13.3% | 8.9% | 7.3% | 7.3% | 6% | 3.3% |
| Nov 2025 | 28.4% | 23.2% | 15.6% | 8.5% | 8.5% | 7% | 5.7% | 3.1% |
| Dec 2025 | 27.2% | 27.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 3% |
| Jan 2026 | 27.6% | 27.6% | 12.4% | 8.3% | 8.3% | 6.8% | 5.5% | 3.7% |
| Feb 2026 | 31.9% | 26.1% | 11.7% | 7.8% | 7.8% | 6.4% | 5.2% | 2.9% |
| Mar 2026 | 31.4% | 25.7% | 11.5% | 9.4% | 7.7% | 6.3% | 5.2% | 2.8% |
| Apr 2026 | 27.2% | 27.2% | 12.2% | 10% | 8.2% | 6.7% | 5.5% | 3% |
| May 2026 | 27.1% | 27.1% | 12.1% | 9.9% | 8.1% | 6.6% | 6.6% | 2.4% |
| Jun 2026 | 28.7% | 23.6% | 12.9% | 10.6% | 8.6% | 7.1% | 5.8% | 2.6% |
| Jul 2026 | 25.3% | 25.3% | 13.9% | 11.3% | 9.3% | 7.6% | 5.1% | 2.3% |
| Aug 2026 | 30.1% | 24.6% | 13.5% | 9% | 9% | 5% | 6.1% | 2.7% |
| Sep 2026 | 31.9% | 26.1% | 11.7% | 9.6% | 7.8% | 5.2% | 5.2% | 2.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.9% | 165K | +22.2% | +1.8 points | |
| 2, held 2nd | 26.1% | 135K | +22.7% | +1.6 points | |
| 3, held 3rd | 11.7% | 60.5K | 0% | -1.8 points | |
| 4, moved from 5th to 4th | 9.6% | 49.5K | +22.2% | +0.5 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 7.8% | 40.5K | 0% | -1.2 pointsmoved from 4th to 5th | |
| 6, moved from 7th to 6th | 5.2% | 27.1K | +22.1% | +0.3 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.2% | 27.1K | 0% | -0.8 pointsmoved from 6th to 7th | |
| 8, held 8th | 2.3% | 12.1K | 0% | -0.4 points |
1.
Skittles31.9%
Held 1st. 165K estimated branded searches, +22.2% vs prior month. Share +1.8 points.
26.1%
Held 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.6 points.
11.7%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share -1.8 points.
9.6%
Moved from 5th to 4th. 49.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.
5.
Haribo7.8%
Moved from 4th to 5th. 40.5K estimated branded searches, 0% vs prior month. Share -1.2 points.
6.
Nerds5.2%
Moved from 7th to 6th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.3 points.
7.
Trolli5.2%
Moved from 6th to 7th. 27.1K estimated branded searches, 0% vs prior month. Share -0.8 points.
2.3%
Held 8th. 12.1K estimated branded searches, 0% vs prior month. Share -0.4 points.
Compare popularity between Sour Patch Kids and its closest rivals
Every comparison with Sour Patch Kids
7 comparisons
How has branded search demand for Sour Patch Kids changed in the United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Sour Patch Kids in the United States fell from 165K to 135K.
- Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among candy brands in the United States increased from 24.3% to 26.1%.
- Across the 12 months ending September 2026, Sour Patch Kids’ share of searches among candy brands in the United States peaked at 27.6% in January 2026 and was lowest at 23.2% in November 2025.
How did search popularity change for United States candy brands in September 2026?
6 changes
In September 2026, Swedish Fish overtook Haribo to rank 4th among candy brands in the United States, with 9.6% of the searches.
In September 2026, Skittles gained share of searches among candy brands in the United States, from 30.1% to 31.9%.
In September 2026, Sour Patch Kids gained share of searches among candy brands in the United States, from 24.6% to 26.1%.
In September 2026, Twizzlers lost share of searches among candy brands in the United States, from 13.5% to 11.7%.
In September 2026, Haribo lost share of searches among candy brands in the United States, from 9% to 7.8%.
In September 2026, Trolli lost share of searches among candy brands in the United States, from 6.1% to 5.2%.
How are Sour Patch Kids’ branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Sour Patch Kids’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sour patch kids
Who owns Sour Patch Kids?
Sour Patch Kids is owned by 
Mondelez International. Brandwave also tracks 
Oreo, 
Hu, Nutter Butter and Swedish Fish, owned by the same company, in the United States.
Do you work for Sour Patch Kids? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Sour Patch Kids your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.