Brandwave

How popular isNAPA Auto Parts in search?

In September 2026, there were an estimated 1.2M branded searches for NAPA Auto Parts in United States which is down 18.7% over the last 12 months. NAPA Auto Parts holds 7.6% estimated Share of Search among United States auto parts retailers and is ranked 4th of 4 competitors for search popularity.

Share of Search, September 2026
  1. AutoZone46.3%
  2. O'Reilly Auto Parts25.3%
  3. Advance Auto Parts20.8%
  4. NAPA Auto Parts7.6%
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Which auto parts retailers compete with NAPA Auto Parts?

NAPA Auto Parts against auto parts retailers in United States, by month

Share of Search by month for AutoZone, O'Reilly Auto Parts, Advance Auto Parts, NAPA Auto Parts. The figures are in the table below the chart.

View monthly share of search table
MonthAutoZoneO'Reilly Auto PartsAdvance Auto PartsNAPA Auto Parts
Oct 202552.7%19.3%19.3%8.7%
Nov 202553.6%19.6%19.6%7.2%
Dec 202553.6%19.6%19.6%7.2%
Jan 202653.6%19.6%19.6%7.2%
Feb 202650.6%22.7%18.5%8.2%
Mar 202651.3%23%18.8%6.9%
Apr 202646.3%25.3%20.8%7.6%
May 202646.3%25.3%20.8%7.6%
Jun 202646.3%25.3%20.8%7.6%
Jul 202646.3%25.3%20.8%7.6%
Aug 202651.3%23%18.8%6.9%
Sep 202646.3%25.3%20.8%7.6%

  1. 1.AutoZone

    46.3%

    Held 1st. 7.5M estimated branded searches, -18.2% vs prior month. Share -5 points.

  2. 2.O'Reilly Auto Parts

    25.3%

    Held 2nd. 4.1M estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Advance Auto Parts

    20.8%

    Held 3rd. 3.4M estimated branded searches, 0% vs prior month. Share +1.9 points.

  4. 4.NAPA Auto Parts

    7.6%

    Held 4th. 1.2M estimated branded searches, 0% vs prior month. Share +0.7 points.

Compare search popularity between NAPA Auto Parts and its closest rivals

Every comparison with NAPA Auto Parts

How has branded search demand for NAPA Auto Parts changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for NAPA Auto Parts in United States fell from 1.5M to 1.2M.
  • Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States decreased from 8.7% to 7.6%.
  • Across the 12 months ending September 2026, NAPA Auto Parts’ estimated Share of Search among auto parts retailers in United States peaked at 8.7% in October 2025 and was lowest at 6.9% in March 2026.

How did search popularity change for United States auto parts retailers in September 2026?

  1. In September 2026, O'Reilly Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 23% to 25.3%.

  2. In September 2026, Advance Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 18.8% to 20.8%.

  3. In September 2026, NAPA Auto Parts gained estimated Share of Search among auto parts retailers in United States, from 6.9% to 7.6%.

  4. In September 2026, AutoZone lost estimated Share of Search among auto parts retailers in United States, from 51.3% to 46.3%.

How is NAPA Auto Parts measured?

Brandwave collects information about searches that people make online using NAPA Auto Parts’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • napa auto parts

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How the Brand Demand Index is measured

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