Brandwave

How popular isLender's in search?

In September 2026, there were an estimated 18.1K branded searches for Lender's in United States which is up 49.6% over the last 12 months. Lender's holds 1.4% estimated Share of Search among United States bagels and is ranked 4th of 6 competitors for search popularity.

Share of Search, September 2026
  1. Einstein Bros82.9%
  2. Thomas'8.4%
  3. Bruegger's5.6%
  4. Lender's1.4%
  5. Sara Lee1.1%
  6. New York Bakery0.62%
Lender's website (opens in a new tab)

Follow Lender's and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which bagels compete with Lender's?

Lender's against bagels in United States, by month

Share of Search by month for Einstein Bros, Thomas', Bruegger's, Lender's. The figures are in the table below the chart.

View monthly share of search table
MonthEinstein BrosThomas'Bruegger'sLender'sSara LeeNew York Bakery
Oct 202581.9%10%4.4%1.1%1.7%0.91%
Nov 202581.6%10%4.4%1.1%2%0.9%
Dec 202580.7%12.3%3.6%1.1%1.4%0.91%
Jan 202681.1%12.2%3%1.1%1.6%0.9%
Feb 202683%10.2%3.3%1.1%1.7%0.75%
Mar 202681%9.8%5.9%1.3%1.3%0.72%
Apr 202679.8%9.8%6.6%1.3%1.6%0.88%
May 202682.6%8.3%6.3%0.92%1.1%0.75%
Jun 202682.3%8.3%6.2%1.1%1.4%0.75%
Jul 202679.5%9.8%7.3%1.6%1.1%0.72%
Aug 202682.1%8.3%6.2%1.4%1.4%0.61%
Sep 202682.9%8.4%5.6%1.4%1.1%0.62%

  1. 1.Einstein Bros

    82.9%

    Held 1st. 1.1M estimated branded searches, 0% vs prior month. Share +0.8 points.

  2. 2.Thomas'

    8.4%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Bruegger's

    5.6%

    Held 3rd. 73.6K estimated branded searches, -10.9% vs prior month. Share -0.6 points.

  4. 4.Lender's

    1.4%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Sara Lee

    1.1%

    Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  6. 6.New York Bakery

    0.62%

    Held 6th. 8.2K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Lender's and its closest rivals

Every comparison with Lender's

How has branded search demand for Lender's changed in United States over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Lender's in United States rose from 12.1K to 18.1K.
  • Across the 12 months ending September 2026, Lender's rose from 5th to 4th among bagels in United States.

How did search popularity change for United States bagels in September 2026?

  1. In September 2026, Einstein Bros gained estimated Share of Search among bagels in United States, from 82.1% to 82.9%.

  2. In September 2026, Bruegger's lost estimated Share of Search among bagels in United States, from 6.2% to 5.6%.

  3. Estimated monthly branded searches for Lender's in United States rose 49.6% over 12 measured months, from 12.1K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Sara Lee in United States fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

  5. Estimated monthly branded searches for New York Bakery in United States fell 17.9% over 12 measured months, from 9.9K to 8.2K in September 2026.

How is Lender's measured?

Brandwave collects information about searches that people make online using Lender's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • lender's

Do you work for Lender's? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lender's your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free