How popular isPapyrus in search?
In September 2026, there were an estimated 3.6K branded searches for Papyrus in United States which is down 18.2% over the last 12 months. Papyrus holds 5.7% estimated Share of Search among United States greeting cards and is ranked 3rd of 3 competitors for search popularity.
American Greetings78.6%
Hallmark15.7%
Papyrus5.7%
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Which greeting cards compete with Papyrus?
Share of Search by month for American Greetings, Hallmark, Papyrus. The figures are in the table below the chart.
View monthly share of search table
| Month | American Greetings | Hallmark | Papyrus |
|---|---|---|---|
| Oct 2025 | 75.9% | 18.6% | 5.5% |
| Nov 2025 | 75.9% | 18.6% | 5.5% |
| Dec 2025 | 75.9% | 18.6% | 5.5% |
| Jan 2026 | 76.7% | 18.8% | 4.6% |
| Feb 2026 | 76.7% | 18.8% | 4.6% |
| Mar 2026 | 80.1% | 16% | 3.8% |
| Apr 2026 | 76.7% | 18.8% | 4.6% |
| May 2026 | 79.4% | 15.9% | 4.7% |
| Jun 2026 | 79.4% | 15.9% | 4.7% |
| Jul 2026 | 79.5% | 15.9% | 4.7% |
| Aug 2026 | 78.6% | 15.7% | 5.7% |
| Sep 2026 | 78.6% | 15.7% | 5.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.6% | 49.5K | 0% | 0 points | |
| 2, held 2nd | 15.7% | 9.9K | 0% | 0 points | |
| 3, held 3rd | 5.7% | 3.6K | 0% | 0 points |
Compare search popularity between Papyrus and its closest rivals
Every comparison with Papyrus
2 comparisons
How has branded search demand for Papyrus changed in United States over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Papyrus in United States fell from 4.4K to 3.6K.
- Across the 12 months ending September 2026, Papyrus’ estimated Share of Search among greeting cards in United States peaked at 5.7% in August 2026 and was lowest at 3.8% in March 2026.
How did search popularity change for United States greeting cards in September 2026?
3 changes
Estimated monthly branded searches for Hallmark in United States fell 33.1% over 12 measured months, from 14.8K to 9.9K in September 2026.
Estimated monthly branded searches for American Greetings in United States fell 18.2% over 12 measured months, from 60.5K to 49.5K in September 2026.
Estimated monthly branded searches for Papyrus in United States fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
How is Papyrus measured?
Brandwave collects information about searches that people make online using Papyrus’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- papyrus cards
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