H Mart vs Seafood City:Which is more popular?
In September 2026, H Mart had more branded searches than Seafood City among Asian grocery stores in the United States. H Mart had about 1.5 million branded searches, while Seafood City had 165,000. H Mart made up 52.6% of all Asian grocery store searches we track, and Seafood City accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about Asian grocery stores, H Mart appeared in two of the three answers and Seafood City in one. H Mart was mentioned before Seafood City in every answer that named either.
Who do people search for more?
H Mart, about 9 searches for every 1 for Seafood City
Who does AI mention more?
H Mart, mentioned in 2 of 3 answers, Seafood City in 1
Who does AI recommend more?
H Mart, named ahead of Seafood City in 2 of 2 answers
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Top Asian grocery stores in ChatGPT and Google AI Overviews
In three ChatGPT questions, H Mart was mentioned in two out of three: in two of the three ChatGPT answers. Seafood City was mentioned in one out of three: in one of the three ChatGPT answers. H Mart was listed before Seafood City in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- H Mart2 of 3Named in 2 of 3 ChatGPT answers
Mitsuwa Marketplace2 of 3Named in 2 of 3 ChatGPT answers
Weee!2 of 3Named in 2 of 3 ChatGPT answers
Patel Brothers1 of 3Named in 1 of 3 ChatGPT answers
Seafood City1 of 3Named in 1 of 3 ChatGPT answers
99 Ranch Market1 of 3Named in 1 of 3 ChatGPT answers
Zion Market0 of 3Named in 0 of 3 ChatGPT answers
Lotte Plaza Market0 of 3Named in 0 of 3 ChatGPT answers
Uwajimaya0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Asian grocery stores
3 answers
Asked ChatGPT
“What's the best Asian supermarket chain in the US?”
Asked ChatGPT
“Where's the best place to buy Korean and Japanese groceries?”
Asked ChatGPT
“Is there a good Asian grocery delivery service?”
Searched Google, AI Overview
“asian market near me”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“asian supermarket near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United States on October 23, 2026.
Is H Mart or Seafood City more popular in search?
This chart shows how often people search Google for H Mart and Seafood City by name. Each line represents a brand's share of searches for all nine Asian grocery stores we track, month by month, from searches in United States.
Share of searches by month for H Mart, Seafood City. The figures are in the table below the chart.
View monthly share of searches table
| Month | H Mart | Patel Brothers | Seafood City | 99 Ranch Market | Zion Market | Mitsuwa Marketplace | Lotte Plaza Market | Uwajimaya | Weee! |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 56.4% | 25.3% | 4.2% | 4.2% | 3.4% | 2.3% | 1.5% | 2.3% | 0.51% |
| Nov 2025 | 61.2% | 22.5% | 3.7% | 3.7% | 3% | 2% | 1.4% | 2% | 0.46% |
| Dec 2025 | 59.5% | 21.9% | 4.4% | 4.4% | 2.9% | 2.4% | 1.6% | 2.4% | 0.54% |
| Jan 2026 | 62.5% | 18.8% | 3.8% | 4.6% | 3.1% | 2.1% | 2.5% | 2.1% | 0.69% |
| Feb 2026 | 59.4% | 21.9% | 3.6% | 4.4% | 2.9% | 2% | 3.6% | 1.6% | 0.65% |
| Mar 2026 | 63.5% | 19.1% | 3.8% | 3.8% | 3.1% | 1.7% | 3.1% | 1.4% | 0.47% |
| Apr 2026 | 54.9% | 24.6% | 4.9% | 4% | 4% | 2.2% | 3.3% | 1.5% | 0.51% |
| May 2026 | 53% | 29.1% | 4.8% | 3.9% | 3.9% | 2.1% | 1.4% | 1.4% | 0.41% |
| Jun 2026 | 53% | 29.1% | 4.8% | 3.9% | 3.9% | 2.1% | 1.4% | 1.4% | 0.42% |
| Jul 2026 | 52.4% | 28.7% | 5.8% | 3.8% | 3.8% | 2.1% | 1.4% | 1.4% | 0.49% |
| Aug 2026 | 50.5% | 27.7% | 8.3% | 4.5% | 3.7% | 2% | 1.4% | 1.4% | 0.56% |
| Sep 2026 | 52.6% | 28.9% | 5.8% | 3.9% | 3.9% | 1.7% | 1.4% | 1.4% | 0.49% |
How has the H Mart and Seafood City comparison changed over the last 12 months?
3 findings
- H Mart was ahead of Seafood City in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H Mart’s share of searches among Asian grocery stores in the United States moved from 56.4% to 52.6%, and its estimated monthly branded searches moved from 1.8M to 1.5M.
- Across the 12 months ending September 2026, Seafood City’s share of searches among Asian grocery stores in the United States moved from 4.2% to 5.8%, and its estimated monthly branded searches moved from 135K to 165K.
How did search popularity change for United States Asian grocery stores in September 2026?
2 changes
In September 2026, H Mart gained share of searches among Asian grocery stores in the United States, from 50.5% to 52.6%.
In September 2026, Seafood City lost share of searches among Asian grocery stores in the United States, from 8.3% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using H Mart’s and Seafood City’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
H Mart
1 branded search term
- h mart
Seafood City
1 branded search term
- seafood city supermarket
Other head-to-heads among Asian grocery stores
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