How popular isInstacart in search?
In September 2026, there were an estimated 1.8M branded searches for Instacart in United States which held steady over the last 12 months. Instacart holds 87.7% estimated Share of Search among United States grocery delivery apps and is ranked 1st of 3 competitors for search popularity.
Instacart87.7%
Amazon Fresh7.9%
Walmart Grocery4.3%
Follow Instacart and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which grocery delivery apps compete with Instacart?
Share of Search by month for Instacart, Amazon Fresh, Walmart Grocery. The figures are in the table below the chart.
View monthly share of search table
| Month | Instacart | Amazon Fresh | Walmart Grocery |
|---|---|---|---|
| Oct 2025 | 66.2% | 29.8% | 4% |
| Nov 2025 | 66.2% | 29.8% | 4% |
| Dec 2025 | 70% | 25.7% | 4.2% |
| Jan 2026 | 62.7% | 34.2% | 3.1% |
| Feb 2026 | 77.2% | 19% | 3.8% |
| Mar 2026 | 81.7% | 13.4% | 4.9% |
| Apr 2026 | 85.5% | 9.4% | 5.1% |
| May 2026 | 87.7% | 7.9% | 4.3% |
| Jun 2026 | 87.7% | 7.9% | 4.3% |
| Jul 2026 | 89% | 6.6% | 4.4% |
| Aug 2026 | 87.7% | 7.9% | 4.3% |
| Sep 2026 | 87.7% | 7.9% | 4.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 87.7% | 1.8M | 0% | 0 points | |
| 2, held 2nd | 7.9% | 165K | 0% | 0 points | |
| 3, held 3rd | 4.3% | 90.5K | 0% | 0 points |
87.7%
Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.
7.9%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.3%
Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Instacart and its closest rivals
Every comparison with Instacart
2 comparisons
How has branded search demand for Instacart changed in United States over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Instacart in United States held steady at 1.8M.
- Across the 12 months ending September 2026, Instacart’s estimated Share of Search among grocery delivery apps in United States increased from 66.2% to 87.7%.
- Across the 12 months ending September 2026, Instacart’s estimated Share of Search among grocery delivery apps in United States peaked at 89% in July 2026 and was lowest at 62.7% in January 2026.
How did search popularity change for United States grocery delivery apps in September 2026?
2 changes
Estimated monthly branded searches for Amazon Fresh in United States fell 80% over 12 measured months, from 823K to 165K in September 2026.
Estimated monthly branded searches for Walmart Grocery in United States fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How is Instacart measured?
Brandwave collects information about searches that people make online using Instacart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- instacart
Do you work for Instacart? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Instacart your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.