Brandwave

Sour Patch Kids vs Trolli:Which is more popular?

In September 2026, Sour Patch Kids had more branded searches than Trolli among candy brands in the United States. Sour Patch Kids had about 135,000 branded searches, while Trolli had 27,100. Sour Patch Kids made up 26.1% of all candy brand searches we track, and Trolli accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about candy brands, Sour Patch Kids appeared in three of the four answers and Trolli in two. Sour Patch Kids was mentioned before Trolli in two out of three answers.

Among candy brands in the United States in September 2026

Who do people search for more?

Sour Patch Kids, about 5 searches for every 1 for Trolli

Sour Patch Kids 135K searchesTrolli 27.1K searches

Who does AI mention more?

Sour Patch Kids, mentioned in 3 of 4 answers, Trolli in 2

Sour Patch Kids in 3 of 4Trolli in 2 of 4

Who does AI recommend more?

Sour Patch Kids, named ahead of Trolli in 2 of 3 answers

Sour Patch Kids first in 2Trolli first in 1

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Top candy brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Sour Patch Kids was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Trolli was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Sour Patch Kids was listed before Trolli in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haribo1st
  2. Sour Patch Kids2nd
  3. Trolli3rd
  4. Nerds4th
  5. Skittles5th
  6. Swedish Fish6th
  7. Twizzlers–
  8. Starburst–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sour Patch Kids3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Haribo3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Skittles2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nerds2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Trolli2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Swedish Fish1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Twizzlers0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Starburst0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about candy brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 27, 2026.

Is Sour Patch Kids or Trolli more popular in search?

This chart shows how often people search Google for Sour Patch Kids and Trolli by name. Each line represents a brand's share of searches for all eight candy brands we track, month by month, from searches in United States.

Sour Patch Kids and Trolli among candy brands in the United States, by month

Share of searches by month for Sour Patch Kids, Trolli. The figures are in the table below the chart.

View monthly share of searches table
MonthSkittlesSour Patch KidsTwizzlersSwedish FishHariboNerdsTrolliStarburst
Oct 202529.6%24.3%13.3%8.9%7.3%7.3%6%3.3%
Nov 202528.4%23.2%15.6%8.5%8.5%7%5.7%3.1%
Dec 202527.2%27.2%12.2%10%8.2%6.7%5.5%3%
Jan 202627.6%27.6%12.4%8.3%8.3%6.8%5.5%3.7%
Feb 202631.9%26.1%11.7%7.8%7.8%6.4%5.2%2.9%
Mar 202631.4%25.7%11.5%9.4%7.7%6.3%5.2%2.8%
Apr 202627.2%27.2%12.2%10%8.2%6.7%5.5%3%
May 202627.1%27.1%12.1%9.9%8.1%6.6%6.6%2.4%
Jun 202628.7%23.6%12.9%10.6%8.6%7.1%5.8%2.6%
Jul 202625.3%25.3%13.9%11.3%9.3%7.6%5.1%2.3%
Aug 202630.1%24.6%13.5%9%9%5%6.1%2.7%
Sep 202631.9%26.1%11.7%9.6%7.8%5.2%5.2%2.3%

How has the Sour Patch Kids and Trolli comparison changed over the last 12 months?

3 findings

How did search popularity change for United States candy brands in September 2026?

2 changes
  1. In September 2026, Sour Patch Kids gained share of searches among candy brands in the United States, from 24.6% to 26.1%.

  2. In September 2026, Trolli lost share of searches among candy brands in the United States, from 6.1% to 5.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Sour Patch Kids’ and Trolli’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Sour Patch Kids

1 branded search term

  • sour patch kids

Trolli

1 branded search term

  • trolli

How the Brand Demand Index is measured

Other head-to-heads among candy brands

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