Brandwave

How popular isH Mart?

In September 2026, people searched for H Mart by name about 1.5 million times in the United States, an 18% decrease from the previous year. These searches made up 52.6% of all United States Asian grocery store searches, placing H Mart first out of nine stores. When we asked both ChatGPT and Google AI Overviews about Asian grocery stores, H Mart appeared in two of the three answers and was the joint second most recommended of the nine.

Search and AI answers in September 2026

H Mart is the most searched of 9 competitors and the joint second most recommended in AI answers.

  1. H MartShare of searches 52.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  2. Patel BrothersShare of searches 28.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
  3. Seafood CityShare of searches 5.8%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  4. 99 Ranch MarketShare of searches 3.9%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
  5. Zion MarketShare of searches 3.9%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+4 more

H Mart website (opens in a new tab)

Follow H Mart and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top Asian grocery stores in ChatGPT and Google AI Overviews

In three ChatGPT questions, H Mart was mentioned in two out of three: in two of the three ChatGPT answers. H Mart is the joint second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Mitsuwa Marketplace1st
  2. H Mart2nd
  3. Weee!2nd
  4. 99 Ranch Market4th
  5. Seafood City5th
  6. Patel Brothers6th
  7. Zion Market–
  8. Lotte Plaza Market–
  9. Uwajimaya–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Asian grocery stores

3 answers

  • Asked ChatGPT

    “What's the best Asian supermarket chain in the US?”

    1. 1H Mart
    2. 299 Ranch Market
    3. 3Mitsuwa Marketplace
    4. 4Seafood City
    5. 5Patel Brothers

  • Asked ChatGPT

    “Where's the best place to buy Korean and Japanese groceries?”

    1. 1Mitsuwa Marketplace
    2. 2Weee!

  • Asked ChatGPT

    “Is there a good Asian grocery delivery service?”

    1. 1Weee!
    2. 2H Mart

  • Searched Google, AI Overview

    “asian market near me”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “asian supermarket near me”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.

Which Asian grocery stores compete with H Mart?

H Mart against Asian grocery stores in the United States, by month

Share of searches by month for H Mart, Patel Brothers, Seafood City, 99 Ranch Market, Zion Market. The figures are in the table below the chart.

View monthly share of searches table
MonthH MartPatel BrothersSeafood City99 Ranch MarketZion MarketMitsuwa MarketplaceLotte Plaza MarketUwajimayaWeee!
Oct 202556.4%25.3%4.2%4.2%3.4%2.3%1.5%2.3%0.51%
Nov 202561.2%22.5%3.7%3.7%3%2%1.4%2%0.46%
Dec 202559.5%21.9%4.4%4.4%2.9%2.4%1.6%2.4%0.54%
Jan 202662.5%18.8%3.8%4.6%3.1%2.1%2.5%2.1%0.69%
Feb 202659.4%21.9%3.6%4.4%2.9%2%3.6%1.6%0.65%
Mar 202663.5%19.1%3.8%3.8%3.1%1.7%3.1%1.4%0.47%
Apr 202654.9%24.6%4.9%4%4%2.2%3.3%1.5%0.51%
May 202653%29.1%4.8%3.9%3.9%2.1%1.4%1.4%0.41%
Jun 202653%29.1%4.8%3.9%3.9%2.1%1.4%1.4%0.42%
Jul 202652.4%28.7%5.8%3.8%3.8%2.1%1.4%1.4%0.49%
Aug 202650.5%27.7%8.3%4.5%3.7%2%1.4%1.4%0.56%
Sep 202652.6%28.9%5.8%3.9%3.9%1.7%1.4%1.4%0.49%

  1. 1.H Mart

    52.6%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share +2.1 points.

  2. 2.Patel Brothers

    28.9%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +1.2 points.

  3. 3.Seafood City

    5.8%

    Held 3rd. 165K estimated branded searches, -32.9% vs prior month. Share -2.5 points.

  4. 4.99 Ranch Market

    3.9%

    Held 4th. 110K estimated branded searches, -18.5% vs prior month. Share -0.7 points.

  5. 5.Zion Market

    3.9%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Mitsuwa Marketplace

    1.7%

    Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  7. 7.Lotte Plaza Market

    1.4%

    Held 7th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.Uwajimaya

    1.4%

    Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  9. 9.Weee!

    0.49%

    Held 9th. 14K estimated branded searches, -16.2% vs prior month. Share -0.1 points.

Compare popularity between H Mart and its closest rivals

Every comparison with H Mart

8 comparisons

How has branded search demand for H Mart changed in the United States over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for H Mart in the United States fell from 1.8M to 1.5M.
  • Across the 12 months ending September 2026, H Mart’s share of searches among Asian grocery stores in the United States decreased from 56.4% to 52.6%.
  • Across the 12 months ending September 2026, H Mart’s share of searches among Asian grocery stores in the United States peaked at 63.5% in March 2026 and was lowest at 50.5% in August 2026.

How did search popularity change for United States Asian grocery stores in September 2026?

6 changes

  1. In September 2026, H Mart gained share of searches among Asian grocery stores in the United States, from 50.5% to 52.6%.

  2. In September 2026, Patel Brothers gained share of searches among Asian grocery stores in the United States, from 27.7% to 28.9%.

  3. In September 2026, Seafood City lost share of searches among Asian grocery stores in the United States, from 8.3% to 5.8%.

  4. In September 2026, 99 Ranch Market lost share of searches among Asian grocery stores in the United States, from 4.5% to 3.9%.

  5. Estimated monthly branded searches for Uwajimaya in the United States fell 45.3% over 12 measured months, from 74K to 40.5K in September 2026.

  6. Estimated monthly branded searches for Mitsuwa Marketplace in the United States fell 33.1% over 12 measured months, from 74K to 49.5K in September 2026.

How are H Mart’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using H Mart’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • h mart

Do you work for H Mart? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is H Mart your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free