Brandwave

How popular isMitchell 1 in search?

In September 2026, people searched for Mitchell 1 by name about 9,900 times in the United States, an 18.2% decrease from the previous year. These searches made up 13.1% of all United States auto repair shop software searches, placing Mitchell 1 third out of nine brands.

Share of searches, September 2026
  1. Tekmetric53.8%
  2. Shopmonkey21.9%
  3. Mitchell 113.1%
  4. AutoLeap4.6%
  5. Shop Boss3.2%
  6. Shop-Ware1.7%
  7. R.O. Writer0.64%
  8. Torque3600.52%
  9. ARI0.46%
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Which auto repair shop software compete with Mitchell 1?

Mitchell 1 against auto repair shop software in the United States, by month

Share of searches by month for Tekmetric, Shopmonkey, Mitchell 1, AutoLeap, Shop Boss. The figures are in the table below the chart.

View monthly share of searches table
MonthTekmetricShopmonkeyMitchell 1AutoLeapShop BossShop-WareR.O. WriterTorque360ARI
Oct 202545.4%22.7%16.6%7%4%2.2%0.81%0.66%0.6%
Nov 202546.5%23.2%13.9%7.2%5.1%2.2%0.67%0.67%0.52%
Dec 202548.2%22.3%14.4%7.3%3.5%2.3%0.7%0.7%0.52%
Jan 202651.2%20.9%15.3%5.3%3.7%2%0.61%0.61%0.37%
Feb 202653.3%21.7%13%5.5%3.2%1.7%0.63%0.63%0.37%
Mar 202649.8%23%14.9%5.2%3.6%2%0.73%0.48%0.41%
Apr 202649.7%22.9%14.8%5.3%3.6%2%0.72%0.59%0.4%
May 202652.3%24.1%12.8%4.5%3.1%1.7%0.62%0.62%0.34%
Jun 202652%24%12.7%4.5%3.7%1.7%0.62%0.5%0.36%
Jul 202652.4%24.2%12.8%4.5%3.1%1.7%0.5%0.5%0.36%
Aug 202653.3%21.7%13%5.7%3.2%1.7%0.63%0.42%0.39%
Sep 202653.8%21.9%13.1%4.6%3.2%1.7%0.64%0.52%0.46%
  1. 1.Tekmetric

    53.8%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Shopmonkey

    21.9%

    Held 2nd. 16.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Mitchell 1

    13.1%

    Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.AutoLeap

    4.6%

    Held 4th. 3.5K estimated branded searches, -19.2% vs prior month. Share -1 points.

  5. 5.Shop Boss

    3.2%

    Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Shop-Ware

    1.7%

    Held 6th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

  7. Held 7th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Torque360

    0.52%

    Held 8th. 390 estimated branded searches, +21.9% vs prior month. Share +0.1 points.

  9. 9.ARI

    0.46%

    Held 9th. 350 estimated branded searches, +16.7% vs prior month. Share +0.1 points.

Compare search popularity between Mitchell 1 and its closest rivals

Every comparison with Mitchell 1

8 comparisons

How has branded search demand for Mitchell 1 changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mitchell 1 in the United States fell from 12.1K to 9.9K.
  • Across the 12 months ending September 2026, Mitchell 1’s share of searches among auto repair shop software in the United States decreased from 16.6% to 13.1%.
  • Across the 12 months ending September 2026, Mitchell 1’s share of searches among auto repair shop software in the United States peaked at 16.6% in October 2025 and was lowest at 12.7% in June 2026.

How did search popularity change for United States auto repair shop software in September 2026?

6 changes
  1. In September 2026, Tekmetric gained share of searches among auto repair shop software in the United States, from 53.3% to 53.8%.

  2. In September 2026, AutoLeap lost share of searches among auto repair shop software in the United States, from 5.7% to 4.6%.

  3. Estimated monthly branded searches for ARI in the United States fell 20.5% over 12 measured months, from 440 to 350 in September 2026.

  4. Estimated monthly branded searches for Shop-Ware in the United States fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

  5. Estimated monthly branded searches for Torque360 in the United States fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

  6. Estimated monthly branded searches for R.O. Writer in the United States fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

How are Mitchell 1’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mitchell 1’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mitchell 1

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How the Brand Demand Index is measured

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Is Mitchell 1 your brand?

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