Brandwave

Mitchell 1 vs R.O. Writer:Which is more popular?

In September 2026, Mitchell 1 had more branded searches than R.O. Writer among auto repair shop software in the United States. Mitchell 1 had about 9,900 branded searches, while R.O. Writer had 480. Mitchell 1 made up 13.1% of all auto repair shop software searches we track, and R.O. Writer accounted for 0.64%. When we asked ChatGPT and Google AI Overviews about auto repair shop software, Mitchell 1 appeared in four of the five answers and R.O. Writer in none.

Among auto repair shop software in the United States in September 2026

Who do people search for more?

Mitchell 1, about 21 searches for every 1 for R.O. Writer

Mitchell 1 9.9K searchesR.O. Writer 480 searches

Who does AI mention more?

Mitchell 1, mentioned in 4 of 5 answers, R.O. Writer in 0

Mitchell 1 in 4 of 5R.O. Writer in 0 of 5

Who does AI recommend more?

Mitchell 1, the only one of the two named

Mitchell 1 first in 4R.O. Writer never named

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Top auto repair shop software in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mitchell 1 was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. R.O. Writer did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shopmonkey1st
  2. Tekmetric2nd
  3. AutoLeap3rd
  4. ARI4th
  5. Shop-Ware5th
  6. Mitchell 16th
  7. Shop Boss–
  8. R.O. Writer–
  9. Torque360–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tekmetric5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shopmonkey5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mitchell 14 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AutoLeap4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARI4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shop-Ware2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Shop Boss0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • R.O. Writer0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Torque3600 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about auto repair shop software

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 22, 2026.

Is Mitchell 1 or R.O. Writer more popular in search?

This chart shows how often people search Google for Mitchell 1 and R.O. Writer by name. Each line represents a brand's share of searches for all nine auto repair shop software we track, month by month, from searches in United States.

Mitchell 1 and R.O. Writer among auto repair shop software in the United States, by month

Share of searches by month for Mitchell 1, R.O. Writer. The figures are in the table below the chart.

View monthly share of searches table
MonthTekmetricShopmonkeyMitchell 1AutoLeapShop BossShop-WareR.O. WriterTorque360ARI
Oct 202545.4%22.7%16.6%7%4%2.2%0.81%0.66%0.6%
Nov 202546.5%23.2%13.9%7.2%5.1%2.2%0.67%0.67%0.52%
Dec 202548.2%22.3%14.4%7.3%3.5%2.3%0.7%0.7%0.52%
Jan 202651.2%20.9%15.3%5.3%3.7%2%0.61%0.61%0.37%
Feb 202653.3%21.7%13%5.5%3.2%1.7%0.63%0.63%0.37%
Mar 202649.8%23%14.9%5.2%3.6%2%0.73%0.48%0.41%
Apr 202649.7%22.9%14.8%5.3%3.6%2%0.72%0.59%0.4%
May 202652.3%24.1%12.8%4.5%3.1%1.7%0.62%0.62%0.34%
Jun 202652%24%12.7%4.5%3.7%1.7%0.62%0.5%0.36%
Jul 202652.4%24.2%12.8%4.5%3.1%1.7%0.5%0.5%0.36%
Aug 202653.3%21.7%13%5.7%3.2%1.7%0.63%0.42%0.39%
Sep 202653.8%21.9%13.1%4.6%3.2%1.7%0.64%0.52%0.46%

How has the Mitchell 1 and R.O. Writer comparison changed over the last 12 months?

3 findings

How did search popularity change for United States auto repair shop software in September 2026?

2 changes

  1. Estimated monthly branded searches for R.O. Writer in the United States fell 18.6% over 12 measured months, from 590 to 480 in September 2026.

  2. Estimated monthly branded searches for Mitchell 1 in the United States fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Mitchell 1’s and R.O. Writer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Mitchell 1

1 branded search term

  • mitchell 1

R.O. Writer

1 branded search term

  • ro writer

How the Brand Demand Index is measured

Other head-to-heads among auto repair shop software

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